I lead the end-to-end UX Research & Insights function globally, including Generative AI, for all the customer facing products at ServiceNow.

I led the Product, Design and Engineering teams at Metaimpact. Metaimpact is building a Business Value Network by pioneering an outcomes-based approach for transforming how suppliers and buyers collaborate and win together, with value at the center. For more information, visit www.metaimpact.com.

I headed up UX Research for four product orgs at Facebook - Facebook App Platform, News, Identity & Search, helping to drive a user centered product strategy. Some of the products my team and I have helped shape, worked on and launch are Facebook Dating, Facebook News, Facebook Memories, the latest version of Facebook.com, and several more. I also helped to initiate and lead multiple org and company wide strategic initiatives like the Facebook App Usability program.

- Led all aspects of product research, experience strategy, and product design functions. - Built an outstanding team of researchers, designers and strategists, increasing the team size almost five-fold, and maintained almost cent percent retention throughout my tenure. - Spearheaded the creation of an end-to-end experience management and design-led product innovation process in the organization, and collaboratively with engineering and product management groups, led the institutionalization of that process, with an impact on ~$300M of revenue. - As the owner of the Net Promoter Score program within the company, led and fine tuned the process to make it one of the strategic foundations for product insights, improvements and innovation. - Infused design thinking and associated change management programs to steer toward growth-oriented strategic differentiators. - Initiated, envisioned and engineered the creation of a compelling, research-grounded, customer-centered, and well differentiated product vision+roadmap which was presented by the CEO at NASDAQ as a part of communicating the company's strategic growth initiatives. - By breaking down organizational silos, building strong relationships, leading through example, hiring the right talent, focusing on people development, educating by demonstrating, and powerful story telling, brought a design-led & customer-focused mindset to the company which created an environment for experience-led product design & innovation.

Executive Functions:-User Experience Strategy-Client Relationship Management-Experience Delivery Leadership and Management-P&L Responsibility-Research Leadership-Service Design

Led global user experience and human factors R&D programs across multiple businesses within the company such as process solutions, buildings, life safety, homes and security. A large proportion of the projects that I managed were within the oil & gas industry. All my projects had a heavy focus on upfront user centered research intended to drive effective product development. I also played a key role in driving the human factors and user experience R&D strategy for the company’s oil and gas customers. Have several peer-reviewed publications and international conference presentations in this domain to my credit.More specifically, my work covered the following: -User centered research-Usbility engineering-Multiple UX / HF methods-User centered product development -Cognitive engineering-Technology feasibility analysis-Development of advanced visualizations-Designing for situation awareness-Cognitive modeling-Development of intelligent and effective training systems-Streamlining human-automation interaction-Studying human performance in virtual environments

Worked closely with product teams, some of Honeywell's largest oil & gas customers, and academicians from some of the leading universities in the world to develop, execute and manage human factors research programs for the Abnormal Situation Management consortium. General research areas included operations practices, safety, skills & training, organizational culture, procedures, and process monitoring applications. More specifically:-Led the strategy and development of research road maps with inputs from the stakeholders/user members/customers-Provided technical direction for research programs -Led multiple research programs - Training and competency models, Enhancing operator cognition, decision making and performance, Individual and team situation awareness, Communication and collaboration, Group behavior, Human-automation interaction & supervisory control, Procedures-Managed the annual research budget-Presented business plans, budgets, strategy and research findings to corporate executives, key customers and scientific communities -Led educational outreach programs for stakehodlers at customer locations

I led the user experience team at Texas Tech University's Information Technology Division. As a part of my role, I:-Led several UX programs for the information technology division -Designed, conducted and administered multiple UX studies-Managed a group of UX designers

I have worked on several research projects that focused on the exploration of basic and applied aspects of visual perception. My research work had important implications for the design of intelligent collision-avoidance warning systems in vehicles.

I worked on research projects that focused on situation awareness, team cognition, human-automation systems and human-robot interaction.

I worked closely with the New Jersey Transit and the New Jersey Department of Transportation on several of their human factors research projects.