Launching the company in various countries right from identification of the market potential,registration and setting up teams/channel partners and agreements and thereafter launching the company and brands to ensure planned business goals by aligning all the cross functional internal and external teams towards a common organisational business GOAL.

Leading the teams oversee day-to-day sales, monitoring, and forecasting to better understand the market and Continually assess our marketing techniques and their efficacy in affecting sales to Stay up-to-date on current market trends.ultimate responsibility for successfully meeting or exceeding sales goals by aligning marketing team to creatively reach more potential customers and also take calculated risks to increase profitability and brand recognition,Set the precedent for excellence through leading by example

Providing strategic marketing direction, planning, implementation and control of marketing plan/strategies in order to achieve sales and market share objectives of the company. Effective development and management of portfolio of company Brands in Morocco. Development and management of Corporate image in the market.Sales budget achievement.New product Portfolio Identification and Development,Finalizing Product positioning and prioritization of different brands, Increase overall market share of Ranbaxy and respective brands/Manage marketing expense budgets,Lead in development and implementation of all marketing strategies,Effective management of product launches,Increase the awareness of Ranbaxy image,Build strategic partnerships,Relationship building with and key opinion leaders in the country,Analyze market environment and identify marketing opportunities,Review and Finalize annual marketing plans,Identify, plans and develops new product priorities,Maintain a high level of motivation to ensure that the Product management function directs all i efforts towards achievement of company sales objectives.

Managing global antiretroviral business initiatives, strategies, tactics, sales, logistics, execution and revenue improvements through strategic marketing/sales initiatives and effective business development in both domestic and international markets. Develop new clients/ business partners to expand the product reach and managing the existing clients like funding agencies and Ministries of Health in various countries. Identifying and exploring business opportunity in existing and new markets with niche and key product registration for future business by coordinating with production, supply chain, regulatory and logistics departments to achieve set objective of $ 100Mn.

Recruited to penetrate new markets and achieve INR 100cr. milestone for the key brand ATEN for the organization by market through strategic planning, competitive analysis, product concepts, packaging, pricing, advertising, collateral, promotions, trade shows, andCommunications. Led 23 people team and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct public relations. Managed INR 140 cr. anti-hypertensive portfolio with INR 20Cr.Marketing budget and associated market P&L’s to develop and execute marketing strategies, budgets, and sales

Initially hired as Marketing Executive and upon proving marketing savvy, took over all marketingResponsibilities as a Brand Manager. Found innovative ways to market cardiovascular brands in the development of the overall product strategy, brand plans, tactical marketing activities including, Medical Communications, education activity, Advertising and PR activity, liaison with KOL and stakeholder groups regarding product related initiatives and market research.

Report to National sale head and manage 5 person team for day to day activities involving merchandising, sales and distribution management with 500 retailers and 10 Key accounts of corporate promotion and 100 KOL management for business opportunities with new and existing customers, structure strategic proposals, negotiate business terms and close sales transactions. Functional areas of responsibility include operations, sales and marketing and finance for the assigned territory.