Communicate to IPG TCE Lead at a high level, Represent as Research Council member for Personal and printing system (PPS) in the context of corporate loyalty and satisfaction study.Partner with Total customer experience marketing team Globally and across Regions team to identify priority issues of the brand and discuss on the way forward and help in dashboard implementation for Business, Regions and top managementDriving HP Primary research projects globally by partnering with the Marketing team to understand their business requirements and providing them with optimum solution through data-insights and analysisActive Client servicing and helping in new business development with proposal writing and ability to develop and implement new ideas/ approaches/ solutions.Track trends and developments and also create competitive analysis of key players in the region and segment.

• Institutionalizing improvements and continuously improving business processes by locating best practices within the organization and meeting targets set by the organization• Fostering ownership in team members: through consensual decisions, appropriate delegation• Skill in writing effective proposals, client correspondence and technical communication in the written form• Identifying and defining priorities - evolving a process to reach the goal with allocated responsibilities, resources and timelines for every stage• Generate actionable insights for client by analyzing the data

• Handling day to day requirements on the company’s key account for the leading heavy equipment company• Member of Business Intelligence Group (BIG) and MRCA of Caterpillar• Working with Caterpillar USA & Satyam BIG teams, as a part of the onsite knowledge-transfer & MR training process for three months based in Peoria, IL (USA)• Taking care of end to end research requirements of Caterpillar USA and Caterpillar India Pvt ltd

• Client management - Understanding marketing problems of the client, analyzing and providing actionable solutions for some of the top companies like Unilever Pakistan, Unilever India, United Breweries, McDowell’s, Dabur, Levis, Coca-Cola India Pvt Ltd, Toyota & WorldSpace.• Project and team management – Interacting with various teams to deliver the final presentation with findings• Helping in new business development with proposal writing; contributed in winning some key clients / work from competition

The project titled “Buyer Behaviour and Sales Promotion of Air Brakes System” was undertaken at M/S Sundaram Clayton Limited, Chennai, member of TVS group of companies, one of the largest automotive component manufacturing groups in India.