Ananya S. Email & Phone Number

As an MBA candidate specializing in Business Analytics and Marketing at Lovely Professional University, I bring a strong blend of analytical expertise and creative flair to the table. My diverse experiences across various roles and projects have equipped me with a robust skill set in market research, data analysis, and digital marketing.Internship Experience:During my recent internship at Nestlé, I excelled as a Market Research Intern, where I was tasked with enhancing market share and driving growth in competitive outlets. I developed and implemented strategic models to optimize coverage, analyzed sales data, and addressed performance issues through targeted programs. This role honed my skills in data visualization tools and deepened my understanding of market dynamics.Professional Experience:My tenure as a Campus Ambassador for LinkedIn allowed me to expand the platform’s presence at LPU, enhance brand visibility, and engage with a diverse audience. I leveraged my presentation skills and strategic insights to contribute significantly to LinkedIn's impact among students.Projects and Achievements:I spearheaded several notable projects, including "Buland by Bash Cakes," where I devised an Integrated Marketing Communication strategy that significantly boosted social media engagement. My entrepreneurial spirit was further demonstrated through the successful launch of my bakery, "Puds n Pixels," which earned recognition from the university community for its quality and effective marketing.In addition to my project work, I have been actively involved as a Social Media Content Creator and Manager, creating captivating content to enhance brand visibility and engagement. I’ve also represented Madhya Pradesh at the Mega One India event and won consolation prize and secured second runner-up in the Brand War 2.0 competition with my brand "Puds_n_Pixels."Skills and Expertise:I am proficient in tools such as IBM Cognos, Canva, Lightroom, Power BI, and Tableau. My soft skills include leadership, creativity, effective communication, and multitasking, all of which contribute to my ability to drive impactful results and foster strong team dynamics.My academic journey, coupled with hands-on experience, has shaped me into a well-rounded professional ready to take on new challenges and drive success in the field of marketing and analytics.