Manage all marketing acquisition channels for Enova SMB brands: OnDeck, Headway Capital, and The Business Backer.

Drive the digital strategy of the small business brands: Headway Capital and The Business Backer.

Recruited to drive incremental e-commerce sales by identifying, evaluating, developing and managing digital channel partner relationships with international resellers and marketplaces• Collaborated with internal business partners in cross-functional teams to execute the successful launch of new digital business opportunities with $1M in potential revenue growth• Led the negotiation, development and maintenance of reseller agreements• Created a strategic roadmap and framework to identify business opportunities in new markets with a focus in LATAM and implement an action plan to drive double digit sales growth

• Responsible for all digital strategies in Ford of Spain including National Web Portal management and Social Media Strategies. • Online media advertising, SEO and SEM strategies as well as implementation of Regional Communication plans with dealerships.• Lead role with creative and media agencies.

• Responsible for marketing and communication strategies for Focus, C-MAX and Tourneo Connect which represent 40% of sales volume. • Work on product definition and mix, pricing, sales forecast, media investment and promotions. • Managing implementation plans through sales force training, events and press conferences in order to introduce new products.

• Implement marketing and communication strategies for the entire Commercial Vehicle range in Spain.• Produced product and price definition for all CV models in Spain to meet company’s contribution margin goals.• Analyze Ford market share and benchmark with competitors.

• Conducted strategic planning of monthly and quarterly sales goals.• Implemented a new tool to manage stock for the liquidation of old car models and the launch of new models.• Focused on Customer Satisfaction through data analysis from mystery buyers to ensure quality standards were met. • Development of Commercial Brochures and Electronic Training Programs such as eLearnings and Electronic Sales Guides.

• Full-time Corporate Trainer.• Responsible for client face to face communication. Ensure quality, standards and client expectations are met.• Understanding of company capabilities and service, and effectively communicate all offerings to the customers.• Transfer knowledge by conducting training and managing others.