Anantika Singh Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

Key Responsibilities:- Spearhead campaign management for Broadband (Xstream Fiber), Airtel Black, and XSafe, leveraging owned channels.- Successfully launch and drive growth for the Referral Program.- Streamline and automate various analytics and communication processes.- Develop and execute go-to-market (GTM) strategies for Broadband, Airtel Black, Xsafe and Referral Program initiatives.Key Achievements:- Pioneered the nationwide launch of the Referral Program, achieving a remarkable 400% growth since its inception (~8 months).- Significantly reduced cost per acquisition (CPA) by 50% on paid properties like WhatsApp and Facebook.- Implemented an enhanced data reporting structure for the Referral Program and Airtel Black, resulting in improved insights and decision-making.- Introduced an Employee Engagement initiative for the Referral Program, raising awareness and generating high-quality leads.- Enhanced lead quality, leading to a ~40% increase in total activations across all lines of business (LOBs).- Optimised the Airtel Thanks app to increase visibility of the Referral Program, resulting in a 110% increase in total impressions and a 70% boost in conversions.

Key Responsibilities: - Category Manager for Shopping, Grocery, and Games-Analysing Data and Insights to determine customer trends; Development and Marketing strategies for categories and merchants-Analyzing sales figures, customers reactions, and market trends to anticipate product needsKey Achievements:- Awarded as Rockstar for the AMJ quarter- Introduced Grocery as a category for Mini Apps which helped scale the overall revenue by 2x.- Helped transition the Mini Apps model to CPM.- Rebuilt and revamped the complete shopping category with a major focus on re-targeting which helped grow the transactions and visibility by ~5x.- Helped Orchestrate the Indian Brand Sale which featured 300+ long-tail brands. The sale ran for a period of 10 days in which we had 27M+ users.- Managed the storefront for Paytm Mini Apps. Helped build and revamp 10+ storefronts which resulted in overall growth of 400%- Optimized the Paytm Consumer App Homepage for Mini Apps visibility and growth which led to 3x increase in overall impressions- Strategized Pushes and Chat for all categories and was able to achieve a CTR of ~4% for push and ~7.5% for chat- Category Managed Gaming for Mini Apps which was the best performing category for the vertical with ~7M impressions/month and an average CTR of 2.5%- Program Managed the Paytm for Business website and assisted in launching and revamping 50+ pages- Customized the website resulting in the 5x growth in daily traffic- Built the chatbot for the Paytm for Business website

Delhi, India

Key Responsibilities▪ Conceiving and developing efficient and intuitive marketing strategies▪ Organizing and oversee communication campaigns (social media etc.), exhibitions and promotional events▪ Conducting market research and analysis to evaluate trends, brand awareness and competition ventures▪ Write copy for diverse marketing distributions (brochures, press releases, website material etc.)Key Achievements▪ Raised the social media following by more than 200% organically through content marketing▪ Assisted the company to maximize their ROI through strategic advice and education on market trends▪ Revamped the website design and content with our work case studies, whitepapers and blogs

Gurgaon, India

- Planning and Strategizing the Digital Marketing activities- Reading and Interpreting the statistics on a daily basis to measure performance- Daily report generation of client performance- Maintaining and establishing Corporate Relations with partners and suppliers

New Delhi Area, India

- Developed strategies for Public Relations activities to be conducted for the launch of its first software in the market which is an automated SEO tool called Irayo- Data Mining to scope out potential candidates for the bi-weekly webinar conducted for one of the clients- Research for content development for both the company and its clients- SEO content development for the company- Keyword Research for the blogs to be posted online- Competitive Analysis of Niswey with its top 5 competitors with respect to Keyword Ranks, Domain Authority, Page Ranks, Online Presence, etc.

Master Of Business Administration - Mba, Marketing

Btech - Bachelor Of Technology, Information Technology

High School, Science