Ana Valencia Email and Phone Number

Service & Strategic Designer for BBVA Spain

• Collaborate with multicultural and interdisciplinary teams in multiple end-to-end projects related to: strategic innovation, digital transformation, change management, experimentation, process innovation, and service design, with a global impact.• Design and facilitate innovation workshops, implementing Design Thinking as the main method.• Assist the MJV Latam commercial team in the development of strategic proposals.

• Coordinate innovation strategy, business modeling, change management, social innovation, and strategic planning projects, with a strong focus on innovation and a human-centric approach.• Facilitate workshops to guide entrepreneurs on developing digital prototypes to test their products and services with their market segments.• Facilitate innovation workshop sessions to guide companies in building an innovation purpose, strategy, system, portfolio, project development (design thinking approach), and innovation culture appropriation.• Apply a strategic design process (empathize, define, ideate, prototype and, test) throughout the different consultancy projects.

• Lead and develop the service and product design for a B2B HR analytics and culture innovation SAAS, improving customer and user experience design (CX + UX).• Design and develop prototyping strategy to understand and improve user experience (UX) of a B2B HR analytics and culture innovation SAAS.

Support the teams in understanding the Design Thinking methodology during the various activities proposed throughout the classes, and actively contribute to strengthening the appropriation of the information by the students.

4-week consultancy project. Guided a Human Resources team through the development of an Employee Experience strategy, to build a new digital architecture improving the internal process and experience of internal and external customers.

Consultancy project, part of the MBA Global Social Project (GSP), focused on the development of the digital marketing strategy for social networks, aiming to generate brand recognition, attract potential investors and new “Fellows”, and increase of network effect, establishing new usage parameters for the different digital platforms.

Consultancy project, part of the MBA In-Company Project (ICP), carried out by a multidisciplinary team that structured a digital transformation strategy considering the future implementation of a customer-centric e-commerce platform, change management strategy and cost evaluation.

• Managed innovation budget.• Facilitated workshops using different creative methodologies and tools in order increase innovation competencies.• Won best innovation proposal during the program “Sistemas de Innovación Empresarial”, managed by Cali’s Chamber of Commerce, Colciencias and an international innovation consultancy firm, IXL Center.• Created and implemented the corporate innovation strategy, change management strategy and innovation key performance indicators.• Understood customers through qualitative research methods to obtain insights.• Coached multiple cross-functional teams that developed new services, products and process innovation proposals for the company.• Managed the Innovation portfolio.• Coordinated a project of designing and building a digital platform for innovation management.• Consolidate strategic alliances with Icesi University, Javeriana University, Reddi Innovation Center and Cali’s Chamber of Commerce.• Enabled the first open innovation challenge in the city: “Cali Sostenible” along with governmental and academic stakeholders, guiding the solution developers throughout the technology development process. • Planned a pilot project to test the awarded technologies of the open innovation challenge.• Built an innovation ecosystem to strengthen open innovation processes.

ResponsibilitiesConcept and development of brands: Story Film House, Paideia, Empower Yourself, Seguros Bonanza, Lina Villegas Repostería Artesanal, IAC Construcciones, and others.Achievements• Redesign of the logo of a market leader insurance broker in the city of Cali, Colombia, called Seguros Bonanza, in its 40th anniversary. An attractive graphic language was developed to expand to new markets and make it visible in social media.

ResponsibilitiesConcept and development of communication campaings for: Cemex, Asobancaria, Ópticas Lafam, Barril To Go (Bavaria) and Ingenio Manuelita.Achievements• Developed a proposal of a new business model and communication strategy for Barril To Go using innovation tools such as Scamper and Brainstorming.

ResponsibilitiesConcept and development of brands and packaging for national and international clients like: Colombina, Danone-Alquería, Nutresa, Mondelez, Jerónimo Martins, and others.Achievements• Designed different Christmas packages for Colombina.• Concept and design of internal brands for Nutresa.

ResponsibilitiesConcept, creation and design of creative campaing, editorial pieces, brands and labels for national and international clients: Hay Festival Cartagena, Invest in Bogota, Colombia Diversa, 8M2 and others.Achievements• Designed catalogues and labels for 8M2.• Designed logo for “Turismo Incluyente” that was part of a design exhibition at MUDE, Portugal (2017).www.ivanonatra.com