Ana Paula Medeiros work email
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Ana Paula Medeiros personal email
A passionate brand advocate that develops marketing strategies helping local and global brands to substantially increase market share and share of mind.Expert in the development of integrated marketing campaigns combining traditional and digital mediums achieving awareness, consideration, and revenue for clients like Avon, Unilever, Mondelez, Pepsico, Kimberly and Clark, Nestlé, Bayer, Jack Daniels, InBev, Microsoft, Johnson & Johnson, Peugeot, Volkswagen, and Whirlpool. Passionate about applying consumer insights to strategies and tactics through innovation and creative process. This has led brands to break through the clutter and drive conversion.Excelled as an account planner in collecting and curating relevant research to craft creative briefings. Strong ability applying design thinking techniques to drive innovation on ideation sessions. Experience in account management ensuring schedules, budgets, and client requirements are met.Self-driven, a team player and an effective problem solver with strong creative, analytical and strategical thinking.
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Senior EstrategistExpertise Group Jun 2024 - Present
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Strategy SupervisorArmstrong Partnership Oct 2018 - Jun 2024Toronto, Canada AreaDescription: Full-service agency with extensive experience in B2B for the Financial and Animal Health industries across the globe. Key clients: Mastercard US, Canada and Global, BMO, Merck Animal Health, Mucho Burrito, Post Foods, Phibro Animal Health, Mount Sinai NY.My key responsibilities are mentoring and supporting junior strategists and leading complex projects, including research and insight, writing creative briefs, developing personas, user/consumer journeys, UX and comms plans, facilitating ideation sessions and creating project decks. Together with the head of strategy, I implemented the GTB brief template and trained the account team on creative brief writing. In addition, I inspire and drive the inclusion initiatives along with the diversity committee.Started as Strategist, promoted to Senior Strategist in Sep 2021 and Strategy Supervisor in Aug 2023. -
Strategist ConsultantConsultant Jan 2016 - Sep 2018Description: Strategist consultant providing development of marketing campaign services for small business and partner full-service agencies with clients such as Microsoft, Whirlpool, Unilever, Colgate, Qualicorp (health insurance), Peugeot, and JBS (largest Brazilian meat processor).Running digital campaigns through content marketing, on-site SEO, Social Media (Facebook, Instagram, YouTube, LinkedIn) and Google (AdWords, Display) for small businesses. Helping clients to increase profitability, sales, and awareness through optimization of digital channels.Developing projects such as brand experience, event marketing, consumer, trade, and direct marketing, supported by digital channels for local and global marketing agencies in Brazil. Contributing to the on-time and on-budget delivery of client programs including planning, project management, and execution. -
Manager Of Strategic Planning (Contract)Agencia Gude Jan 2015 - Dec 2015São Paulo Area, BrazilDescription: Local marketing agency specializing in events and brand experiences with clients such as Avon, Bunge, Luxottica, and LG.As strategy manager, led the reorganisation of the team through the hiring of professionals with different experience levels. This resulted in better use of human resources and cost per project. Improved bidding conversion by 15% and the agency was approved as an official supplier to three new clients, Johnson & Johnson, Pernod Ricard, and Whirlpool. -
Account Planning ManagerMarketing House Aug 2013 - Dec 2014São Paulo Area, BrazilDescription: The largest local agency specialized in consumer and trade marketing with clients such as Mondelez, Pepsico, Unilever, Sanofi, and Pernod Ricard.Responsible to track and develop key accounts. Led brand planning directly with clients for Toddy, Toddynho (market leader milk modifier), and Philadelphia. Facilitated the winning of Unilever as an account and introduced digital and design thinking culture to the creative process.
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Social Media SpecialistNew Communities Partnership Jun 2012 - May 201353 Dorset Street, Dublin 1, IrelandDescription: A not-for-profit that supported a network of 175 immigrant groups across Ireland.Increased online presence and engagement by 50% through managing, curating and creating social media content on Twitter, Facebook, YouTube and Blog. Launched an online campaign for a charity program called NewCell exceeding donations goals for the first quarter. -
Senior Account PlanningBanco De Eventos Jan 2011 - May 2012São Paulo, Sp, BrasilDescription: A member of the Holding Club, the company is one of the three largest experience and event marketing agencies in Brazil with clients such as Unilever, Volkswagen, Mondelez, InBev (beverage and brewing leader), Brown-Forman, and Adidas.First hired to develop trade and shopper marketing campaigns, a secondary business for the agency. Delegated to events and brand experience campaigns for Inbev and Volkswagen. Significant achievements were winning a bidding process for Jack Daniels with an integrated campaign and another for Mercedes Benz trucks with an itinerant event. -
Account PlanningThe Group Comunicação/Worldwide Partners Oct 2009 - Dec 2010São Paulo Area, BrazilDescription: Member of Worldwide Partners (WPI) with global experience developing marketing campaigns for clients such as Santander, Volkswagen, MAN Latin America, Carrefour and Telefonica.Worked across various clients and later assigned as an exclusive representative for Santander supporting the launch of campaigns aimed to increase credit cards sales and encourage student account opening. -
Junior Account PlanningCriacitta Marketing Cenografico Feb 2009 - Oct 2009Clients: Alameda Centre (mall), Havaianas (fashion), Magazine Luiza (largest Brazilian retail)Successful client interface and relationship building. Contribute to client strategy and program plan including providing innovative ideas, exploring new opportunities for client success, and continuous improvement. Have successfully contributed to world-class experiential marketing activations. -
Planning Assistant - Junior Account PlanningOut Promo Feb 2007 - Jan 2009Description: Part of Omnicom Group Inc. a leading global marketing and communications company with clients such as Kellogg’s, Procter & Gamble, Kodak, Carrefour and Microsoft.Hired as a Planning Assistant and promoted to Junior Planner responsible for development and sales to clients of marketing plans for non-complex trade and shopper marketing campaigns.
Ana Paula Medeiros Skills
Ana Paula Medeiros Education Details
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Bootcamp In Account Planning -
Marketing/Marketing Management, General -
Advertising And Marketing -
Copywriting -
Promotional Marketing
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Planning
Frequently Asked Questions about Ana Paula Medeiros
What company does Ana Paula Medeiros work for?
Ana Paula Medeiros works for Expertise Group
What is Ana Paula Medeiros's role at the current company?
Ana Paula Medeiros's current role is Brand & Comms Strategist.
What is Ana Paula Medeiros's email address?
Ana Paula Medeiros's email address is an****@****hip.com
What schools did Ana Paula Medeiros attend?
Ana Paula Medeiros attended Miami Ad School / Espm, Centennial College, University Of Toronto, Senac Brasil, Senac Brasil, Senac Brasil.
What are some of Ana Paula Medeiros's interests?
Ana Paula Medeiros has interest in Children, Disaster And Humanitarian Relief.
What skills is Ana Paula Medeiros known for?
Ana Paula Medeiros has skills like Digital Marketing, Integrated Marketing, Social Media Marketing, Direct Marketing, Advertising, Digital Strategy, Strategic Planning, Creative Strategy, Social Media, Marketing, Online Advertising, Creative Briefs.
Who are Ana Paula Medeiros's colleagues?
Ana Paula Medeiros's colleagues are Bruno Correa Maduro, Maurício Alamino, A J K, Gabriel Amorim, Marcos Damasceno, Douglas Ribeiro, Rita Ramos.
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Ana Paula M.
Belo Horizonte, Mg -
Ana Paula Medeiros
(Afro)Futurista I Designer De Futuros I Pesquisadora I HistoriadoraBelo Horizonte, Mg
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