Performed complete On Page Optimization solutions & SEM activities in the organization.On Page Responsibilities:• Website Technical Evaluation using Marketing automation tools such as SEO Site Checkup, ahrefs etc.• Keyword Research & Competitors Analysis using third party tools such as SEMRush, Keyword Planner etc.• Web Analysis with the help of Google Analytics, Google Search Console & Google Trends.• Rectifying On Page errors, recommendation & implementation• Meta Tag Optimization and creation & implementation• Alt tag optimisation & provide recommendations • Create and update Sitemap & Robot.txt filesSEM Responsibilities:• Google AdWords campaign optimisation.• Search query analysis, keywords bid & budget optimisation.• Accounts weekly & monthly reporting.• Perform A/B testing for landing pages and ad copies.• Weekly & Monthly Suggestions to increase accounts performance.

Commerce pundit is a leading e-commerce company delivering the proven result in E-commerce websites, I was well fortune to be part of this organization where I learned great deals & tactics of each digital marketing aspect. I was handling two big projects both are respectively targeted in the United States & Canada, My role as a digital marketing expert over there is to handle all paid media & marketing channels of those projects such as Google AdWords, Google merchant, Yahoo Gemini, Facebook Paid ads, Reddit paid ads, Twitter paid ads, Remarketing, Display advertising & Affiliate marketing.I was allowed to spend $5000/day on paid campaigns with the target ROI of 5X of spending, We were able to exceed the targeted expectations by doing many tactics in paid campaigns, ads & adgroups such as A/B testing, landing page optimization & keyword-level optimization.Alongside, all this, I was also responsible for the e-mail marketing campaign for those projects which are having 100 thousand subscribers on each account. By sending them weekly newsletter offers and e-mail marketing series such as "Lapsed customer series" & 'welcome series". Our main goals were to retain the customers and increase sales.The website's on-page responsibilities were a crucial task along with the paid campaigns and I was responsible to keep an eye on many complicated issues such as Canonical, Duplicate pages & Landing page creation along with few off-page activities like Blogger outreach & product reviews.I have also created social media polls, contests & many other events to attracts users to our social accounts of Twitter, Facebook & Instagram to like and share our posts.Apart from this, I was also responsible for making the proposal, audit report, and setup process to design overall marketing plan from SEO, SEM, analytics reporting, Paid Campaign report, monthly plan, email marketing strategy, & monitor google webmaster to check website health.

I have had a Senior SEO position at Blurbpoint media Pvt. ltd where I needed to report directly to the project manager and company CEO, Apart from that I was allowed to handle a 15 person team under several projects assigned to me. I was handling every marketing aspect over there such as SEO, PPC, E-MAIL marketing, Content marketing, Social media Optimization, Online reputation management, Website branding, Conversion rate optimization & Client communication.Often I have created marketing proposals and done marketing audits for many websites, My first project was an affiliate website targeting United Kingdom geography.I have worked there on many service-based websites by defining their full SEO & Content marketing plan, Competitor research, Social media strategies & innovative strategy implementation for project success. I have achieved most of the project ranking over there and have won the employee of the month award 3 times.I was very much involved in all of the Google new updates & Algorithms, I have researched more on several penalty topics and recovered many sites which were hit by the Google algorithm penalty or manual penalty by removing toxic backlinks or updating quality content.