Coordinating a variety of informational projects to keep the public aware of Palm Tran's programs, needs, special projects, and accomplishments. Assisting with advertising campaigns, promotions, special events, and public information programs; assisting with the development of print materials and publications; writing news releases, articles, and other print materials; contributing content for the website and social media programs; organizing and staffing special events and outreach activities; conducting research; representing Palm Tran at external events and activities, and creating and conducting presentations to external groups and organizations.

Advising companies on digital marketing strategies, including website content development, SEO, social media, digital advertising and branding, developing and implementing onsite SEO and content, as well as link building and outreach effort.

Providing one-on-one consultation for clients for omni-channel marketing, with focus on digital marketing. Developing individualized plans for SEO, content optimization, social media marketing, digital advertising and conversion optimization for local businesses. Executing on-site optimization and online brand building strategy in coordination with designers and content specialists. Providing ongoing conversion channel analysis and optimization for increased sales.

ResponsibilitiesDeveloping and implementing SEO and content marketing strategy for personal injury websites in highly competitive vertical. Researching topics and producing content with emphasis on engagement, branding and lead generation. Conducting keyword research and implementing onsite optimization, and offsite link building.AccomplishmentsSEO implementations doubled visibility and organic lead generation in three months.Content strategy and social media implementation increased engagement more than tenfold and generated targeted leads.Skills UsedHTMLCSSCopywriting Photo editing

Provided SEO, PPC and email marketing campaigns for local and national businesses Focused on lead and conversion generation design and marketing techniquesProvided technical, design and content improvements for business websitesWorked collaboratively with web developers and marketing consultants

• Provided SEO consulting services to local and national business websites• Created and presented custom SEO reports to customers on a monthly basis • Worked collaboratively with web developers and marketing consultants• Researched keywords and develops strategy for optimizing best keywords• Strong understanding of HTML, CSS, Content Management Systems such as WordPress, Joomla and Drupal• Strong understanding of Web Server Technology including response codes and redirects• Highly proficient in MS Excel and PowerPoint• Highly proficient in Google Analytics, Webmaster Tools, and other tools• Provided technical, design and content improvements for business websites• Developed ongoing SEO strategies in response to algorithm changes and client needs• Utilized quantitative analysis techniques to develop SEO strategies• Oversaw team of analysts, assisting on accounts and handling escalation issues• Trained junior analysts on SEO techniques and procedures• Experience with social media and content marketing strategies to enhance visibility-Passed Google Analytics Individual Qualification (GAIQ) Testhttps://googlerecords.starttest.com/?code=I0072FA6EEE6DED6BF06AF373ED6AF26799BE4D5D

• Provided SEO consulting services to local and national business websites• Created and presented monthly progress reports to customers• Proven track record of success improving rankings and traffic• Developed and created technical, design and content improvements for business websites• Provided an exceptional level of customer service and technical support • Awarded Employee of the Month, November 2011

Contacting customers for verification of sales contractsFlagging accounts with suspected improprieties for further investigationAnalyzing telephone sales calls for quality control

SUNY Fredonia, Fredonia, NY, AmeriCorps VISTA Member, August 2008 –July 2009• Acted as liaison between community service organizations and student organizations • Assisted SUNY Fredonia Office of Volunteer and Community Services • Enhanced partnerships between community service organizations and student organizations • Recruited and trained student volunteers• Mentored and advised students in service opportunities to youth and seniors • Expanded development of mentoring programs• Increased student volunteerism• Assisted in preparation of statistical quarterly and year-end reports

Handled complaints, returns and claims over the phone in multi-tasking environment, communicating with shipping companies and manufacturers to resolve customer concerns, using Microsoft Outlook, FAX, in addition to internal database software to manage and track issues

Resolved customer problems with connection, installation, user interface and other technical issues for major dial-up internet service provider.

Developed outreach and informational programs for students on environmental issues.