Manage the digital strategy of Gallup websites and platforms to help create a competitive advantage in growing lead generation and e-commerce.Key Functions:- Management of the marketing analytics program which includes web analytics, paid marketing, social, and SEO- Develop digital marketing models for organization and business areas to gain alignment and KPIs that drive the business higher- Educate and lead analytics team on best practices and new findings within marketing analytics - Main SEO subject matter expert for both content SEO and Technical SEO- Key liaison to technology team to help drive main projects to improve performance, analytics implementations, and SEO position- Manage marketing governance committee in charge of ensuring analytics, technology, and best practices are being adhered across the organization - Create and help run Digital Marketing Internship and curriculum- Key Campaign Strategist for Large Report Launches, Email Onboarding, Paid Search Strategy, and App Launches- Vendor Relations for Web Analytics Tools, SEO Platform, A/B Testing Platforms, and Data Connectors

Program Manager for Gallup's digital strategy and analytics practice. My goal is to make insights out of data, help create action from them, and create a CX-focused digital presence for all of Gallup's websites and applications.- Direct the organization's marketing analytics strategy- Organize and lead the SEO practice- Created and lead the marketing data governance team- Set up and organized key measurement models for KPIs across the company- Provides monthly and quarterly analysis and reporting to key stakeholders and the board- Provides best practices and strategy on campaigns, websites, and other digital efforts- Campaign Strategy for eCommerce Internationalization, Report Launches, Book Launches, Paid Search Strategy, and Email Drip Campaigns

Define key actions and provide recommendations through review of digital analytics data, and other software to improve IBM’s bottom line• Subject Matter Expert on IBM Digital Analytics software - provide education, training and interpretation of reporting for users not used to the product or digital analytics data• Size, scope and help deliver statements of work for new business that require analysis• Assist in the quality assessment of digital analytics tagging and provide recommendations to developers and business users on what needs to be collected• Partner with business users and other strategists to best understand their business goals and develop KPIs around those goals

Implementation lead for several external clients and scoped the needs of the client based on client business objectives• Lead many high severity issues to resolution which resulted in the retention of clients• Expanded business performing supplemental services, such as tag audits, which led to future projects• Created, managed and led the team responsible for the IBM Digital Analytics Blog• Created, managed and co-led the IBM Commerce Support LinkedIn Group and Twitter Pages – grew group by 2k followers in first 6 months

Managed digital projects and digital analytics for customer-focused side of Union Pacific• Led Creation of @ShipUP Twitter page, a customer-focused entity with a goal of informing users of new routes, weather issues, and other service information - grew to 8k within first year of creation• Managed the Commercial Web team, a group of stake holders in key business areas by holding monthly conferences, discussing key issues they have, and educating the leads on digital analytics and digital marketing best practices• Created and disseminated digital analytics data to key business unit leaders with analysis that provided recommendations on how to improve their section of the UP website• Project leader for "Rely on Us" awareness campaign with a focus on our ability to handle higher capacity, while also being the safest rail network

Account manager and implementation project manager for Net Insight On Demand and IBM Digital Analytics. Provided consulting to clients both in-person and via web conference• Provided analysis and implementation guidance to IBM’s largest clients, as well as IBM itself in their utilization of Net Insight• Consulted and presented tagging strategies and KPI development strategies in-person or via web conference to current and potential clients• Managed many high severity issues for several other clients and assisted in other crises team had to save business• Maintained a high retention rate of all Net Insight clients and cultivated further opportunities for sales staff through consultations

Implementation, analysis and customer facing account manager for Unica's NetInsight OnDemand Digital Analytics Solutions.Purchased by IBM August 2011.

Account manager and implementation lead for Yesmail’s Enterprise email marketing application. Presented and provided further consultation on best practices and ideas to improve an organization’s communication and marketing efforts• Created and presented proposals for campaigns based on marketing trends, seasonal developments and lifecycle campaigns• Assist in the implementation and integration of third-party digital analytics products that integrate with Enterprise• Created budgets and quarterly forecast for personal sales goals

Lead digital analyst and implementation specialist for all of our web clients. Created site maps and provided other site architecture best practices• Provided site performance analysis, competitive analysis and use cases for current clients and new prospects• Performed SEO reviews and keyword analysis for SEM campaigns• Developed KPIs based on business objectives for each web project to help measure the project’s success

Account Executive/Product Support (September 2004 – July 2007)• Project leader for implementation of Adobe (Omniture) Site Catalyst Digital Analytics Software• Managed book of business of over 800 customers in the selling of sales leads and mailing lists• Product support for Canada-based CD-ROM productsWeb site analyst Product Support

Prospected leads for advertising sales, presented ideas and had discussions with local business owners and implementing programs to provide real growth to their business.