Anand Kumar Jaiswal is Professor of Marketing at Indian Institute of Management Ahmedabad. He is also a Research Fellow, Snyder Innovation Management Center, Whitman School of Management, Syracuse University, US. He has been involved in executive training /development programmes with several Indian and multinational corporations such as PepsiCo, Novartis, Fullerton, HDFC Life, Daimler, Quess Corp Limited, Cummins India Limited, Indian Oil Corporation Limited (IOCL), Larsen & Toubro Limited (L&T), Life Insurance Company (LIC), Gorkha Breweries, Hindustan Aeronautics Limited (HAL). He did consulting projects / other assignments for several organizations such as Sanofi-Aventis, Novo Nordisk, Novo Nordisk Region International Operations, General Electric, Institute of Design, Illinois Institute of Technology Chicago, and Research International.He has also won several awards for his research work. He was given Distinguished Young Professor Award for excellence in research in 2011 at IIM Ahmedabad. He won the International Management Division’s Skolkovo Best Paper Finalist award in 2012 Annual Meeting of the AOM, Boston. He was also nominated for the Gustavson School of Business Award for the ‘Best Qualitative Paper in International Business’ of International Management Division in 2012 Annual Meeting of the AOM, Boston. He won the best paper award in Business Studies in 4th International Conference on Theory & Practice, Adelaide, 2018. He won the best case award in 2011 international EFMD (EQUIS) Case Competition in the Indian Management Issues and Opportunities category. In 2013l EFMD Case Competition he was runner-up in the Indian Management Issues and Opportunities category and received a special Highly Commended mention. He also won award for ‘Excellence in Management Writing’ at IBS Kolkata and Telegraph Strategy Summit in 2005; the best doctoral student paper award at AIMS International Conference, IIM Calcutta in 2004, and the best paper in marketing award at Doctoral Symposium COSMAR, Indian Institute of Science, Bangalore in 2003.He has written international award winning, bestsellers and high impact cases. Two of his cases on Radio Mirchi and Sanofi-Aventis won the best case and runner-up awards in EFMD (EQUIS) international case competition respectively. His four case studies on CavinKare, Cerenity Sanitiser (A) & (B) and Dettol are Bestsellers at Harvard Business Publishing. During 2015-2023, over 66000 copies of his cases have been sold, and the same have been used in over 270 institutes and corporations in more than 55 countries.