I lead the user acquisition and retention strategy for Disney+ across the Middle East and Africa, utilizing targeted digital marketing efforts to drive growth and engagement. In parallel, I continue to lead the digital marketing function for Disney+ Hotstar in India, managing both branding and performance marketing. My work in India spans major sports and entertainment launches, including some of the country’s largest events. This role has been crucial in shaping the digital landscape for one of the most influential media platforms in India.

Spearheading user acquisition and retention for Disney+ Hotstar in India, I drive both brand and performance marketing across digital channels. My work spans some of the largest entertainment and sports events the country has witnessed, including managing 3 IPL seasons behind a paywall, 4 World Cups (2 paywall, 2 AVOD), and over 200 content releases—ranging from HSM and South Indian films to original series and Disney+ premium content.

Driving the digital marketing agenda including user acquisition, performance, retention and brand building campaigns for brand 'Goibibo' at Makemytrip.

Heading Makemytrip's mobile marketing initiatives.- Responsible for driving the growth of the app install base from 10M to 50M+ users in less than two years.- Driving Makemytrip's mobile growth initiatives with App stores, OEMs, telcos, browsers and other e-commerce peers.

Driving quality traffic to OLX's mobile platforms through paid performance marketing, app distribution, OEM alliances, browser partnerships and other online/offline initiatives.

1. Lead Product management for Hungama’s Music/Video streaming App project for Windows 8 desktop/tablet and Windows Phone.- Free Music and Video streaming App with a library of 2million+ songs. - Offers Songs and Videos for download. 2. Lead Product management for Hungama’s Movies Mobile and Tablet App for Android, IOS, Windows.- Premium subscription based service for online streaming of full length SD and HD content for tablets and mobile.

1. Lead Product management for Justdial's mobile products for India and U.S.A- Justdial’s Mobile App for Blackberry, Iphone, Android, Wp7 and Ipad.- Successfully launched Justdial's local search App for Android.- Only the 2nd App from India to get the Featured Status in the Android Market.- Successfully launched Justdial's local search App for Iphone and Blackberry in the U.S. market.- Launched a common application for India and U.S. on Android- Integrated additional features like JD Deals and Tag your friend within the application.2. Initiated and built tie ups with Mobile Phone manufacturers like Blackberry, Nokia, Spice mobile, Lemon Mobiles.3. Implemented and marketed Justdial’s Reseller program.- Was involved with all aspects of development from conceptualization to designing.4. Initiated and built tie ups with Mobile Application developers like Julysystems, etc.- Involved with all aspects of development from vendor reviewing & selection; related negotiations; through to the final product release.5. Oversaw a whopping 1058% increase in our mobile products traffic during this period.Constantly interacting with & learning from CXO level management in a vibrant entrepreneurial setup which boasts of visionary leaders who have started the local search space in India from scratch to $500 million market

Forbes India Launch, Promotions, Sales and Distribution.Part of one of the biggest launches in India's Print industry.Achieved a pre launch subscriber base of more than 5000.

responsible for solving network related issues of commercial clients