As the Lead Public Relations at Lexus India, I am responsible for managing the brand's reputation, image, and awareness in the Indian market. I have more than 16 years of experience in the Automobile industry, working with Toyota for 13 years in various communications roles across Asia Pacific and India. I hold a Masters in Marketing Communications and a Masters in Communication from a reputed institution. My core competencies include developing and executing strategic communication plans, creating and delivering compelling media campaigns, and building and maintaining strong relationships with key stakeholders, such as senior leaders, journalists, and opinion leaders. I am adept at solving problems, delivering results, and thinking on my feet in times of crises. I am also a social and amiable person who values teamwork, collaboration, and diversity. My mission is to bring added value to the brand and to contribute to the growth and success of the organization I am associated with.