Deliver customer and marketing insights, along with analytics, to category managers overseeing Fresh Food, and Proprietary Beverage (including Slurpee, Coffee, and Big Gulp) categories.

Loyalty Program Customer Segment Analysis & Insights: • Conducted customer segmentation analysis on 29M rows of data using SQL to boost loyalty and retention with targeted marketing strategies• Crafted messaging strategy tailored to each segment's unique attributes and behaviors to boost customer engagement

▪ Tracked customer feedback using Qualtrics to identify wins and pain points in digital banking app, and collaborated with designers and developers to craft optimal customer journeys▪ Analyzed app usage data using Adobe Analytics and provided actionable insights to improve customer engagement for the app’s new digital sustainability feature

▪ Consulted business operations users to understand and translate business objectives into effective visualization charts on Tableau, which provided visibility into performance of operations• Created the operations department’s first-ever Tableau dashboard as part of a proof-of-concept, resulting in a successful switch of visualization tool from QlikView• Trained and coached business users in the Data-Driven Operating Model concept, promoting a data-driven culture

▪ Extracted data using SQL and developed a Tableau report for the US Sales Leadership team to allow visibility into sales performance, which was then scaled to other markets for global use▪ Assisted the team in providing business intelligence and insights to 400+ SAP Concur marketers

▪ Did a deep-dive analysis into unexplored email data set to gain insights into problems faced with clients’ engagement with SAP Concur’s email campaigns ▪ Extracted data from Marketo using SQL, created engaging visualizations in tableau to be used by 100+ global marketers and communicated insights and recommendations effectively to marketing leadership ▪ Initiated implementation of proposal to be done by direct team and the result provided marketers visibility into specific areas they should focus on to improve effectiveness of SAP Concur’s emails

A firm providing consulting, tax and financial advisory services to corporate and high profile individual clients Internal Audit: Mitigated risks by identifying 500+ discrepancies in the client’s processes from the time the purchase order was issued till the sales invoice was raised and remittance settled Accounting: Successfully completed accounting work for a small and medium enterprise (SME) by posting journal entries in the accounting software (tally), reviewing the balance sheet and analysing the income statement in 1 week  Corporate Secretarial: Assisted the director of the company in preparing resolutions for setting up of companies, Directors meeting, Annual/Extraordinary General meetings and strike off of companies

A global marketing agency that transforms brands through a connected consumer experience. Collected relevant data characterising consumer behaviour for clients’ products using Digimind, a social listening tool and compiled the data using advanced chart types in Excel, showing trends in consumer tastes Collaborated with the Client Solutions team in formulating innovative ideas to improve clients’ marketing strategy based on their budget and data collected which included research on clients’ direct competitors Completed these tasks for 5 of VML’s biggest clients from the Media and Food & Beverage industry