Anand Kumar B Email & Phone Number

A results-driven, strategic and influential leader I have over two decades of hands-on experience in business strategy, Integrated marketing and client/project management across ASEAN, APAC, SEA and Middle East. I am Singaporean and hold an MBA from Nanyang Business School focusing on strategy and marketing.Working across multiple regions and countries have honed my understanding of markets, consumers and culture which along with my strong data analytical skills, have helped me develop start-ups to multinational corporations through organic in-market growth and regional expansion.Leading agencies and brands in the past 10+ years I have proven successes are in strategic planning, building revenues, market definition, identifying and managing opportunities, new business/alliances, spotting trends in consumer markets, team development and anticipating emerging technologiesSome Key Strengths I being to the table:+ Integrated Marketing: Have worked across the spectrum of marketing functions and campaigns, from strategy, planning, market research, integrated marketing, digital and social engagement, brand/consumer/retail activation and experiential marketing for B2C and B2B brands across CPG/FMCG, Tech, Mobile, eCommerce & more. + Business Growth & Key Account Management: Actively built, steered growth through key business wins and have proven history of managing key accounts increasing profitability through effective engagement and cross selling.+ Commercial Strategy & P&L Management: Have management start-ups to MNCs building capabilities, crafting market entry plans and expanding companies across markets. Demonstrated experience in budgeting and managing P&L for Regional, Local and Business Unit consistently delivering profits+ Team Building: Successfully built and managed multi-cultural and multi-functional teams across APAC, mentoring talents and aligning to organisational culture and objectives. + Strategic Partnerships: Established strong network of agencies, partners and vendors regionally and in-markets as well. Managed key stakeholder relationships, creating opportunities and growthSkills/Expertise:* Regional Business Development & Management* Integrated Strategy & Campaign Management * Market Research & Insights* Market & Category CX Planning* Key Stakeholder Management* Omnichannel Strategy * Brand and Consumes Acivation * Data Analytics* Budgeting & P&L Management * OPEX Optimisation * Market & Services Expansion* Resource Planning & Multifunctional Team Management* Digital Transformation & Change Management