Anamika Sethia Email & Phone Number

New Delhi, DL, IN

New Delhi, Delhi, India

Paris, Île-de-France, France

• BIRKENSTOCK 1774 - Collaborations & Special Projects
• Managed 14 brand collaborations and partnered closely with internal & external stakeholders.
• Created and communicated holistic project timelines and supported creation of sales forecasts and quantities.
• Developed a progress tracking system on Microsoft Excel, resulting in efficient data collection and 65% reduction in turnaround time.
• Assisted the sales team with merchandise planning to understand best sellers/slow movers, allocation/reallocation.Project Management tools used: Asana, Dirico, Microsoft Excel (Windows and iOS)

Milan, Lombardy, Italy

As a part of collaborative partnership work with the IMLUX Program.

New Delhi, Delhi, India

• Responsible for the creation and management of overall footwear and accessory collection.
• Managing products from concept & initial development to final execution of styles including following up with external vendors and buyers.
• Trend research for materials/hardware and silhouettes.
• Creating seasonal catalogues for buyers and presentations
• Supporting product developers with technical packages
• Managing everyday orders, dispatch and returns.

Noida Area, India

• Graphic design work for multiple tasks, including spearheading social media content and strategies, creating content for our website, catalog, purchase displays and advertising.
• Helping the marketing team with various requests & responsibilities.
• Designing Google and social media ADs, along with emailers
• Creating artwork for offline branding for PAN India
• Creating seasonal catalogues and lookbooks for buyers and presentations
• Participating in brainstorming sessions of new content ideas, create mood/trend boards and branding.

Gurgaon, Haryana, India

• Collaborated between the different roles in Product Development: Design, Management and Development.
• Researched on the SS ‘20 trends, materials, silhouettes and focus points for the season.
• Designed and developed a collection of sneakers for Women for SS ‘20 range.
• Volunteered in the FW ’19 Trade Show and backstaged at the FW ‘19 Fashion Show.
• Developed a variety of supplemental projects, including themed colour stories, colourway designs, tech packs and handovers.

New Delhi Area, India

• Acquired a deeper understanding of the different stages of taking a shoe from concept to commercialisation, including the processes specific to footwear.
• Assisted in building a sales channel for the brand.
• Designed lookbooks for four seasonal collections.
• Managed the store to understand consumer behaviour.

Allahabad, Uttar Pradesh, India

• Received formal training in Hindustani Classical Music since the age of nine.
• Hold a Senior Level Diploma in classical vocals from the prestigious Prayag Sangeet Samiti, Allahabad and am proficient at playing the harmonium.
• Performed live at various competitions and concerts in the presence of audiences of 100 to 500.

Master Of Science - Ms, International Luxury Management

Dual Degree Master in collaboration with Neoma Business School, sponsored by the Prada Group and Champagne Taittinger.

Master Of Science - Ms, International Luxury Management

Dual Degree Master in collaboration with Polimi Graduate School of Management, sponsored by the Prada Group and Champagne Taittinger.

Bachelor'S Degree, Leather Design

Activities and Societies: ■ Research Project- India’s artisanal craft cluster: Usta Kala, Bikaner- 400 years old art form, paintings done.

High School, Science With Engineering Drawing, 10Th Grade: 9.6 Cgpa | 12Th Grade: 88% (Best Of Four)

Activities and Societies: • Sub Junior Asst. House Prefect - Student Leadership Squad • School choir | Western Music Society