Leading the strategic direction of Mahindra’s XUV portfolio, focusing on volume growth, profitability, and elevating brand imagery for its flagship brands: XUV700, XUV3XO and XUV400.Spearheading marketing efforts in international markets to strengthen brand saliency and drive global expansion, with key focus on ensuring Mahindra’s leadership in the competitive SUV segments.

As part of this role I was responsible for positioning HCL employees and the HCL culture as a key differentiator for marketing HCL as an IT services provider with an ace talent pool, under the company philosophy of “Employees First, Customers Second”. I was responsible for internal awareness, adoption and advocacy of the various Employee Innovation and lead generation Nurture programs, the Recruitment Partner Enablement program and HCL Tech’s digital program for alumni. As part of this role, I launched the first ever Preferred Recruitment partner loyalty program and ran the largest Recruitment Partner enablement event for HCL with over 500 global recruitment partners , resulting in the increase of the partner index score by 100%. Other achievements included: -600+ Mn of direct deals booked via the delivery employees lead generation program, making it the 5th largest revenue contributing channel for the organization and 1 Bn+ of funnel influence. Highest for the program since it’s inception.. -Increased the overall Customer Satisfaction score by 2 base points for HCL Tech-Over 450 Mn customer value delivered via the Employee grass-root level value generation program-Overall adoption of the nurture programs ,by employees, increased by 100% over previous year-Economic Times, the leading business news daily, announced the MADJAM program, the employee nurture program for transformational ideas, as one of the top employee innovation programs within the IT industry -Launched the HCL Tech alumni community with 2.3k members in a span of 3 months and a membership of 10k members on the alumni portal

SOIL is a unique Business School formed by a consortium of 32 companies including Tata Steel, J&J, Airtel, Kohler etc. with a focus on Leadership Development and multiple intelligences. I was leading the Strategic alliances and Key accounts function from November 2013.The role entailed strengthening and deepening the SOIL partnership with key corporates and building brand awareness and affinity in the B to B space. I also oversaw some of the critical aspects of brand marketing for the organisation, including developing the entire concept and storyboard for the ET Now feature of SOIL as an Institute for ‘Transformational Leadership’.

Responsible for strategic marketing and planning including formulation, management and implementation of the annual marketing plan to build equity for the brand.Re-focused the marketing efforts towards extensive use of digital and social media with better and clearer ROI than traditional media, keeping an integrated approach to all campaigns. Introduced an Innovative approach to education marketing: launched a loyalty referral program which has become the mainstay for quality applications 'Leader Inspire Leader'. Also launched 'Voice of SOIL-SOILmag' an online platform to display SOIL content which reflects what the brand and it's stakeholders stand for. Made one of the most important stakeholder the alumni engage in quality conversations with aspirants over a cup of coffee, launched SOIL 'Coffee Chats' across India, these have become a crucial activity in final decision making for an aspirant. Achieved over 50% growth in the batch strength from the previous admission year in the first year of leading the function.

Vertebrand is India's first and foremost Brand Strategy advisory firm.The firm is also India's only full-scale outsourced Brand Management organization. Vertebrand focusses on scientifically creating, enhancing and measuring brand equity of businesses across industry sectors. My work entailed collaborating with the client's internal Sales & Marketing personnel as well as conventional Branding/Communication agencies, orchestrating their output against a well-crafted strategy, to engineer success of brand/s in the marketplace.