- Definition of KPIs, goals, and scope per team member to ensure alignment and focus on marketing strategies.- Management of internal and external content creation pipeline, including coordination of teams for the production of quality and relevant content.- Management of partner agencies and SEO, ensuring optimization of search performance and achievement of performance goals.- Expansion of international content fronts, developing strategies to reach new markets and global audiences.- Management of digital channels and CRM.- Content scheduling for all channels, ensuring efficient and timely distribution of content.- Management of internal and external events, including planning and team management for event execution and evaluation for engagement and lead generation.- Management of corporate communication, ensuring consistency and alignment of the company's message in all communications.- Review of all company communication fronts to ensure quality, accuracy, and effectiveness.- Management of media campaigns, including monitoring of strategic planning and results analysis for continuous optimization.

- Content management for US, EN and ES. Offices: Colombia, MX, Brazil, Spain and US;- SEO and inbound marketing strategy;- Editorial calendar management;- Diagnosis and action plans for all countries (on demand);- Agencies management;- Use of SemRush, Search Console, Google Trends, Analytics and Moz for decision making; - Acquisition channels management.

- Squads management: BTG+, BTG+ business, Brand, SAC, Acquisition and CRM;- BTG content management for different channels such as blog, YouTube and social media;- Editorial calendar management.

Agency consulting - TagLive- Structure the digital area & team in the agency from scratch;- Structure all social networks for Bin and Software Express from Fiserv;- Digital marketing planning for Fiserv (persona, positioning, channels, media & KPIs definition);- SEO strategy for Bin and Software Express;- Create Brazil and Latin America websites from Fiserv;- Digital campaigns focused on brand awareness and conversion;- Webinar strategy;- Content management for all brands.

- Manage Marketing actions of SimilarWeb in Brazil;- Manage internal and external events;- Marketing campaigns, webinars, win cases;- Localization, collaterals & indexes production;- PR management;- Lead Nurture Plan and cadences;- Marketing Automation/Funnel Analysis;- CRM management;

- Manage internal and external communication (PR);- Create videos to tell compelling Campus Party stories;- Create marketing strategies and digital campaigns;- Social networks management;- KPIs and Reports with Google Analytics and other platforms;- Deliver satisfaction and mood forecasting surveys;- Prepare and control the communication’s budget.

- Marketing & Communication Planning; - Endomarketing campaigns; - Media plans;

- Create Branded Content projects;- Produce content for SEBRAE’s project (e.g Brasil Econômico) and INFO Globo; - People management in IT and Healthcare areas; - KPIs e OKRs;- PR Management;- Manage web, magazine and endomarketing contents.

- Create press releases;- Follow-up;- Global conferences;- Reports (Monthly Report, Coverage Tracker e PR Report); - Interviews management; - Translate opinion pieces and materials from English to Portuguese.

- Reviews; - Tips, tutorials and opinion pieces regarding IT, B2B and B2C business units; - Event coverage (Campus Party and BGS).