Ananya Bala Email & Phone Number

Canada

New York, Ny, Us

Branch is Series A startup for premium office furniture and No. 73 on INC 5000's fastest growing American companies. During my time there, I: • Established the inaugural digital product team, directly managing a cross-functional group of 4 reports • Drove an estimated 17% median improvement in e-commerce conversion rates through rigorous A/B testing and data-driven optimization in collaboration with cross-functional stakeholders • Grew a nascent, fast-growing revenue channel of 'enterprise orders' and captured value from potential customers by developing a dynamic bulk pricing product to address enterprise customer needs

Toronto, Canada, Ca

Tina Davies is a global leader in permanent makeup products and No. 163 on The Globe and Mail's fastest growing companies. I led the content arm of the business, with the aim of growing it, as well as using content to drive net new customer acquisition. A few achievements from my time there include: • Led the content development team to create & commercialize of suite online courses across 4 international markets • Prototyped the brand's first content-focused experience and validated a new customer acquisition channel that recouped 96% of experiment's marketing spend

Toronto, Ontario, Ca

Tucows (NASDAQ: TCX) American-Canadian publicly traded Internet and telecommunications company, with a $171M market cap. As an associate product manager, I stepped outside my comfort zone to take on a leadership role within the product & engineering organization. • During my time at Tucows, I directed 3 engineering teams with full-stack, front-end and back-end development specialties for the wholesale domains business, overseeing infrastructure managing 24.5M domains, new feature development, and ensuring on-time project completion • Led a technical team of 6 in the development and launch of Whois Publicity, which achieved 85% adoption within the wholesale domains sector

Toronto, Ontario, Ca

StickerYou is an e-commerce leader specializing in small batch, personalized business products. During my time there, I supported three product launches, while also venturing outside of my role to research new market opportunities and pitching strategic partnerships with Shopify vendors specializing in on-demand printing (Printful, Printify) for a new revenue channel worth around $1M p.a.

New York, Us

Rype is an early-stage startup focused on building a marketplace between language learners and natives. While at McGill, I worked for Rype part-time in my final semester.https://www.rypeapp.com/Achievements: 30% success rate on getting social media influencers to partner with Rype.Focused on business development efforts with bloggers and social media influencers, took initiatives with social media (Buffer), and email marketing (Mailchimp, A/B testing).

Leverkusen, North Rhine-Westphalia, De

I was in charge of three projects while at Bayer. I built a pricing model that determined global market prices for over a 100 Bayer assets to help their leadership team with investment decisions. Refined strategy and branding for Bayer’s social innovation initiative BayG.A.P. Researched 8 regulatory bodies and presented their ready-reckoners to the leadership team. Achievements: I negotiated with 35 asset managers to come up with the best pricing for Bayer assets. Persuaded head of policy to join a panel for a global event with 500 members from 50 countries

AIESEC is the world’s largest run student organization that facilitates cultural exchange through international internships. I was responsible for the professional development of our 10 person marketing team. We introduced online webinars and individual consultation that increased our conversion by 10% and improved our NPS by 3 points (out of 10).

Responsible for leading a team of 4 who helped McGill students find international internships. Networked with AIESEC representatives outside the university and country to establish communication strategies

Coached 2 McGill students during their internships to Peru and Vietnam.

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Economics & German

User Insights For Product Decisions

International Baccalaureate Diploma, Economics