• As a AVP - Marketing at Qualitest, I am responsible for setting up the complete digital marketing team in Bengaluru to handle the Global Marketing Deliverables• Recognized as, the core member of the “Future Top 100 Global Leaders of the Company” at Qualitest• I have been responsible for handling a team of 21 members, who are specialised in respective digital mediums (SEO, SEM, Social Media, Affiliate Marketing, Creative Designers, Developers, Content Writers, ABM). • Building such a solid & strong team, I have been successfully able to generate/create more than $30 Millions worth business opportunity through all the digital marketing efforts/promotions. • Played an important role in filling up the gap between “marketing automation tool (HubSpot)& Salesforce” to strengthen the lead tracking mechanism• Took the responsibility of “recruitment marketing” to improve the overall recruitment/hiring process • Played vital role in the complete rebranding of the company Logo &Website, Office Interiors, Employee Merchandise• Responsible for complete P&L of the digital marketing division• Responsible for complete marketing activities for Qualitest India• Lead the “office branding” initiatives for the Qualitest India offices (Bangalore & Chennai)• Handled PR agency strategy & initiatives for India single handed.

Handled multiple projects with multi-million dollar monthly budget.• Lyca Mobiles (SEM, SEO, SMM/SMO, Email marketing, SMS &WhatsApp marketing, Display Media Buying, Affiliate Marketing)• Lyca Lotto (SEM, SEO, SMM/SMO, Email marketing, SMS &WhatsApp marketing)• LycaChat(SEM, SEO, SMM/SMO)• Lyca Hub (SEM, SEO, SMM/SMO, Email marketing)• Lyca Radio (SEM, SEO, SMM/SMO, Email marketing, SMS &WhatsApp marketing)• Lyca Remit Sports (SEM, SEO, SMM/SMO, Email marketing)• Lyca Pay (SEM, SEO, SMM/SMO, Email marketing)

Being the Group Head of Performance Marketing, I got an opportunity to explore, learn, implement & analyze all the digital marketing platforms i.e. Google (Paid & Organic), Yahoo & Bing, Facebook (Paid & Organic), SMS, Whatsapp, E-Mail marketing, Media buying, affiliate marketing, Video Advertising, Mobile Advertising etc.Starting from creating digital marketing strategies to executing & implementing the strategies well enough to achieve the client's objective. Worked for more than 120 clients during my 2.3 years stint with Digicliff Solutions pvt ltd. Major clients handled from across the industry i.e. Education, Finance, Real Estate, Online Coaching & Certification Program clients, Healthcare, Fashion, Sports, Memorabilia, Travel, E-commerce, Entertainment, Ticket Booking clients etc.Handled clientele list from Branding objective to performance based campaigns, from Clicks to Leads, Leads to Customer acquisition (sale).

Expert in handling the paid search activity on Google (Google Adwords), Yahoo & Bing (Yahoo Search Marketing), Facebook (Paid Ads).

Worked with Interactive Avenues Pvt Ltd from Jan 2008 to July 2013. Expert in SEM (PPC), SEO, Facebook Paid search advertising.

Worked in this Company for nearly 2 years. This was my first company, I had trained on Online Advertising in this company. Handled US, UK, CANADA, AUSTRALIA, SINGAPORE, SOUTH AFICA, NEW ZEALAND Targeted Campaigns. Worked through different Search Engines like GOOGLE, YAHOO - OVERTURE!, MSN, ASK.COM, MIVA.COM, GURUJI.COM etc.