An astute content professional with 13 years of experience in designing content for various industries, Anamika comes with a cumulative experience of more than two decades. She helps publications/media houses establish their editorial process, content strategy, content style guide, tone of voice, team building, training, and mentoring the editorial team. Leveraging her communication expertise and her past experience in teaching, Anamika also helps startups build their brand.An internationally published journalist, she has also written blogs, and website content for education & technology companies including a Bluetooth technology & solutions provider, whitepapers for a leading data centre company, and articles as a ghostwriter. An accomplished journalist, content strategist, people's manager Anamika was previously engaged in aligning the India business for siliconindia, CEO Insights & Women Entrepreneur with respect to Editorial Strategy, Processes, Policies, Alliances, Content Commerce & Operations, Partnerships, Webinars, Networking, and Events. She believes and works with a laser-sharp focus on driving the editorial process and bringing in bright minds to ensure perfection. Anamika specialises in the editorial gamut: setting up editorial teams including hiring, onboarding and training, putting in place the processes and practices required for the execution of successful websites, social media pages, print magazines, webinars, video interviews and special interviews. Besides writing, editing, commissioning content and managing the end-to-end process for websites, and digital and print magazines, she is a keen observer and writer. She prefers an indulgent approach in creating an editorial strategy, training and leveraging talent and serving distinct audience pools with customised communication and approach.The art of further designing brand innovations through assorted editions of magazines and webinars can easily be credited to her experiential understanding of audience acquisition fundamentals. Anamika operates in features across technology, services, health, wellness, travel, lifestyle, education, consultants, and real estate genres along with viral news and trends; across formats.