"The best measure of personal success is how many people are better off because you lived" - AnonymousAn alumni of K.J. Somaiya Institute of Management Studies and Research Mumbai with 17 years experience in Marketing domain across retail and consumer durables sectors. Domain expertise in tech assessment, high level design (HLD) Minimum Viable Product (MVP) Prototyping and Scaling business systems along with go to market strategies meant for the VUCA world. Currently spearheading store consumer experience and design, retail marketing and direct to consumer commerce for India's largest kitchen appliances brand TTK Prestige.Width of Experience includes ▪ Brand and Marketing Communications ▪ Strategic Alliance ▪ Ecommerce, Digital Marketing and Social Media ▪ Product Management ▪ Content and Website Management ▪ Store / Product launch ▪ Market Research ▪ Loyalty and CRM ▪ Omni Channel marketing ▪ Store Network Expansion ▪ Retail Marketing ▪ Visual Merchandizing ▪ Store Design and New Store Opening ▪ Training and Audits ▪ Multi Channel Marketing ▪ ATL and BTL ▪ Agency management & Vendor Management