Irregulars is an independent, creative alliance – working at the intersection of art + culture, strategy + branding & creative media production. At the studio, we create unparalleled brand identities & communication systems for companies — big & small, national & international.Since 2018, We have been building a community of India’s most disruptive artists, thinkers and doers working in a collaborative spirit sharing a purpose, upholding a set of values and above all, a belief… Show more Irregulars is an independent, creative alliance – working at the intersection of art + culture, strategy + branding & creative media production. At the studio, we create unparalleled brand identities & communication systems for companies — big & small, national & international.Since 2018, We have been building a community of India’s most disruptive artists, thinkers and doers working in a collaborative spirit sharing a purpose, upholding a set of values and above all, a belief in the power of creativity. Hosting multiple experiential exhibits like the editions of The Irregulars Art Fair (Anti Art-Fair), Drink & Draws, Zine Making Workshops and publishing India’s First Art & Design Tabloid - The Irregular Times, has been a major feat. and we’re super proud of it Show less

Irregulars Studio is the sister concern of the Alliance.We host purpose workshops to help clients shape their greater narrative, and identify problems that we can be a part of solving. A mission that people will align with, and actionable ways to move from storytelling to doing.Since the studio’s inception, I've played a key role in building it as a wholesome agency that tackles business and creativity side by side.Our list of partners include – Zomato, Lenskart, Meta… Show more Irregulars Studio is the sister concern of the Alliance.We host purpose workshops to help clients shape their greater narrative, and identify problems that we can be a part of solving. A mission that people will align with, and actionable ways to move from storytelling to doing.Since the studio’s inception, I've played a key role in building it as a wholesome agency that tackles business and creativity side by side.Our list of partners include – Zomato, Lenskart, Meta, Spotify, boAt, Sony Music, Youtube, Plum, Bira91, Flipkart, etc Show less

Strategy, branding, building alternative infrastructure for cultural production, and creative direction are some of my expertise. Over the course of the last 10 years, I have helped brands perform better through culturally rooted views and generational narrative.Want to see your brand transform? Get in touch!

Heading the global design department at Moon Rabbit.

Working with the Founder, CEO, on building & executing brand strategy for growth of the Y-Combinator backed startup. Helping scale the organisation in: People, strategy, brand development, alliances & partnerships

Heading the studio, putting together a state of the art media company for Times Bridge’s media businesses, while also attracting more of the world’s leading storytellers to the Indian market. Portfolio currently includes VICE, Uber, Airbnb, Coursera, Houzz, Mubi, Business Insider, AdAge, Tech Radar, PC Mag, The Weather Company, Thrive and more.

Design Fabric is a space that discusses design, art and the fabric of life in India, through a meta-educational, collaborative platform. Design Fabric has a simple objective, it hopes to go on and become a home for all designers in India, who desperately need one today. It means to engage the design fraternity in a far more holistic way, include all the various eclectic disciplines of art and bring the Indian design scene to a level where the community gets amply recognised in the global design… Show more Design Fabric is a space that discusses design, art and the fabric of life in India, through a meta-educational, collaborative platform. Design Fabric has a simple objective, it hopes to go on and become a home for all designers in India, who desperately need one today. It means to engage the design fraternity in a far more holistic way, include all the various eclectic disciplines of art and bring the Indian design scene to a level where the community gets amply recognised in the global design ecosystem. As the Co-founder & Head of Strategy for Design Fabric, my role revolved around building strategic alliances with young brands, producing branded content, servicing clients and general operations for the publicationStay close to learn more on how the DF story unfolds! Also, subscribe to: www.designfabric.in Show less

As the head of Strategy & Partnerships at A Good Feeling, my role is to look after the company's revenues plus tangible growth. Within the past 8 months, I have been able to contribute a good margin to the growth of the company, not just financially(booked higher profits compared to the last financial year) but also from a team of 4 to 15 in number and continuing to grow.Apart from building and maintaining relationships with existing clients like Google Mountain View, Only Much Louder… Show more As the head of Strategy & Partnerships at A Good Feeling, my role is to look after the company's revenues plus tangible growth. Within the past 8 months, I have been able to contribute a good margin to the growth of the company, not just financially(booked higher profits compared to the last financial year) but also from a team of 4 to 15 in number and continuing to grow.Apart from building and maintaining relationships with existing clients like Google Mountain View, Only Much Louder, Redbull, Colgate, Purpose, to name a few, I constantly seek and build newer brand partnerships for Taxi Fabric & Design Fabric (Major Global Design Platforms - run by A Good Feeling). Show less

Acquired by Phoenix Live.As the founder & creative director at inchwork, I multi-tasked between business development, creative direction, client retention, brand development and strategic talent acquisition. Within a year of its inception, inchwork boasted a clientele like Airbnb, Dineout, Oxfam India, Bloomberg Philanthropies, LMIPHL, Mygov.in, etc.Inchwork was the first agency partner for Airbnb to have in India and we were also the first independent agency to win a multi… Show more Acquired by Phoenix Live.As the founder & creative director at inchwork, I multi-tasked between business development, creative direction, client retention, brand development and strategic talent acquisition. Within a year of its inception, inchwork boasted a clientele like Airbnb, Dineout, Oxfam India, Bloomberg Philanthropies, LMIPHL, Mygov.in, etc.Inchwork was the first agency partner for Airbnb to have in India and we were also the first independent agency to win a multi agency pitch for Times Internet- Dineout Re-Launch and Dineout Plus Launch. Half way into the second year, doubled the billings and merged with Phoenix Live. Show less

Acquired by Freshdesk.As an In House Entrepreneur, I had the opportunity to hone my entrepreneurial skills, by building a small team of my own, working with Airwoot on a retainer model out of their working space and taking up and implementing major design projects for various other clients alongside. I was responsible for complete re-branding(Strategy+ Design) of the company and the product from the scratch.

Responsible for comping up for design solutions in sync with my copy partners for existing clients, managing the studio artworks and junior designers.

This project was a collaboration with designers Amanda Clarke and Christina Koot. We as a team developed and designed the promotional identity for the 31st Biennial Glass Conference Generate held in Whanganui in October 2012. The material included a logo, booklet, registration form, poster, lanyard passes along with t-shirts, bags and online media.