Anany Raj Gupta Email & Phone Number

Noida, Up, In

Bengaluru, Karnataka, India

Taking on the role of Category Manager for Gold and Luxury Brands at Ajio.com.

Bengaluru, Karnataka, India

-Owned and managed the Men's & Women's Bottom wear category on Bewakoof's Marketplace, achieving a significant contribution of 51% to thecategory.-Negotiating Business Commercials and on-boarding 20+ brands/quartertherefore maximising profitability.-Managed P&L for the category and brands.-Responsible for launching new trends based on trend forecasting, identificationof category gaps, and growth opportunities.-Reduced Category returns to 22% on delivered products-Catalog improvement for better conversions and elevate customer valueproposition.-Leading a team to look after Day to day operations.

Bengaluru, Karnataka, India

-Spearheading 50+ private brands in Bottom wear, footwear and accessories ,driving a 62 % category contribution and exceeding targets.-Leveraged data-driven insights and trend analysis to actively guide branddevelopment, resulting in: 3x growth in bottom wear sales-Curated on-brand product assortments across categories, reflecting themarketplace's unique essence.-Optimized inventory freshness, pricing, and visibility for enhanced brand andplatform performance.

Mumbai, Maharashtra, India

- Responsible for Managing and Developing Business of Pine kids brand for category Tops and T-shirt, sweatshirts and Sweat Jackets in online and offline format with an Objective higher growth & profitability.- OTB planning, Range planning, Range selection planning, buying the right product mix and MRP mix and idealize various strategies to achieve Business Goals.- Inventory Management and sale optimization of products.- Analysis of the Sales Data and research about Fast moving and slow-moving Styles, studyMarket- Trends, Competitor Brands, Past Buying Trends, Price and Quality of Merchandise.- Managing Sales and Margin, track all product performances across various channels to see the overall growth.- Understand Customer Buying behavior and Build Value products Propositions with respect to Customer’s need& satisfaction level.- E-commerce business operations, Managing Online Shoot, Catalog development, reducing sales return, website looks and interface, Discounting and Business growth.- Vendor Management-Build and long-term relationship with vendors.- Sourcing and developing new fabrics, trims, and products with the understanding of brand positioning in the market also focus on innovation in products to add value in the range for better sell growth.- Effectively working to minimize the Cost.- Framing the Marketing & Merchandising strategies in terms of product & pricing.- Costing and Negotiating Margins with Vendors and Production Planning and Execution by Adhering to Deadlines.

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Graduation Project - Safety Measures and consumer awareness for Kids wear in Domestic RetailResponsibilities:1. Sale analysis through Sell thru report at category, style and color level, understanding loss of Opportunity.2. Follow up with the vendors.3. Coordinating with the vendors, sourcing and building relationship.4. Analysis past sales trends to anticipate trend in consumer buying behavior also understanding slow and fast movers.5. Having Report Knowledge of:- TNA (Time and Action Plan), PO (Purchase Order), Techpacks, Lab dips, MCC Tracker, VRF.

B.F.Tech, Apparel Production ( Idm - Fashion Retailing), Cgpa - 7.9

Intermediate, Pcm, 78%