Advising startups on product market fit, product development and go to market strategyClients include : Akaike, Labellerr and others

Managing Product, Design, Gaming, QA and Content verticals. Own the roadmap for Customer retention, Content engagement and voice AI experience.

Miko is a companion robot for children.I advised on product strategy, roadmap and UX.

Key Projects 
• Diabetes subscription plan grew from 6 to 1000 orders per day in a year through successful design interventions• Various conversion experiments such as Rx Recovery, Prescription order upload, Cross-sell widgets etc generated upto 3x growth quarter on quarter on Mobile web and app engagements• Restructured home and app information architecture based on extensive user research• Undertook major rebranding initiatives across all consumer touch-points. Planned and executed seamlessly in a month across physical and digital properties• SEO driven restructuring of pages and implementation of Progressive web app framework• Designed and executed layouts and plug and play space for over 8 warehouses and 7 dark stores.• Kit of parts designed for various retail pharmacy formats for plug and play pharmacies. Uniforms and customer interaction service design for pharmacists.• Created a plan for improvement in ad inventory monetisation. The revenue increased by 20% in the subsequent quarter.Building the Design Organisation and operations• Hired, coached and aligned a team of 27 under User research, brand designsystems, UX, Space design and packaging.• Built a high ownership, closely knit community of designers through well thoughtrituals and practices.• Set up the design ops, Integrated the design workflow with Jira and implementeda Kanban model for delivery and work visibility• Set up the Design language system of components mirrored across design andand development for speedy delivery. Currently rolled across PWA andmarketing.• Created roles and growth journey for the roles within design team. Implementedsystematic one on one meetings and performance review system.

Key Contributions• Managed three design teams aligned to three separate lines of business; Thenational English daily and related properties (The Times of India), the news aggregator app (Newspoint) and the vernacular properties (The Navbharat times, Vijay Karnataka, Samayam, Ei Shomoy etc.).• Helped build offerings like Times Plus, Timesprime, BrainBaazi and Award Properties. Templatized widgets around national and state elections.• Introduced design sprints, Training and requirement gathering workshops that speeded up the lead time for product rollouts.

Key Contributions• Redesigned app home and content consumption experience leading to a 40%increase in average monthly time spent per session and a two-fold increase insessions per month.• Introduced early-stage usability testing to refine product backlog for big featurerollouts.• Revamped the onboarding experience which resulted in reducing the drop-offsby 50%.• Co-created chat-based selling propositions with marketing and product. Drove early scale adaptation through a series of personalised campaigns.• Revamped search which led to reduced search bounces. Revamped Influencermarketing product and proposition.

User Experience:Hiring + management of a team of 16. This team consists of UX designers, UI developers, Visual and motion designers. The team is aligned to various lines of business(Express, ODX, Fulfillment, Data services and POS).It is responsible for front end of all internal and user facing product suits. Over 6 of these product suits have been produced with over 30 applications in Mobile and web formats within a year. Also responsible for building the competency metric , Internal trainings and team roadmap of the Experience design team.New Product developmentPlayed key and associate product management roles in building Last mile as product and first mile as a product. Helped writing BRDs, organizing stakeholder workshops and building qualitative data pools.Corporate BrandingManaged the corporate branding initiative. Planned and managed work and creative direction for the Brand rollout across mediums (Print, web and video)

Product strategy for Ad Banners.Worked on three tracks,Standardization, Automation and experimentation.Standardization of retargeting Banners across various Geographies to measurable cohorts. Creation of naming conventions made these creative cohorts measurable.Creation of a feedback loop to inform creative changes statistically.Requirement gathering from wide range of stakeholders for Banner automation tool. Creation of the final PRD and its release to the development team. Usage of the tool is estimated to be reducing the lead time for banner production and deployment by 70% and also make it easier to replicate banners across various campaigns and geographies.Achieved following results with the experiments.Animation State experiments boosted CTRs for select campaigns by 60-80% for high scale impressions for Display ads.Text Based experiments yielded 60-80% increase in one day conversions for select campaigns.DSP campaign experiments yielded 30% increase in the CTR

Primary contact point and owner of design activities and deliverable at Siemens Research India.Helping define strategic roadmap for consulting, research and training workflows of experience design research unit. Managed UX team and Vendors.Involved in key initiatives for new product definitions in emerging markets. Key projects include:Market research, Requirement gathering and product design for ConsultSpace a remote consulting PACS module for Interventional Cardiology. Project was judged as the "Innovation of the year" across all Siemens Projects in various geographies. Market research, Competitive benchmarking and Market Landscaping for Cath Lab machines in India. Did Proposal planning, and Project Management. The report created the brief for redesign of low value Cathlabs out of India.Led and managed similar market research projects for ultrasound devices, Energy and urban infrastructure domains by planning ethnographic research, user journeys and product ecosystems.Managed product research and development for Diagnostics kit based on heart osculation.Led Product research and redesign of a social network platform for software developers in Siemens AG. Product saw daily logins of over 50% users, had over 6000 users across 9 countries.Also working as a Visiting Mentor for students of design program at IIT Delhi

Owner for UX deliverables at Mobstac.Built information architecture for multiple entry points to the application.Segmentation of end user profiles, and appropriate taskflow for user onboarding and end to end experience.Designed pages for taskflows and end user DashboardManaged vendors for multiple deliverables.Led research into social content consumption paradigms.

Roles/Responsibilities-Heuristic studies and card sorts for IA validation.Conducting extensive user research (profiling, protocals, contextual exquiry etc), working on taskflows, storyboards, wireframes, low fidelity and high fidelity prototypes. usability testing. visual design moodboards and creative visual design.Documentation and directives for scalability, technological appropriation and porting on multiple platforms, implimentation guidelines and visual design guidelines. experience in web and vehicle hmi as well.Tools-Adobe premiere,Axure,Visio,iRize,Omnigraffle,Powerpoint, Flash and catalyst (for conceptualization and prototyping). Adobe Photoshop and Illustrator for Visual designSpecialist on mobile and tablet (iOS and android).Also experienced in web, desktop and vehicle HMI applications. Clients include Next Human Network (korea) AT&T,FIAT, MD Anderson Cancer Institute, Astra Zeneca, Deutsche telekom, Accenture CHT.Published a technical paper, a whitepaper, two point of view studies and three Assets as a part of involvement with thought leadership.

Roles and Responsibilities-obtaining program vision, researching user base and subject matter experts, developing personas,scenarios, information keyflows and augmented flows, resident and transient screens, usability auditsdeveloping final visual screens and display icons and navigation models.Key projects were:- User research for micro car segment in emerging markets.Design researcher for vehicle programs planned around indian market organizing research clinics and detailed studies for creative design and color-trim departments.Design of Vehicle HMI and centrestack for Chevy Volt, SAAB Biopower, Opal Ampere, Cadillac CTS and GMC.Facia redesign for Tavera Neo.Product concept for J300 (Chevy beat).Mentor for students on GM Design-NID Bangalore joint project on vehicle HMI.