Ananda Umar Email & Phone Number

Toronto, Ontario, Canada

Responsible for all communications at CESBA, including newsletters, member e-blasts, websites, event promotion, social media and Annual Report. Manages database and fields membership inquiries. Liaises with suppliers. Travels to meet members at regional meetings. Part-time position (i.e. Still available for freelance writing/editing opportunities).

Toronto, Canada Area

I approach every new project with openness and humility, because I understand that you know your own business, brand, voice and audience best. With your feedback and collaboration, I am confident we can create messaging that captures the essence of your brand and meets your objectives.www.anandaumar.com

• Wrote issue statements on youth homelessness, leaving child welfare, housing and youth employment. Researched issues and interviewed multiple stakeholders to present balanced, concise and well-referenced reports to a.
• Wrote and maintained the copy on the main website, the blog, numerous fundraising/events sites and the youth site. Wrote the main e-newsletter for our email list.
• Conducted one-on-one interviews with over 30 vulnerable youth to profile them in newsletters to donors with sensitivity and respect. Interviewed staff regularly to profile programs and issues.
• Managed the social media program. Co-developed the initial strategy. Launched all platforms and built sizeable followings. Wrote, curated or edited all social media content. Handled all public communications and.
• Drafted internal policies for digital marketing and communications, including staff social media use and protection of youth identity online.
• Wrote cases for support, as well as fundraising e-blasts that helped grow our online program beyond $1 million.

• Seconded to a special assignment to implement staff portal and youth site, a self-help site for youth 13-17. Managed supplier relationships, including negotiating pricing.
• Championed staff portal project with senior staff across departments. Shadowed and interviewed staff at all levels to assess technology gaps. Developed content and format.
• Conducted large training sessions for the entire staff on use of the portal.
• Supervised and coached a report.

• Partnered with the Marketing & Communications Manager to produce all communications.
• Wrote copy for various media, including newsletters, speeches and media releases. Designated proofreader for most communications. Provided brand and messaging guidance to the agency.
• Liaised with designers, printers and volunteers for two external print newsletters. Designed and compiled two internal newsletters.
• Collaborated with the event planning team on communications materials and logistics.
• Calculated and compiled quarterly statistical analyses of the agency’s media value and impressions. Tracked news media mentions of Covenant House and homeless youth issues.

• Arranged all details for concert productions, including preparing and distributing press releases, rehearsal schedules, permits and artist contracts. Attended to the general administrative affairs of the orchestra..
• Managed the volunteers at concerts. Trained and supervised over 30 volunteers at Dolphin Bingo.
• Wrote two successful annual grant proposals to the Toronto Arts Council worth $16,500.
• Designed and wrote copy for newsletters. Launched re-design in October 2004.
• Provided customer service to escalated calls from the box office manager.

• Wrote grant proposals to the Trillium Foundation and several private foundations.
• Developed sponsorship packages, brochures and letterhead.

• Supervised all facets of the Picture Perfect Lottery to support the TSO’s annual campaign.
• Brainstormed and implemented marketing strategies to promote the campaign, which raised over $70,000.
• Coordinated staff and over 50 volunteers to sell lottery tickets at all TSO concerts and events.

• Editor and project lead on inaugural editions of Crescendo Magazine – co-designed layout, wrote copy and organized contributions, printing and mail-out.
• Drafted grant proposals, including du Maurier Arts Council. Wrote numerous press releases and corporate communications for area media.
• Coordinated with charitable organizations to develop a joint fundraising initiative generating increased sales volume and goodwill.

• Managed membership services for over 200 organizations and individuals across Canada.
• Conducted full audit of the national membership department, recommended and implemented new strategy and presented progress reports to staff.
• Wrote corporate communications to membership on behalf of Executive Director.

Mba, Strategic Marketing

Co-ops with Toronto Symphony Orchestra, Orchestras Canada, Orchestra London

B.Mus., Oboe, Secondary Music Education, English

Certificate In Arts Administration & Cultural Management