Multi-hat startup approach with a vital role in aligning marketing strategies with business goals. Contributing to the growth of the organization through sustainable competitive advantage on a lean budget. Empowering employee brand advocacy trough "inside look" approach.

Brand Manager Flavors Serbia/Montenegro/Kosovo/MacedoniaLeads the development of profitable growth for Fanta, Schweppes, and Sprite, with a strong focus on expanding household penetration and market share in designated territories. Responsible for identifying Flavors' growth corridors and prospects, as well as bringing in any relevant ideas from outside the country and system. In charge of a cross-functional team of bottling partner and agency partners that drives business results efficiently and effectively.Key accomplishments:1. Managed Fanta's growth strategy of increasing volume and market share while expanding its user base, building brand equity, and introducing relevant innovation to the market.2. Developed a winning strategy for Schweppes growth, including increased volume, market share and an expanding adult user base.3. Established a strong social media presence for Sprite by collaborating with the social media agency.

Key responsibilities:Providing full service and coordination to the clients.Primary point of contact with the client's marketing team on a daily basis.Creating annual brand strategy proposals as well as tactical brand plans and presenting them to clients.Meeting financial objectives through the preparation of a yearly budget; scheduling expenditures, analyzing of variances and the initiation of corrective measures.Responsible for yearly supervision of client’s budgets and cost allocation.Supervision of the creative process and delivery on targets.Analyzing and compiling market research data in pursuit of insights regarding overall market trends, consumer behavior and key competitors’ activities.Reporting to the central agency hub for network clients, in terms of clients’ activities in the market, market insights, results and post-buy reports and analyses.Collaborating closely with the production houses and other vendors to ensure a fully integrated communication approach and budget optimization.Supervising A/V and print production processes, from production brief, approval of material to client handover. Scheduling and assigning account and production team with tasks on daily basis and following up on work results.Participation in special initiatives and proposals for both international and domestic corporate clients.Employee selection, orientation and training.Digital responsibilities:Supervising creation of social media digital strategy on yearly and campaign level.Contributing in teams for global and local pitches regarding digital strategy.Campaign supervision on Facebook, Instagram twitter, LinkedIn.Key clients over the years:The Coca-Cola Company, Molson Coors, Henkel, McDonald's, Delhaize, Michelin, Argeta, Nissan, JTI, Beiersdorf, Mars, Banca Intesa, Dunav Insurance Company, Dunav Voluntary Pension Fund

Establishing and cultivating relationships with new and existing clients.Meeting the requirements of clients in order to fulfill their business objectives, resulting in a solid tie between the agency and the client.Monitoring, generating post-purchase evaluation, competitive reports to reporting directly to client.Leading and assisting with specific initiatives for domestic and international business clients.Clients: JTI | BeiersdorfBrands: Winston, Camel | Nivea (Visage, Body, Sun, Kids), Labello, Hansaplast

Daily coordination of the operating process with the assigned client.Handling the creative process in-house and presenting agency work directly to clients.Coordination with the brand hub in Austria. Monitoring the AV and print production processes.Organizing and monitoring promotional activities with the key accounts.Day-to-day request execution.Client: BeiersdorfBrands: Nivea Visage, Nivea Baby, Nivea Sun, Nivea Body, Labello, Hansaplast

Providing assistance to present and expending client portfolio.Copywriting and POSM development.Execution of print production.Throwing on educational seminars and relevant fair shows. Assisting CEO in developing growth plan for marketing and sales.Reporting on sales performance.