Anand Prakash

Anand Prakash Email and Phone Number

Consumer Insights & Analytics; Founder, Absolute Analytics. Ex-Wal-Mart, MasterCard, GfK, Nielsen @
Anand Prakash's Location
Mumbai, Maharashtra, India, India
Anand Prakash's Contact Details
About Anand Prakash

A thorough professional, always striving for excellence at work. 20 years of experience with corporates like Mastercard, Walmart, GfK, Nielsen & Pidilite Industries encompassing areas of Consumer Insights, Retail & Payments Technology.- An experienced strategist with sharp skills in managing entire spectrum of marketing research and consumer insights.- Proven track record of working successfully across industry segments with leading National and International brands.- Hands on experience of working on proprietary research models across leading global research agencies.- Extensive experience of application of statistical and research methodologies.- Have successfully managed a large team of marketing research and retail professionals.- Excellent communications, presentation and listening skills.

Anand Prakash's Current Company Details
Absolute Analytics

Absolute Analytics

Consumer Insights & Analytics; Founder, Absolute Analytics. Ex-Wal-Mart, MasterCard, GfK, Nielsen
Anand Prakash Work Experience Details
  • Absolute Analytics
    Founder
    Absolute Analytics Jan 2020 - Present
    Mumbai, Maharashtra, India
    The team at Absolute Analytics, for the last 2 decades, have been studying the consumer behavior intensely across a multitude of categories, during their respective stints across agency and client side. Our passion is to continue studying this further and share our learnings with our client partners.
  • Gfk
    Vice President, Client Solutions Group
    Gfk Feb 2018 - Dec 2019
    Mumbai, Maharashtra, India
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  • Mastercard
    Director, Global Insights & Analytics
    Mastercard Sep 2015 - Jan 2018
    Gurgaon, India
    MasterCard is a technology company in the payments ecosystem. With a vision of a world beyond cash, MasterCard has been using technology and data to make payments safe, simple & smart.Lead the Global Insights & Analytics function, driving multi-country consumer insights projects e.g. Brand Track, Segmentation Research, Shopper Study, U&A, Faster Payments & E Commerce, Low Value Payments, Smart Cities, Regulations – PSD2 and Faster Payments, Underserved Money Management, Financial Inclusion, Women & Payments (both primary & secondary), in close consultation with Global Products & Solutions teams.
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  • Walmart
    General Manager, Consumer & Market Insights
    Walmart Jul 2007 - Aug 2015
    Gurgaon
    Previously a JV company of Bharti & Walmart, the company had its Retail & Wholesale presence in India through Supermarkets, Compact Hypermarkets & Cash & Carry stores. Bharti Retail operated the retail stores independently during 2013 to 2015. Future Group took over by the end of 2015.During the 8 year stint at Walmart, lead multiple functions successfully. 1. Market Research - 2007 to 20112. Real Estate / Business Development - 2012 to 20133. Consumer Insights & Customer Engagement - 2014 to 2015.
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  • Nielsen
    Senior Manager, Client Services
    Nielsen Oct 2004 - Jun 2007
    New Delhi
    One of the largest Research Agency in the world, present in more than 100 countries.Was part of the customized research, client servicing team (quantitative research). Responsible for developing and maintaining the overall quality and profitability of client solutions services and driving revenue. Managing the overall client relationships, ensuring that their needs are met and they receive highest level of research services and marketing inputs. Identification of new business amongst existing clients and identification of new business opportunities outside of existing client base.Experience of ACNielsen’s proprietary models e.g. Winning Brands, BASES, BPCM & eQ.
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  • Pidilite Industries Limited
    Deputy Manager
    Pidilite Industries Limited Aug 2000 - Oct 2004
    New Delhi
    Pidilite Industries is the largest manufacturer of adhesives in India. It has worldwide presence in adhesives, art material and industrial chemicals. Its most famous brand is Fevicol SH very widely used for premium furniture making.Was part of the marketing research team and was responsible to designing, executing and monitoring qualitative and quantitative research projects across all divisions of the organization (Consumer Products & Fabric Care Division, Bazaar Products Division, Industrial Products Division)
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Anand Prakash Skills

Entrepreneurship Relationship Management Financial Analysis Microsoft Excel Business Analytics Retail Competitive Analysis Team Management Management Market Research Market Analysis Leadership Marketing Research Customer Insight Business Development Analytics Segmentation Marketing Business Strategy Sales Marketing Strategy Digital Marketing Testing Quality Center Test Cases Test Planning Agile Methodologies Hp Quality Center Test Automation Manual Testing Sdlc Bugzilla Requirements Analysis Istqb Sql System Testing Defect Tracking Qtp Business Requirements Software Development Life Cycle Hp Qtp Scrum Web Testing Regression Testing Functional Testing Test Management Waterfall Black Box Testing User Acceptance Testing Integration Oracle Jira Web Applications Business Analysis Etl Etl Testing Report Testing Bi Testing Teradata Sql Asistant Test Strategy Software Project Management Databases Software Quality Assurance Project Management Robotic Process Automation Blue Prism

Anand Prakash Education Details

Frequently Asked Questions about Anand Prakash

What company does Anand Prakash work for?

Anand Prakash works for Absolute Analytics

What is Anand Prakash's role at the current company?

Anand Prakash's current role is Consumer Insights & Analytics; Founder, Absolute Analytics. Ex-Wal-Mart, MasterCard, GfK, Nielsen.

What is Anand Prakash's email address?

Anand Prakash's email address is an****@****hoo.com

What is Anand Prakash's direct phone number?

Anand Prakash's direct phone number is +9199712*****

What schools did Anand Prakash attend?

Anand Prakash attended Indian Institute Of Management, Lucknow, Birla Institute Of Management Technology (Bimtech), St. Xavier's School.

What are some of Anand Prakash's interests?

Anand Prakash has interest in New Technology, Environment, Net Surfing, Reading Autobiography, Exploring New Things, Disaster And Humanitarian Relief, Music Etc.

What skills is Anand Prakash known for?

Anand Prakash has skills like Entrepreneurship, Relationship Management, Financial Analysis, Microsoft Excel, Business Analytics, Retail, Competitive Analysis, Team Management, Management, Market Research, Market Analysis, Leadership.

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