Ananya Katariya

Ananya Katariya Email and Phone Number

An astute Digital Marketing Consultant with deep experience across Sales Funnels, Lead Generation, Growth & Branding, SEO, Social Media Marketing & GTM Strategies. @ DigiiBuddy
Ananya Katariya's Location
United States, United States
About Ananya Katariya

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐‚๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐š๐ง๐ญ | ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ | ๐๐Ÿ๐ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  | ๐„๐œ๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ž | ๐…๐ฎ๐ง๐ง๐ž๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ Results-oriented digital marketing consultant with a strong passion for helping businesses achieve their marketing goals and drive growth through strategic planning and effective execution. With specialized focus on B2B, e-commerce, and funnel marketing, I partner with businesses to develop and implement strategic digital marketing initiatives that drive brand awareness, generate leads, and maximize conversions throughout the customer journey.๐Š๐ž๐ฒ ๐’๐ค๐ข๐ฅ๐ฅ๐ฌ:๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ: Develop customized digital marketing strategies aligned with business objectives, incorporating a mix of channels such as SEO, SEM, social media, content marketing, and email marketing.๐๐Ÿ๐ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ: Develop and execute tailored B2B marketing strategies to target and engage key decision-makers, leveraging tactics such as content marketing, lead nurturing, account-based marketing (ABM), and thought leadership initiatives.๐„๐œ๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ž ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง: Implement ecommerce marketing strategies to drive online sales, optimize product listings, improve conversion rates, and enhance user experience across digital touchpoints.๐…๐ฎ๐ง๐ง๐ž๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ : Build and optimize marketing funnels to guide prospects through the buyer journey, utilizing lead magnets, landing pages, email automation, and remarketing strategies to maximize conversions at each stage.๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง: Continuously analyze campaign performance, identify areas for improvement, and implement optimization tactics to maximize results and drive conversions.๐€๐ฎ๐๐ข๐ž๐ง๐œ๐ž ๐“๐š๐ซ๐ ๐ž๐ญ๐ข๐ง๐  ๐š๐ง๐ ๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง: Conduct thorough audience research and develop targeted marketing campaigns to reach specific segments, maximizing relevance and engagement.๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐š๐ง๐ ๐‚๐ซ๐ž๐š๐ญ๐ข๐จ๐ง: Develop compelling and relevant content strategies, oversee content creation and distribution, and ensure consistent brand messaging across channels.๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐‘๐š๐ญ๐ž ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง (๐‚๐‘๐Ž): Utilize A/B testing, landing page optimization, and user experience (UX) analysis to improve conversion rates and drive desired actions.

Ananya Katariya's Current Company Details
DigiiBuddy

Digiibuddy

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An astute Digital Marketing Consultant with deep experience across Sales Funnels, Lead Generation, Growth & Branding, SEO, Social Media Marketing & GTM Strategies.
Ananya Katariya Work Experience Details
  • Digiibuddy
    Founding Partner & Ceo
    Digiibuddy Jun 2020 - Present
    Dubai, United Arab Emirates
    Passionate about helping businesses achieve their growth objectives through strategic and data-driven marketing initiatives. With a proven track record of delivering exceptional results, I specialize in driving ROI and maximizing the impact of digital channels to propel business success.Key Expertise:Digital Marketing Strategy: Develop and execute customized digital marketing strategies that align with clients' business goals, leveraging a mix of channels such as SEO, PPC advertising, social media, content marketing, and email marketing.Strategic Growth Planning: Collaborate closely with clients to identify growth opportunities, conduct market research, and develop comprehensive growth plans that optimize marketing efforts and drive measurable results.ROI-Driven Results: Utilize advanced analytics tools to measure campaign performance, track key performance indicators (KPIs), and provide actionable insights for continuous improvement and maximum return on investment.Brand Development and Positioning: Craft compelling brand narratives, establish brand positioning, and develop strategies to enhance brand visibility and recognition in the market.Collaborated with clients across various industries to develop and execute data-driven digital marketing strategies, resulting in increased brand visibility, lead generation, and revenue growth.Led cross-functional teams in the successful execution of integrated marketing campaigns, driving measurable results and exceeding client expectations.Built and nurtured strong client relationships, serving as a trusted advisor and delivering tailored solutions to address their unique business needs.Augmented the revenue for E-com companies by 5-10 times across platforms like Amazon, Flipkart, besides their own website using digital funnelsStarted Real-time and live project based training programs in Digital Marketing; clocked 32 students within the first month
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  • Asmidigital
    Managing Partner & Career Coach
    Asmidigital May 2019 - Present
    Dubai, United Arab Emirates
    If you are enterprising with a zest to live your life your way- welcome aboard :)* Coaching & Mentoring : Start your career onlinePrograms:16 Week Comprehensive Digital Marketing Program with Real-time Sessions and Live ProjectsSpecialised Programs: Content Writing, SEO, SMM, Funnel Designing* Special Program for Women to up-skill themselves and start/re-start their career journey
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  • Transjovan Capital Advisors Llp
    Head Of Marketing
    Transjovan Capital Advisors Llp Oct 2021 - Nov 2023
    Delhi, India
    Awarded the โ€˜Most Promising M&A Advisory Companies in Indiaโ€™ by Consultants Review, Transjovan Capital is a Business Wargaming and M&A advisory firm. We operate globally across sectors and phases with offices in New Delhi, Los Angeles, and Sydney and help our clients break the norms of their industry with ambitious plans & execution.๐Œ๐ฒ ๐ซ๐ž๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ข๐ž๐ฌ ๐š๐ญ ๐“๐‰๐‚ ๐ข๐ง๐œ๐ฅ๐ฎ๐๐ž:Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with the firm's business objectives, targeting key client segments and industries.Brand Management: Drive brand awareness and equity by developing and implementing brand positioning, messaging, and visual identity guidelines.Digital Marketing: Oversee digital marketing initiatives, including website management, SEO/SEM, social media, email marketing, and content marketing, to drive lead generation and nurture client relationships.Thought Leadership: Drive the development and dissemination of thought leadership content, including white papers, research reports, articles, and blogs, to establish the firm's expertise and credibility in the market.Client Relationship Marketing: Develop and implement targeted marketing campaigns and initiatives to nurture and expand client relationships, leveraging client insights, testimonials, and case studies.Event Management: Plan and execute strategic events, conferences, webinars, and thought leadership forums to engage clients, industry leaders, and stakeholders.Marketing Analytics: Utilize data-driven insights to measure marketing effectiveness, track key performance indicators (KPIs), and provide actionable recommendations for continuous improvement.Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative and innovative culture.
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  • Swami Vivekanand Sewa Sansthan
    Volunteer
    Swami Vivekanand Sewa Sansthan Nov 2014 - Jun 2020
    Dehradun
    In an endeavor to contribute my bit to the world I am a part of, I took a sabbatical to devote myself to the social needs. Here I volunteered with a like minded team to expand the resource centers for providing tutorials to the not-so-privileged but promising children. We together worked upon teacher training, aligning donations, launching Be-a-Parent program, and center expansion .
  • Vodafone
    Head - Customer Service
    Vodafone Aug 2016 - Dec 2018
    Delhi, India
    Custodian of Customer Experience for the territory. My work revolves around going a step ahead in ensuring customer delight be it by instant number activation, First Time Fix, fixing complaints, getting the escalations addressed on priority, continuous customer engagement via a plethora of activities. Cross functional team alignment, TNA, building upon customer network to bring in new business leads, compliance and quality are the landmarks which I work upon. As Head-Customer Service:Managed Customer Service Revenue Turnover by leading a team of Customer Service and Corporate Sales Teams in two stints to witness CXX and profitabilityIdentified new business opportunities through new product launches, market creation, expansion and diversificationShowcased exemplary progress in stakeholder management for streamlined process flowEnsured:Documentation Compliance (as per TRAI guidelines)Market Mapping to identify & plug-in gaps Account Management via Multi-level EngagementForecasting & Analysis of Revenue Reduction in Acquisition and Base ChurnSales & Collection target achievementProfitability/Revenue incrementCross-functional alignment to ensure Qualitative Acquisition and CSAT, leading to improved TNPS ScoresTracked competitorโ€™s strategies through market intelligence and developed the counter plansEmphasized on customer lifecycle to understand the psyche in professional & emotional terms for quality deliverablesDeveloped:Strategies to improve customer delight score for recurring business Counter competition plansViable services pipeline & cultivated healthy relations with the clientFramework for service delivery & resolution within the stipulated TAT; adhered to FTR approach
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  • Vodafone
    National Account Manager
    Vodafone Feb 2012 - Oct 2014
    Delhi, India
    Strategic Key Account Manager | Relationship Building | Client Success | Business GrowthKey Account Management: Develop and execute strategic account plans to maximize revenue growth, enhance client satisfaction, and drive long-term business partnerships.Relationship Building: Build strong and trusted relationships with key stakeholders, acting as a strategic advisor and partner to understand client needs, address challenges, and identify growth opportunities.Client Success: Champion client success and ensure the delivery of exceptional value by aligning solutions with client objectives, providing ongoing support, and delivering on commitments.Business Growth: Drive organic growth within key accounts by identifying upsell and cross-sell opportunities, collaborating with internal teams to develop tailored solutions, and achieving revenue targets.Strategic Planning: Develop and implement account strategies that align with business goals, leveraging market insights, competitive analysis, and industry trends to drive success.Negotiation and Influence: Effectively negotiate contract terms, pricing, and agreements to maximize value for both the client and the organization.Team Collaboration: Collaborate closely with cross-functional teams, including sales, marketing, and operations, to ensure seamless execution and delivery of solutions to clients.Managed a portfolio of strategic accounts, driving revenue growth and fostering strong client relationships.Developed and executed strategic account plans, focusing on client objectives, growth opportunities, and risk mitigation strategies.Led contract negotiations and renewals, resulting in successful contract extensions and increased revenue.Championed client satisfaction by proactively addressing client concerns, resolving issues, and delivering on commitments.Collaborated with internal teams to ensure successful implementation and delivery of solutions
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  • Vlcc
    Head- Institute
    Vlcc Jun 2007 - Dec 2009
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  • Frankfinn Airhostess Training Institute
    Faculty: English
    Frankfinn Airhostess Training Institute 2005 - 2007
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Ananya Katariya Skills

Team Management Business Development Market Research Mis Management Key Account Management Business Strategy Crm Competitive Analysis Sales Vendor Management Microsoft Office Employee Engagement Strategy Talent Acquisition Channel Partners Management Information Systems Soft Skills Marketing Strategy Customer Relationship Management Customer Service Talent Management Microsoft Excel Marketing Training New Business Development Business Analysis Negotiation Account Management Performance Management Sales Management Key Account Development Search Engine Optimization Social Media Marketing Story Telling Digital Marketing Web Content Writing Wordpress Design Web Campaigns Google Analytics

Ananya Katariya Education Details

Frequently Asked Questions about Ananya Katariya

What company does Ananya Katariya work for?

Ananya Katariya works for Digiibuddy

What is Ananya Katariya's role at the current company?

Ananya Katariya's current role is An astute Digital Marketing Consultant with deep experience across Sales Funnels, Lead Generation, Growth & Branding, SEO, Social Media Marketing & GTM Strategies..

What schools did Ananya Katariya attend?

Ananya Katariya attended Northwestern University - Kellogg School Of Management, University Of Cambridge, Indian Institute Of Management Bangalore, Ibs Hyderabad, Dehradun.

What skills is Ananya Katariya known for?

Ananya Katariya has skills like Team Management, Business Development, Market Research, Mis, Management, Key Account Management, Business Strategy, Crm, Competitive Analysis, Sales, Vendor Management, Microsoft Office.

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