Heading the Business Operations of the company in the AlcoBev sector. P&L responsibility.

Heading the Business Operations for the company in the AlcoBev Sector across geographies. P&L responsibility.

Spearheaded the Eastern region with Sales of Rs. 17,500 million which is approximately 20% of the pan India Sales. P&L responsibility. Part of the core Management Committee of USL. RPC East were at 62% market share in FY13 and the EBIDTA grew by 21%. Volume growth with price increase leading to Rs 800 million contribution to profits.

In addition to SVP & Business Head, Luxury Brands, the responsibility of Trade Marketing/Institutional Sales & Franchise remained part of my role. Developed & implemented the strategy to leverage the Scotch brand portfolio, pioneered association with target specific events like " Black Dog Comedy Nights" with international acts. Business grew from 73,000 cases to 2,40,000 with sales value of Rs 1870 million and a contribution of Rs 698 million in the year 2011. Black Dog 12 Years segment became… Show more In addition to SVP & Business Head, Luxury Brands, the responsibility of Trade Marketing/Institutional Sales & Franchise remained part of my role. Developed & implemented the strategy to leverage the Scotch brand portfolio, pioneered association with target specific events like " Black Dog Comedy Nights" with international acts. Business grew from 73,000 cases to 2,40,000 with sales value of Rs 1870 million and a contribution of Rs 698 million in the year 2011. Black Dog 12 Years segment became the segment leader with over 60% market share. The overall market share of the Scotch whisky category rose from 10% to 24%. Show less

Responsible for setting up the Trade Marketing & Institutional Sales (Key Accounts - On Premise) vertical for the organization. Led a pan India team of 70 members, managing a trade budget of Rs.1400 million. Developed and implemented the strategy & processes in both Trade Marketing and Institutional Sales. The results were quick in Institutional Sales as there was a more focussed approach especially in Pan India accounts and this resulted in a 25% growth year on year. It was during this period… Show more Responsible for setting up the Trade Marketing & Institutional Sales (Key Accounts - On Premise) vertical for the organization. Led a pan India team of 70 members, managing a trade budget of Rs.1400 million. Developed and implemented the strategy & processes in both Trade Marketing and Institutional Sales. The results were quick in Institutional Sales as there was a more focussed approach especially in Pan India accounts and this resulted in a 25% growth year on year. It was during this period that Branded Club Lounges in high profile clubs came into being. Show less

Responsible for successfully integrating the personnel of TDV & Shaw Wallace Sales.Maximized the profitability of the business by increasing the volumes of State Brand Combinations & tight inventory/debtors control. Responsible for delivering the annual budgeted volumes & EBITDA volume of 18 million cases with a NSR of Rs 9090 milliin and EBITDA of Rs 1120 million. Achieved a growth of 8% year on year and an overall market share of 37%.Built relationships in the State/Excise departments.

Responsible for the company's entry into the RTD(Ready to Drink) category. Conceptualized the divisions entry in the Bottled Water & Soda categories through the franchise route. CSD ( Indian Defence Off/On Premise outlets) sales channel strategy was developed/implemented. The Sales value increased from Rs 130 million to Rs 600 million, leading to a market share increase from 6% to 18%in a span of 3 years

Established the marketing function in Consolidated Distilleries Ltd, a 100% subsidiary of McDowell & Co Ltd. Led new Brand Development initiatives and re-launch of brands.

successfully re launched Forbes London Dry Gin

Headed the Sales function for Maharashtra, MP, Goa & Daman.

Started my career here as a MT in 1984 and went on to become the Product Group Manager in 1992. During my tenure successfully re launched Prestige cooker/pan. Implemented the "Prestige Ultimate Consumer Offer with Co - Branding". Innovated the "Prestige Cooker' exchange offer, pushing sales up by 30%.