Web Strategy Lead
Hired full time at Meta after Novi Financial was wrapped up.- Managed the web development efforts for the Meta Verified launch. This included identifying optimal content placement on meta.com and selecting a vendor for design and development work.- Established analytics tagging standards and processes as part of the Traffic Acquisition team. Communicated them out to the wider Reality Labs Marketing team. This resulted in a ~50% reduction in untracked traffic and significantly improved reporting of analytics data to stakeholders.- Provided analytics support to the Direct Response Marketing team, ensuring seamless integration with Google Ads and Meta Ads Manager for improved campaign tracking and optimization. This also resulted in a fuller, more nuanced understanding of the customer journey.- Developed a process for the creation of campaign landing pages to support incoming ad traffic. This significantly improving conversion numbers.- Investigated performance issues with the Meta.com (the Reality Labs storefront) and recommended improvements that would result in significant improvements in page load speeds (<2sec page load times).