Marketing, Global.Global Head of Marketing leading six business units: Digital Marketing, Client Intelligence, Retail Marketing, CRM, International Marketing and New Business. • Identify competitive landscapes, customer insights, consumer and market trends to develop marketing-mix strategies, ensure global kpis achievement, but also, enhance innovation's and international expansion.• Lead of the marketing strategy definition and implementation into a 360 tactical and omni-channel plan, across all markets.• Brand awareness/consideration, expand corporate reputation and achieve global business objectives.• Responsible of the global digital marketing and communications strategy (earned, owned and paid channels) with campaign’s creation and execution. • Lead of the annual commercial strategy executed in the retail and activation's calendar, the customer-acquisition strategy and campaigns, the CRM strategy together with the corporate loyalty program to drive traffic, sales, engage with new customers and audiences, across all channels.• Create and develop the global influencer marketing strategy in alignment with the communication's team and strategy.• Ensure the global expansion plan, created from scratch, the international marketing communications department, to ensure the international brand's expansion in key markets and strategic partners.• Launch a competitive fashion new service portfolio (from innovation to the final roll out with the marketing and coms strategy/plan) across the mix in key markets.• Global communication’s media plan development/control in collaboration with the comms team (corporate, brand, pr).• Budget creation, control and follow up, of all units.• Team lead of a multicultural group across Spain (Madrid+Galicia), Mexico and Japan.

Communications & PR, EMEA.Branding is the "new advertising", so it's essential to evolve brands by communicating insightful storytelling and impactful story-living to drive community engagement and build on brand's advocacy and corporate reputation.Founder/Director of a Communications Agency, built from the bottom up, to move forward through "best-in-class" branding (social + reputation) integrated marketing communications and PR campaigns.Specialties: Institutional Relations/Public Affairs/Corporate Communications/Stakeholders. B2C & B2B Integrated Marketing Communications, B2C Branding PR, Influencer Marketing, Experiential Marketing, Brand Experience, Events, Social Media.Highly experienced in people, agencies and project management, working with cross-functionally teams on campaign design/oversee/execution in EMEA countries (Spain, Poland, Germany, France, UK).Had the pleasure to collaborate for, but also learn from top-tier talented professionals and corporations:- Multiple industries (sustainability, technology, banking, consumer goods, retail, beauty, luxury, fashion & lifestyle, sports, automotive, hospitality, media and third parties). - Clients: Verizon, Google, Microsoft, BBVA, Santander, Oracle, Telefónica, Cloudera, Seaya Ventures, LVMH, Loewe, Carolina Herrera,Tag Heuer, El Corte Inglés, Shiseido, Diageo, L'Oréal, YSL, Volvo, Ecoembes, Contenur, Repsol, Nike, Cosmopolitan, Vogue, Balich, Globally, Evercom. Private premium customers (celebrities, influencers & c-level executives).

Brand Marketing, Global Portfolio, EMEA.Senior Marketing Lead of a cross-functional and international team for Fiber, Chocolate and Energy Brands, crafting integrated marketing strategy/campaigns to creates brand awareness, marketing impact and drive business growth.Provide audience/market trend and marketing data feedback to identify the competitive insight landscape to #1 Create relevant brand marketing content and storytelling strategy #2 Deploy integrated go-to-market marketing communications campaigns to amplify brand positioning #3 Optimize marketing mix performance.Multiple agency relationship building/management (creative, media, social, PR) to ensure brand equity consistency and achieve budget efficiency/synergies. Partnering leadership and project management through cross-group collaborations global and regional marketing teams, to prioritize and ensure alignment of local market activities with European brand strategy. Marketing experience working with local external partners and internal key teams, creating and leading co-marketing and brand activation campaigns to generate incremental pipeline.PR strategy with go-to-market brand experience 360 campaigns to support key products and innovation.KPIs optimize to reach business results, always on time and on budget.Team management (coaching, development, empowerment but also hands-on support) to deliver highest standards, ownership and autonomy to reach their true potential within the organization).National/ international presentations to marketing, sales and board team.

Brand Marketing & Retail, Global Portfolio, Iberia:Senior Marketing Strategist, leading and building up from scratch, the national corporate marketing and activation program (L'Oréal Professionel Flagships) in Spain. Strategy/planning and execution management, working cross-functionally with key global and regional teams, to define branding fundamentals, ensure consistency and optimize marketing mix.Brand image design and overall marketing strategy management (content marketing, marketing communications integrated programs, incentive and lead programs, co-marketing partnerships, trade marketing programs). PR strategy with media/events/influencers marketing integrated campaingns to drive key brands awareness and positioning growth. Co-lead innovation pipeline integration projects with other SBM, delivering impactful tactical marketing campaigns with local partners to drive penetration and sales growth.National PR Events management for big retail accounts and wholesale channel. Presentations and report outs to the marketing, sales and general board team.

Brand & Retail Marketing, Global Portfolio, Iberia:Brand Marketing Coordinator working cross-functionally with the South Europe marketing team, to develop integrated marketing communications strategies/campaigns that drive engagement and pipeline growth.Agencies outstanding relations building and management (creative/media/social/PR) to increase corporate/brand awareness and positioning within Iberia.Generate content to share across media and customers working cross-functionally with internal teams and external agencies.Identify potential co-partners to develop local national brand activation promotions but also implement with highest standard the SE and Global programs. Team leader for the most important innovation project within the SE Marketing team: shape and execute the overall marketing strategy for two top new brands, product lines and categories (LEGO Baby and LEGOMindstorms Brands), co-working with local key units to ensure launch objectives and retail strategy implementation.Track, analyze and report brand KPI's, campaigns performance, budget control maximize to ensure marketing impact.Marketing presentations and monthly report outs to the Iberian and South Europe board team.

Retail Marketing, Spain:Brand image implementation for own-shops and franchisers with engagement strategy campaign's execution.Flagship's stores merchandising and image POP material supply.Agencies relations.Loyalty program management.Trade marketing tools design and production.

Marketing, Communications & PR, Iberia.Responsible for:Decorating the “Cibeles Catwalk” sponsored by the brand with the key new product.Collaborating with the Public Relations Agency to create brand media and product awareness.Sponsorship management of the “ Tour of Spain” in collaboration with the Telefónica Marketing Team.Product launch marketing tools implementation and control in retail.Marketing POP and Merchandising inventory monitoring.