• Analyze point of Sale data, identify gaps, opportunities, and develop strategic actions to help distributors grow their business.• Consumer research and competitive analysis to refine messaging, POS, promotions and identify product gaps/opportunities.• Salesforce analysis to develop & implement strategies to improve performance.• Customized training sessions and workshops to educate distributors and their teams on products, sales, and marketing techniques that drive growth.

• Developed and executed a business strategy to support a turnaround of the company, with many of the strategies still being followed today.• Built and managed relationships with the media to gain support for the new business structure.• Successfully developed & implemented marketing opportunities including product placement, launches, events and other activities to improve public opinion.• Launched innovative initiatives to improve popularity with consumers.• Awarded for outstanding performance by the Chairman & Managing Director for the year 2002/03 and 2004/05.

Responsible for supporting the growth and development of an online portal for the state of Gujarat, India.

• Space selling for the different brands of IE Group.• New Business Development through package presentation to Government Bodies, Corporate Clients & leading advertising.agencies.• Relationship development with media planners & corporate communication divisions of potential clients.• Space auditing.• Planning & implementation of special features.

• Space Selling to corporate clients.• Formulated and implemented marketing strategies.• MIS preparation.• Maintained close liaison with corporate clients.• Provided data for various industries to clients.

• Appointed and developed dealers for sales promotions.• Planned and Implemented Sales promotional schemes.