Ana Paula D. Email and Phone Number
Ana Paula D. personal email
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I am an accomplished, proven marketing leader steeped in influencing consumer behavior for Latin American markets. I have more than 20 years of experience creating conditions to spur sales, launching new offerings, and transforming existing businesses, notably for retail and IT industries. I have worked on creative campaigns and business strategies for iconic brands such as Dell, Intel, Microsoft, Google, BIC, Electrolux and others.I currently am Customer Success Director for Vision Group / Coca-Cola Division. Vision Group provides advanced image recognition and Internet of Things (IOT) solutions that digitize physical retail environments to enable CPG brands and retailers to measure, analyze and optimize how their products and promotions perform in real time. Regarding my background in Brazil, after several years of successful creative and account management roles, I became the country’s first female to lead a multi-national agency, MARCO Marketing, one of the most influential marketing firms in Latin America. I have led development of marketing campaigns, created new business models, and elevated customer experience throughout the region. I am a strong manager who inspires people to bring their best. I have cultivated the Brazilian marketing community as a board member of the promotional marketing association Associação De Marketing Promocional (AMPRO). In this role, I have worked on projects and helped create standards for agencies regarding ethics and pricing. As president of the Trade Marketing Committee, I influenced the outcome of the Brazilian Outsourcing Law by educating legislators on the detrimental results this law could have had on Brazilian marketing firms. I have championed the role of women in marketing and leadership as director of AMPRO’s Women Empowerment Committee and participated in the launch of a women's leadership course along with FGV Fundação Getúlio Vargas University.I am known for always being curious, having a global perspective, a creative thinker, tech-savvy, and thriving in fast-paced environment. Fluent in English, Brazilian Portuguese, and Spanish.
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Customer Success DirectorVision Group Inc Dec 2021 - PresentChantilly, Virginia, Us
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Customer Success ManagerVision Group Inc Apr 2021 - Nov 2021Chantilly, Virginia, UsVision Group provides advanced image recognition and Internet of Things (IOT) solutions that digitize physical retail environments to enable CPG brands and retailers to measure, analyze and optimize how their products and promotions perform in real time. Vision Group’s solutions eliminate the retail execution “blind spot” and take immediate corrective action to drive increased sales, grow market share and elevate customers’ shopping experience. Founded in 2015 and with great presence in the American, European and Asiatic market, Vision Group has been playing as one of the most important player on the technology industry helping global clients.
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Business Development & ConsultantMmk Marketing, The Retail Experience Agency May 2020 - Dec 2021Toronto, Ontario, CaMMK is a data-driven Retail Experience Design agency that helps companies address gaps in their buying process by giving them better insights, strengthening their bond, and inspiring customers to engage the RetailSmart™ methodology by becoming the bridge between online and in-store sales. • Responsible for the US and Latin American Operation, driving business strategy and customer relationships. Opening new geographies and establishing MMK as a reference of Retail trends for all of the Americas. • Focus on promoting relevant projects during and post-COVID pandemic, establishing strategic partnerships for omnichannel projects to promote efficiency and improve the user experience in a time when online sales are increasing exponentially. -
Chief Business DevelopmentVidi Oct 2020 - Apr 2021São Paulo, Sp, BrVIDI is a company that monitors brand execution and customer experience across sales channels with a goal of generating intelligence for business management. -
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Business Development ExecutiveBullet® [Communication & Business Solution Agency] Oct 2019 - Mar 2020São Paulo, BrBULLET US is a Miami-based American agency, which comes from one of the largest and most awarded marketing agencies in Brazil, specializing in Events, Activation in and out of Retail, Merchandising and Digital Marketing; • Responsible for launching the West Coast Operation, expanding the agency coverage within the US. • Participated in the strategy and management of Facebook events in Sao Francisco, CA, the Itau Open event in Miami, FL, and a Social media + launch campaign for Riverside, FL. -
Board MemberAmpro - Associação De Marketing Promocional Jan 2018 - Oct 2019São Paulo, Sp, Br• Invited to act as a counsellor on the board of AMPRO• Planning of actions for the fiscal year, considering analysis of funds and definition of priority for the sector of agencies in the segment of Live Marketing• Follow-up and advice on projects related to the Brazilian government, aiming at regulating the category of Live Marketing• Approval of regulatory guidelines developed by the Regulatory and Ethics Committee on competition rules and agency pricing• Contribute to the relationship interface between AMPRO and ABA – (Associação Brasileira de Anunciantes) Advertisers Association, in order to promote alignment and education of buyers in Live Marketing services -
Women Empowerment Committee DirectorAmpro - Associação De Marketing Promocional Jan 2015 - Dec 2018São Paulo, Sp, Br• Invited to act as director on the board of the committee created in early 2015• Launched of a Women's Leadership course along with FGV Fundação Getúlio Vargas University• Execution of awareness and motivation workshops in the top 30 market agencies of Brazil • Approximation of the committee with ONU Women Program• Dissemination of UN Global Compact programs for agencies of the Live Marketing segment• Presence in panels and speaker at strategic events related to Live Marketing and Retail Marketing to share life story and experience as the first female leader of a multinational company in the segment of Trade Marketing
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Trade Marketing Committee PresidentAmpro - Associação De Marketing Promocional Jan 2015 - Dec 2017São Paulo, Sp, Br• All the leadership of AMPRO committees undergo a demanding selection criteria, since these executives are the ones who represent their respective categories in the highest position.• Led this committee in this category to another level of prominence and autonomy within the association.• Responsible for the execution of several size surveys of the Trade Marketing market, providing high-level information to decision makers.• Worked at the forefront of government bodies influencing the decision to approve the Brazilian Outsourcing Law. Worked to avoid the misunderstanding of this category that could generate serious impacts on the survival of companies in this sector. • Implemented agreements with strategic suppliers, generating greater profitability in the result of the associated agencies.• Today the committee is the largest group, with the largest participation, with the largest number of projects completed in benefit to this category.• Elected for the second term unanimously by the committee group.• Part of the jury, as a specialist in Trade Marketing category, in AMPRO GLOBES AWARDS, for 3 years, and responsible for creating this category in this award.
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Chief Executive OfficerMarco Marketing Brasil Jan 2013 - Jul 2019Miami, Florida, UsMARCO Marketing is a multinational company spanning seven countries in the Americas. Operating for more than 25 years, MARCO is focused on Channel and Retail Marketing, innovating and analyzing millions of transactions in order to enrich the consumer ecosystem by creating new experiences that put decision-makers ahead of changing purchase patterns. • Led Brazilian operation as the first woman in the position, driving business strategy, customer relationships, and managing a large team of 120 salaried and over 2,000 contracted marketing experts. Continuously expanded customer base and segmentation, leveraging processes and tools designed for flawless execution while maintaining consistent growth. Continuously improved internal processes for operational efficiency.• Led successful turnaround of Brazil operations starting from a net loss at the first year to driving +150% increase in revenue and a return to profitability, and sustaining continued growth thereafter.• Ensured creative impact and marketing execution for brands such as Dell, Microsoft, Intel, Toshiba, Samsung, Whirlpool and others. • Created a new, independent business unit focusing on event services and incentive campaigns, growing to 104 projects representing 23% of annual revenues in 2018.• Led Brazilian team on to win important awards such as "Great Place to Work,” "Globes Awards - Best Trade Marketing Operation;" now considered one of the 17 best companies to work for in Latin America according to Grupo Expansión and Price Waterhouse Coopers.• Headed the expansion of the company in Brazil with a vision to multiply results across B2B sales, marketing, HR and account retention.• Strategic executive for the company being responsible for the relationship of the biggest accounts like Microsoft, Intel, Dell, Toshiba, and Lenovo, not only in Brazil but in all over Latin America.• Represented firm as subject matter expert for keynote speeches, media coverage, and with local marketing. -
Commercial DirectorMarco Marketing Brasil Mar 2009 - Dec 2012Miami, Florida, Us• Commercial Director at MARCO Brazil, responsible for business strategy and management, acting in the entire decision-making process within the company. Accountable for sales forecast and financial performance, achieving KPIs and business targets for the Brazilian operation.Leadership and people management, involving and integrating all business areas.Regional management across Latam in a diverse range of large accounts.• Primary responsibility of developing marketing and commercial strategies to increase MARCO’s new client portfolio.• The last result in this position was an annual target in excess of 115% in net revenue• Increased average value contracts by 15% compared to previous years and secured new multi-year agreements that contributed to the company’s budget planning in the long-term.• Created highly targeted campaigns alongside marketing to speak to specific top prospects, resulting in high ROI.• Leader-Coach for the sales team across Latin American region (17 people in 6 markets) in how to best conduct product trials that convert into sales.• Responsible for defining commercial work models, with CRM implementation and definition of sales funnel tracking KPIs all over the region• Responsible for leading the company's commercial strategy, confirming its expertise in the technology market, and at the same time expanding its activities in new markets such as consumer goods, stationery, and the sports market.• Responsible for making the interface with the main clients, such as Dell and Intel Corp, and translating the strategy to the 6 key countries in LA (Brasil, Argentina, Chile, Colombia, Peru & Mexico) guaranteeing the local implementation.• Responsible for bringing MARCO closer to the main players in the market, both competitors and major players in the retail and industry, through the related work in the leadership of the Trade Marketing Committee of AMPRO (Promotional Marketing Association)
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Account ManagerMarco Marketing Brasil Mar 2008 - Feb 2009Miami, Florida, Us
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Marketing ManagerMarco Marketing Brasil Mar 2006 - Feb 2008Miami, Florida, Us
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Account DirectorPower 4 - Promoção E Eventos Apr 2003 - Mar 2006Directed marketing programs for several local and global brands such as Pernod Ricard, Whirlpool, Samsung
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Account DirectorThe Marketing Store Sep 2001 - Mar 2003Chicago, Il, UsDirected marketing programs for several local and global brands such as Pernod Ricard, Electrolux, Fiat, Ambev -
Account ManagerSight Momentum (Mccann Erickson Group) Jul 2000 - Aug 2001Managed marketing programs for several local and global brands such as Unibanco, Nokia, Microsoft
Ana Paula D. Skills
Ana Paula D. Education Details
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Insper Instituto De Ensino E PesquisaManagement & Financial -
Universidade Anhembi MorumbiSocial Communication And Marketing
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Digital House BrasilDigital Marketing Managment Program
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Digital House BrasilDigital Immersion Program
Frequently Asked Questions about Ana Paula D.
What company does Ana Paula D. work for?
Ana Paula D. works for Vision Group Inc
What is Ana Paula D.'s role at the current company?
Ana Paula D.'s current role is Customer Success Director for Coca-Cola North America.
What is Ana Paula D.'s email address?
Ana Paula D.'s email address is ap****@****ail.com
What schools did Ana Paula D. attend?
Ana Paula D. attended Insper Instituto De Ensino E Pesquisa, Universidade Anhembi Morumbi, Digital House Brasil, Digital House Brasil.
What skills is Ana Paula D. known for?
Ana Paula D. has skills like Marketing Strategy, Marketing, Trade Marketing, Marketing Management, Market Planning, Sales Management, Marketing Communications, Market Research, Social Media Marketing, Marketing Comercial, Competitive Analysis, Planejamento De Mercado.
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