Helped 20k+ SMBs across the US & Canada navigate COVID-19 disruptions. Empowered vendor partners to deliver empathetic consultations and help Google advertisers adapt to market shifts and plan around ambiguities in the supply-demand dynamics

1. Responsible for category P&L management – Top-line Bottom-Line, Contribution Margins, et al2. Key decision maker on all growth levers viz pricing, in-take margins, brand marketing, sell-through,cataloging and inventory planning3. Pivotal in doubling the category’s size in 6 months over Nov ’17 by meticulously consuming trafficand improving conversions through innovative merchandising4. End-to-end execution of all sale events including target planning, marketing, selection design,optimising operational efficiency and brand collaborations5. Data-driven approach to decipher customer purchase patterns resulting in improved customerlifetime value, AOV, TPC, NPS, and retention6. Grew the Men’s Grooming, Premium and Natural portfolio seven-times over a period of 8 monthsthrough new brand launches, algorithm-based pricing and improving selection depth and width

1. Manage the entire sales force by monitoring prospect interactions, designing incentive programs, and executing campaigns to generate leads2. Responsible for performance reporting around organisational verticals and introducing incremental improvements3. Complete analytics around customer demographics, consumption patterns and NPS to devise strategies for cross-selling, up-selling and customer retention4. Manage accounts of all Sales Channel Partners with a combined contribution of 70% to company’s top-line revenues5. Account manager for 40 alliance partners who contribute 5% to company’s top-line revenue6. Designed, managed and improved reporting dashboards used for reporting numbers to senior management, external partners and investors7. Active contributor to digital marketing, SEO, SEM, website and app design to improve customer experience and engagement8. Managing BTL marketing channels and online leads generation portals with analytical inputs aimed at accelerating development and adoption of sturdy organisation-wide processes9. Trained, coached and 75% staff to ensure smooth adoption of sales leads management system and implemented improvements resulting in process gains10. Implemented and monitored customer engagement initiatives designed basis extensive and on-going analytical analysis of customer demographics and periodic sampling

1. Project Manager for an Internal Transformation Project intended at streamlining Sales efforts and tackling the challenges currently faced by the Direct Sales Force2. Directly involved in tackling and rectifying Operational challenges faced by the Sales Force3. Strengthened company's business by leading implementation of a company-wide Transformation Project targeting 6,000 employees and advisors aligned with the Direct Sales Force4. Planned, designed, implemented and monitored sales incentives programs with annual budget allocation of ~30 Cr directly impacting 4,000 advisors generating 40% of company's sales revenue5. Re-designed internal processes to introduce new customer communication channels resulting in lowering of complaints by 50%

1. Conducted an SEO Health Status check for competing e-commerce portals - Amazon, Flipkart and HomeShop182. Strategic Recommendations for SEO Health Status of OyeShoppy.com based on metrics and browsing pattern3. Extensively used Google tools like Adwords, Analytics, PageSpeed Insights and Alexa Page Ranking tools

1.• Conducted a competitor analysis of market leaders with respect to their offerings and content-creation approach•2. Generated insights and used this intelligence to devise strategies to increase customer and content-creator engagement through social media tools•3. Proposed ideas for giving a boost to traffic towards TouchTalent.com using a web of customer-creator engagement initiatives

• 1. Worked as a Process Consultant in-charge of turning around an Internal Project Management Process • 2. Mandate was to refine and restructure the existing process by defining, in totality, all handrails and guardrails to increase process robustness•3. BU Head and Senior Management was a stakeholder in the process which spanned across verticals and horizontals•4. Developed an in-depth understanding of various previous and current projects and also anticipated future requirements and corner cases•5. Successfully re-engineered the process to make it self-driven delivering TAT gains of over 99%, in-built timelines, a central data repository and fail-safe mechanism•6. Implemented the entire process design on HP's internal SharePoint network with the complete stakeholder map allowing business to reap immediate benefits

• Created content to be hosted on the portal as study material for MBA aspirants and students• Contributed over 60 caselets with follow-up questions• Covered the entire spectrum of concepts and theory taught as part of the Operations curriculum in MBA course• Developed an in-depth understanding of such Supply Chain principles as Lean, Agile, Postponement and Speculation and Six-Sigma practices

Responsible for maintaining the in-house test framework for HP-UX - a Unix-based Enterprise OSRoles, Responsibilities and Achievements• Used object-oriented Perl and HP proprietary RDP technology to design and implement asolution for the automated installation of Linux to remote servers• Debugged and modified the entire job-machine scheduling daemon, over 13000 lines of code in C++, optimizing the process from ~300MB to ~5MB• Proposed changes to the team's existing Software Development Model which were readily adopted by the team• Led a team of developers and testers tasked with the alpha-testing of the product modules before release to customers• Developed and modified the testing framework to accommodate the requirements of the consumers and added/implemented multiple enhancement requests• Actively involved in enhancing the scope of the framework in anticipation of futurerequirements• Part of all stages of development, from requirement gathering through development andtesting to the final release of the product• Owner and Chief Moderator of an organisation wide Defect-Logging Tool used by multiple teams within HP for maintaining a trail of the code review activities• Led a team responsible for undertaking a feasibility test for the complete integration of test suites owned by a partner lab into the test framework• Successfully helmed a Transition Project from HP's China Development Centre to the India R&D centre• Mentored the new members in the teamIn addition to the above, actively participated in multiple other activities and engagements at the work-place such as,• Captained the HP ESSL cricket team for two consecutive years winning multiple Player-of-the-Match awards• Part of the HP ESSL football and squash team• Organized multiple Fun-and-Family days within the lab putting together skits, dances and singing events to increase employee interaction

Worked as an Application Developer for Apple iOS platform• Designed a ‘Scratch Pad’ application for Apple iPads The application was a part of a suite of applications targeting the needs of a modern-day pilots flying aircraft in accordance with VFR. With in-built capabilities of understanding all aviation short-hand symbols, the app would translate them to editable images and facilitating quick note-taking

• Attended presentations related to modern mobile phone communication techniques• Undertook field trips to the optical fiber communication center of BSNL, Patna

Assistant to the Database Analyst1. Examined the employee-payroll database of Indian Oil Corporation Ltd to understand the flow of data and the structure of the database2. Proposed an Extended Entity-Relationship diagram for a floor-intercommunication tool intended to be operated over VoIP telephones