Hired full time at Meta after Novi Financial was wrapped up.- Managed the web development efforts for the Meta Verified launch. This included identifying optimal content placement on meta.com and selecting a vendor for design and development work.- Established analytics tagging standards and processes as part of the Traffic Acquisition team. Communicated them out to the wider Reality Labs Marketing team. This resulted in a ~50% reduction in untracked traffic and significantly improved reporting of analytics data to stakeholders.- Provided analytics support to the Direct Response Marketing team, ensuring seamless integration with Google Ads and Meta Ads Manager for improved campaign tracking and optimization. This also resulted in a fuller, more nuanced understanding of the customer journey.- Developed a process for the creation of campaign landing pages to support incoming ad traffic. This significantly improving conversion numbers.- Investigated performance issues with the Meta.com (the Reality Labs storefront) and recommended improvements that would result in significant improvements in page load speeds (<2sec page load times).

Hired as a Web Development Manager for the Novi Financial (a subsidiary of Facebook) marketing team, - Spearheaded the planning, execution, and delivery of web development projects, ensuring they met business goals and timelines.Partnered with cross-functional teams, including design, marketing, and engineering, to prioritize and align site requirements with overall business objectives.- Defined and managed the technical and product roadmap for the Novi website, ensuring it supports the company's long-term vision and initiatives.- Sprint planning and execution, utilizing Agile methodologies to ensure efficient project progression and timely delivery of features and improvements.- Web Development Manager for the Meta Pay.website.

- Gather and analyze client requirements to develop dynamic web/mobile designs and ensure alignment with client-side scripting languages and technologies.- Guided and delivered technical support for cross-functional teams in the browser-side UI development.- Consulted with internal and external business stakeholders to identify process improvement opportunities in different departments like design, analytics, IT, marketing, security etc.- Led development of ReactJS webapps to enable engineers identify appropriate products for projects/applications.- Hired and managed a five-member web development team with a mixture of onshore and offshore resources.- Established best practices for continuous improvement of team efficiency, which significantly enhanced code delivery speed and quality.

I managed and maintained relationships with various outside vendors, integrating their data to provide the basis of many of the company's applications. I provided clients with special interest JavaScript, DHTML, XML/XSL, and new technology solutions. I participate in management meetings for new and emerging technologies and how they are applicable to the business. I author technical documents and procedures and contribute insights in panel discussions. - Voya.com: Delivered technical guidance for the Voya front-end team to transform website with trendy web practices and experiences. Managed the dev team to ensure quality and consistency of projects, while liaising with business teams and project leads for decision-making about libraries, frameworks, tools, DevOps, etc. - Staples.com: Acted as Front-End Architect to launch new Node.js/Angular.js/Mongo DB/JAVA technology stack and contributed to the revamping of the site. - Staples Advantage: Oversaw a team of four offshore developers through conversion of Sapient designs into HTML/CSS templates. Made decisions on frameworks and libraries and managed the modernization of an aged codebase. - Citizens Bank: Led Citizensbank.com development project including estimating, advising, and overseeing 20+ successful projects. Collaborated with the Citizens business teams, Web teams and external vendors to manage CMS system. - Travelers: Collaborated with Travelers team and developed strategies to implement finished designs into a SharePoint portal. - Barnes and Noble College Booksellers: Led a team of four offshore front-end developers in the implementation of a third-party design. - Lifetime Fitness: Oversaw a team of two developers on a project to create HTML/CSS templates for a Hybris implementation.

* Staples.com – Front-end architect role in launching their new Node.js/Angular.js/Mongo DB/JAVA technology stack as the UI architect on the project. In the summer of 2013, involved with a full UI refresh on the site.* Staples Advantage – SA is undergoing a complete redesign with new functionality. Overseeing a group of 4 offshore developers who are taking Sapient designs and turning them into HTML/CSS templates. This involves making decisions about frameworks and libraries that will be used as well as overseeing the modernization of an aged codebase. * Travelers - Worked with the Travelers team in Hartford helping them implement finished designs into a SharePoint portal. This involved writing the code in a modular maintainable way while at the same time educating the in house team so that they could continue with the methodology that I had implemented.* Barnes and Noble College Booksellers - Led a team of 4 offshore front-end developers implementing a design created by a third party design firm. There were lots of challenges here. Including multiple delays in getting the designs. Helped the offshore team ramp up their skillset while at the same time making sure that we were meeting deadlines. I also helped the backend team with integration into WCS. * Lifetime Fitness – Led a team of 2 developers on a project to create HTML/CSS templates for a Hybris implementation.

As a freelance web developer & strategist, I worked with various clients where I maintained the current website and added more appealing features. I redesigned sections of the website to ensure a more attractive and user-friendly experience. Improved efficiency by reconstructing official websites with modern technologies and framework.Some of my notable projects are: - Served as a lead developer with Hot Knife Design on a new website for Whole Systems Inc. - Contributed to a Python/Django project - http://theinfoboom.com - with Digital Influence Group. Managed migration of data from a Drupal instance to the Django DB. Used HTML/CSS/JavaScript/JQuery for various parts of the site. - Helped Digital Influence Group to plan and develop a Movable Type blog for Genzyme, Inc. including planning and extensive client interactions. - Developed iPhone apps based on the QuickConnect UIWebView hybrid framework for Whagaa Software.