Ananth Patri Email & Phone Number

Hyderabad, Telangana, India

Hyderabad, Telangana, India

Malaysia

Kuala Lumpur, Malaysia

• Cost to Serve & Pricing Models – Largest Oil & Gas Company, Malaysia
• Developed Integrated Value Chain cost-to-serve model to aid pricing across upstream, refining, trading & marketing business entities
• Designed a financial model for monthly management reporting across integrated upstream & downstream enterpriseMarket entry strategy – Innovative Pharma Company, South East Asia, Taiwan and Hong Kong
• Developed a market entry strategy to launch cancer testing product in 4… Show more Cost to Serve & Pricing Models – Largest Oil & Gas Company, Malaysia
• Developed a market entry strategy to launch cancer testing product in 4 Southeast Asian countries
• Developed financial model for yearly uptake of the product in target marketsProgram Management – Global Large Pharma and Digital Healthcare Company, South East Asia

Ho Chi Minh City, Vietnam

• Designed a Go-To-Market strategy for expansion of ‘My Coke Express project’ – digital solution for retailer engagement, piloted first in Vietnam
• Analyzed buying behavior and customer engagement methods in general trade channel of CSD drinks
• Designed distributor operations excellence model for route to market plan to support orders in mobile app
• Worked with production & direction team of One Pro studio to prepare internal video on three digital initiatives by Coca-Cola Vietnam

Bihar, India

• Qualitative study to understand the preparedness of health, nutrition & sanitation integration
• Conducted interviews with 30 staff members at state, district, block and village level of Jeevika across 3 districts of Bihar
• Studied ‘structure of Jeevika community’ & ‘change management strategy’ – Awareness Desire Knowledge Ability Reinforcement model
• Recommended action plan at organization and individual level based on gaps identified

Bangalore

• Spearheaded field sales & marketing for the product division in heating ventilation & air conditioning (HVAC) market segment, and IT parks, airports, pharmaceutical, hotels, buildings & factories sub segments
• Had P&L ownership & achieved 120 MINR sales across India in 2014 as a part of marketing team. Major clients HCL, Wipro, Biocon, Shell, Medreich
• Performed competitor deep dive analysis and trade marketing activations – both on technical and commercial to successfully increase… Show more
• Performed competitor deep dive analysis and trade marketing activations – both on technical and commercial to successfully increase sales
• Collaborated across divisions of ABB to form Hospitality Team providing solutions for hospitals
• Managed key accounts and got yearly rate contracts & service agreements signed with key accounts such as Blue Star, Grundfos pumps, ETA engineering to maintain profitability

Post Graduate Diploma In Management, Marketing

• Head Coordinator - ADMAP, SPJIMR’s flagship non classroom learning program, organised events to reinforce administrative and.

International Exchange Program, International Marketing

• Represented SPJIMR for international exchange program and was selected among 10% of total batch • Interacted with students & professors.

Global Fast Track Program, Advanced Marketing Course

Studied advanced marketing courses on Pricing, Marketing Analytics, Decision Science which helped me develop marketing & business.

Bachelor Of Engineering (B.E.), Electrical And Electronics, Cgpa 9.5 Out Of 10

Activities and Societies: Member of Student Chapter - Institute of Engineers - Electrical & Electronics;

Maths, Physics, Chemistry, 945/100

Education record