Ananya Bala Email and Phone Number
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Ananya Bala personal email
As an accomplished digital product leader, I have a proven track record of guiding high-performing, cross-functional teams to deliver impactful innovations that drive measurable business outcomes. With an international upbringing across five countries and fluency in four languages, I bring a diverse, well-rounded perspective to my work.Most recently, I led the inaugural digital product team at Branch, a fast-growing office furniture startup ranked No. 73 on the INC 5000 list. In this role, I:• Established the company's first dedicated digital product function, directly managing and coaching a team of 4 reports • Built out the roadmap and executed on e-commerce experiences across the US and Canada, as well as ran a rigorous A/B testing prgoram in collaboration with other teams, to ship high-impact products resulting in an estimated 17% median improvement in conversion rates • Spearheaded the development of a dynamic bulk pricing product that created a new revenue channel for online salesPrior to that, I served as a Product Manager at Tina Davies, a global leader in permanent makeup products. There, I prototyped the brand's first content-focused website and tested "In The Loupe" - a new customer acquisition channel that recouped 96% of the experiment's marketing spend.As a Certified Scrum Product Owner, I am passionate about aligning diverse stakeholders around a shared product vision, leveraging data-driven insights to make informed decisions, and continuously optimizing digital experiences through an agile, user-centric approach.I am excited to bring this expertise, along with my leadership skills honed through various extracurricular activities, to a Director of Product role where I can guide a talented team in delivering industry-leading solutions.Education:IMD, Master of Business Administration McGill University, Bachelor of Arts
Marleys
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MarleysCanada -
Lead Product ManagerBranch Aug 2022 - Nov 2023New York, Ny, UsBranch is Series A startup for premium office furniture and No. 73 on INC 5000's fastest growing American companies. During my time there, I: • Established the inaugural digital product team, directly managing a cross-functional group of 4 reports • Drove an estimated 17% median improvement in e-commerce conversion rates through rigorous A/B testing and data-driven optimization in collaboration with cross-functional stakeholders • Grew a nascent, fast-growing revenue channel of 'enterprise orders' and captured value from potential customers by developing a dynamic bulk pricing product to address enterprise customer needs -
Product ManagerTina Davies Professional Oct 2020 - Mar 2022Toronto, Canada, CaTina Davies is a global leader in permanent makeup products and No. 163 on The Globe and Mail's fastest growing companies. I led the content arm of the business, with the aim of growing it, as well as using content to drive net new customer acquisition. A few achievements from my time there include: • Led the content development team to create & commercialize of suite online courses across 4 international markets • Prototyped the brand's first content-focused experience and validated a new customer acquisition channel that recouped 96% of experiment's marketing spend -
Associate Product ManagerTucows May 2018 - Mar 2020Toronto, Ontario, CaTucows (NASDAQ: TCX) American-Canadian publicly traded Internet and telecommunications company, with a $171M market cap. As an associate product manager, I stepped outside my comfort zone to take on a leadership role within the product & engineering organization. • During my time at Tucows, I directed 3 engineering teams with full-stack, front-end and back-end development specialties for the wholesale domains business, overseeing infrastructure managing 24.5M domains, new feature development, and ensuring on-time project completion • Led a technical team of 6 in the development and launch of Whois Publicity, which achieved 85% adoption within the wholesale domains sector -
Associate Product ManagerStickeryou Sep 2017 - May 2018Toronto, Ontario, CaStickerYou is an e-commerce leader specializing in small batch, personalized business products. During my time there, I supported three product launches, while also venturing outside of my role to research new market opportunities and pitching strategic partnerships with Shopify vendors specializing in on-demand printing (Printful, Printify) for a new revenue channel worth around $1M p.a. -
Influencer & Email Marketing InternRype Jan 2017 - Apr 2017New York, UsRype is an early-stage startup focused on building a marketplace between language learners and natives. While at McGill, I worked for Rype part-time in my final semester.https://www.rypeapp.com/Achievements: 30% success rate on getting social media influencers to partner with Rype.Focused on business development efforts with bloggers and social media influencers, took initiatives with social media (Buffer), and email marketing (Mailchimp, A/B testing). -
Business Planning And Policy Affairs InternBayer Crop Science Jun 2016 - Sep 2016Leverkusen, North Rhine-Westphalia, DeI was in charge of three projects while at Bayer. I built a pricing model that determined global market prices for over a 100 Bayer assets to help their leadership team with investment decisions. Refined strategy and branding for Bayer’s social innovation initiative BayG.A.P. Researched 8 regulatory bodies and presented their ready-reckoners to the leadership team. Achievements: I negotiated with 35 asset managers to come up with the best pricing for Bayer assets. Persuaded head of policy to join a panel for a global event with 500 members from 50 countries -
Vice President Marketing And CommunicationsAiesec Mcgill Jan 2015 - Mar 2015AIESEC is the world’s largest run student organization that facilitates cultural exchange through international internships. I was responsible for the professional development of our 10 person marketing team. We introduced online webinars and individual consultation that increased our conversion by 10% and improved our NPS by 3 points (out of 10).
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Director Of Professional Marketing InternshipsAiesec Mcgill Aug 2014 - Dec 2014Responsible for leading a team of 4 who helped McGill students find international internships. Networked with AIESEC representatives outside the university and country to establish communication strategies
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Coordinator Of Outgoing Volunteer InternshipsAiesec Mcgill Jan 2014 - Jul 2014Coached 2 McGill students during their internships to Peru and Vietnam.
Ananya Bala Skills
Ananya Bala Education Details
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ImdMaster Of Business Administration - Mba -
Mcgill UniversityEconomics & German -
ReforgeUser Insights For Product Decisions -
Overseas Family SchoolEconomics
Frequently Asked Questions about Ananya Bala
What company does Ananya Bala work for?
Ananya Bala works for Marleys
What is Ananya Bala's role at the current company?
Ananya Bala's current role is Lead Digital Teams in Product Management | MBA @ IMD | Driving Innovation & Transformative Outcomes.
What is Ananya Bala's email address?
Ananya Bala's email address is ab****@****ows.com
What schools did Ananya Bala attend?
Ananya Bala attended Imd, Mcgill University, Reforge, Overseas Family School.
What are some of Ananya Bala's interests?
Ananya Bala has interest in Kickboxing, Strategizing And Finding Solutions, Reading, Graphic Design, Agritech Startups, Graphic Design And Photography, Writing Fiction And Non Fiction, Children, Cooking, Travelling.
What skills is Ananya Bala known for?
Ananya Bala has skills like Leadership, Communication Skills, Time Management, Public Speaking, German, Community Development, Microsoft Office, Analytic Problem Solving, Project Management, Business Analysis, Management, Node.js.
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