ɢʟᴏʙᴀʟ ʜᴇᴀᴅ ᴏғ ᴍᴀʀᴋᴇᴛɪɴɢ
CurrentMarketing, Global.Global Head of Marketing leading six business units: Digital Marketing, Client Intelligence, Retail Marketing, CRM, International Marketing and New Business. • Identify competitive landscapes, customer insights, consumer and market trends to develop marketing-mix strategies, ensure global kpis achievement, but also, enhance innovation's and international expansion.• Lead of the marketing strategy definition and implementation into a 360 tactical and omni-channel plan, across all markets.• Brand awareness/consideration, expand corporate reputation and achieve global business objectives.• Responsible of the global digital marketing and communications strategy (earned, owned and paid channels) with campaign’s creation and execution. • Lead of the annual commercial strategy executed in the retail and activation's calendar, the customer-acquisition strategy and campaigns, the CRM strategy together with the corporate loyalty program to drive traffic, sales, engage with new customers and audiences, across all channels.• Create and develop the global influencer marketing strategy in alignment with the communication's team and strategy.• Ensure the global expansion plan, created from scratch, the international marketing communications department, to ensure the international brand's expansion in key markets and strategic partners.• Launch a competitive fashion new service portfolio (from innovation to the final roll out with the marketing and coms strategy/plan) across the mix in key markets.• Global communication’s media plan development/control in collaboration with the comms team (corporate, brand, pr).• Budget creation, control and follow up, of all units.• Team lead of a multicultural group across Spain (Madrid+Galicia), Mexico and Japan.
