Sales:- Drove 3x growth in the new pipeline by implementing strategic initiatives- Provided actionable insights and KPIs to sales interest in the target marketMarketing:- Conducted in-depth analysis of customer journeys and personas to optimize marketing approaches- Applied SEO/SEM, email, content, and product marketing strategies- Cross-functional alignment with product, UX, and growth teams to drive results

Sales:- Promoted new value propositions and global product awareness- Defined and managed outbound and upsell campaigns, generating +300K of new pipeline- Drove Outreach deployment in Salesforce to automate upsell and cross-sell strategies- Contributed to a proven track record of $5M in revenueMarketing:- Supported global brand value awareness initiatives to drive engagement

Sales:- Developed fact-based sales storytelling and sales enablement tools- Trained the sales team to ensure alignment with the company's vision and positioningMarketing:- Led efforts in social-, product-, nurture-, and industry marketing- Designed coherent, effective content and automation to match multi-channel dynamics and tactics

Sales:- Drove the outbound campaigns and nurtured the sales funnel through creative social selling techniques- Managed a team of 11 to source +30 SaaS customers and optimized resources allocation- Crafted go-to-market strategies and value propositions based on market dynamics research- Led CRM (Pipedrive, Salesforce, or Hubspot) implementation for multiple clientsMarketing:- Defined and guided outbound campaigns and social profiles- Created, forecasted, and… Show more Sales:- Drove the outbound campaigns and nurtured the sales funnel through creative social selling techniques- Managed a team of 11 to source +30 SaaS customers and optimized resources allocation- Crafted go-to-market strategies and value propositions based on market dynamics research- Led CRM (Pipedrive, Salesforce, or Hubspot) implementation for multiple clientsMarketing:- Defined and guided outbound campaigns and social profiles- Created, forecasted, and analyzed intelligence data to enhance performance and lead conversion Show less

Branding and talent retention through a value-based cultureBoost people’s talents, promoting best-in-class performance through leadership and coaching methodologyChange management trainings supporting new values of M&ADefine and ideate content strategy, course material, train-the-trainer guides and decks.Follow content trends to develop relevant and appealing frameworksProofreading, publishing in LMS and tracking completion metrics

Language teacher for kids and adults Content and curricula developmentCultural and learning activities planning and development

*Project sold to a public institution on Oct. 2015*Researching content, channel and consumer dynamics to ensure customer-centric engagementDefine content calendar across all platforms, ensuring effective SEO & SMOCoordinating and supporting with the design team to ensure timely delivery of assetsStrategic track of consumer and content analytics to generate data-driven growthFollow the latest content trends, consumer preferences, and advancements in technology

PR & Event planningInternal and external communications and affairs

Language teacher for kids and teenagers ages 8-18Content and curricula developmentCultural and learning activities planning and development

Quality control of KPI's (NPS based)Team supervision and engagementCustomer service and positive wording strategy

Personal ReorganizationFunctions and Processes manuals