SEM , SEO , DIGITAL MARKETING , PPC , PLA

• Develop SEO strategies, and implement and monitor campaigns.• Prepare E-Commerce Marketing Strategic.• Actively researching, testing and proposing new approaches to improving search engine rankings.• Monitor and fix all website related errors and maintain redirections.• Develop and implement link building strategy.• Run PPC for large accounts and conduct keyword analysis/research and writing effective ad copies.• Tracking, reporting and analyzing paid search campaigns.• Managing Paid campaigns on Facebook, LinkedIn and other social media networks.• Creating social media campaigns and calls-to-action that drive target clients for our services hence generating leads for the organization.• Keyword research.• Identifying the High potential and High/Medium/Low Conversion keywords and improve their Search Engine Ranking Position (SERP) to get more conversion and traffics.• Optimizing websites and landing pages search engine marketing.• Researching and resolving HTML code and content, link architecture and navigation issues.• Formulating strategies and road map for successful delivery of PPC campaigns.• Email Marketing.• Evaluating customer research, market conditions and competitor data.• Managing Paid Campaigns on Google Adwords – Search & Display, Bing and other Ad Networks.• Building a strong presence on Google+ for the organization, making the most of SEO tricks to help the organization get ahead.• Set up Goals, Funnels, Ecommerce Tracking in Google Analytics. Analyze campaign performance.• Tracking conversion rates and making improvements to the website.• Manage Team Member and Handling Administrator Works.• Web Sites Programming And Coding.• Create And Manage Mail Server application.• Server management and Payment Gateway Integration.

• Responsible for SEO lead generation and Organic Traffics.• Search Engine Marketing (SEM), Social Media Optimization (SMO), Web Analytics, Market Research including online consumer behavior, understanding Search Engine behaviors, etc• AdWords Qualified Individual with Specialization in Search Advertisement.• Determined the strategy and executed the tactics necessary to drive traffic to web sites with the ultimate goal of delivering a positive ROI via conversions, leads, and sales.• Trend Analysis and making new action plans for improving site traffics• Coordinate with web designers and programmers to ensure that prototype WebPages are search engine optimized.• Keyword targeting plans are assessed and adjusted frequently.• Update back links (incoming links to the site) to maintain higher rankings.• Identifying the High potential and High/Medium/low Conversion keywords and improve their Search Engine Ranking Position (SERP) to get more conversion and traffics.• Manage a team of SEO specialists and achieve monthly, quarterly and yearly targets.• Well versed with all On-page elements including the URL structure or taxonomy.• Monitor and fix all website related errors and maintain redirections.• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.• Research competitor tactics, market conditions and trends in the industry. Offer recommendations to upper management for optimizing market approach.• Website updates & enhancements frontend & backend SEO.• Social media backend management and tracking - Maintain & improvise the linkage to social channels and collaborate for working on social media and other campaigns.• Ensure the web server interaction; hardware and software are operating accurately.