Ana Paula Reis Email & Phone Number

São Paulo E Região, Brasil

• Planejamento e definição de estratégias de VM por coleção para rede mmartan/casa moysés com 149 lojas e rede Artex com 84 lojas;• Desenvolvimento de conceitos e exposição de acordo com o posicionamento das marcas, categorias de produtos, tamanho de lojas e diferentes modelos de negócios (Showroom, Retail e Outlet);• Desenvolvimento de planogramas para abastecimento da rede com base no VM desenvolvido, tamanho de loja e posicionamento estratégico;• Acompanhamento do calendário promocional e desenvolvimento de estratégias de exposição para impulsionar as vendas (24 a 30 campanhas anuais por rede);• Gestão da criação de manuais, treinamentos, workshops, vídeos-aula, com o intuito de capacitar equipes de Visual Merchandising, Vendas e Compras; • Suporte na definição de estratégias de novos produtos, junto à área de estilo e área comercial, visando assertividade da apresentação das coleções no PDV;• Análise do desempenho de vendas e crescimento de categorias junto à área comercial e lojas, para definição de estratégias e melhoria dos resultados;• Gestão dos processos para monitoramento de VM nas lojas, garantindo a excelência da execução e resultados de vendas;• Criação de itinerários, agendamento de viagens, e gestão de custos para viagens de visitas às lojas funcionários viajantes;• Suporte na gestão da implementação das novas lojas, com definição de layout, planogramas de produtos, montagem de loja e treinamento presencial e acompanhamento pós reforma (33 novas Artex e 46 novas mmartan);• Interface com escritórios de arquitetura, para desenvolvimento de projetos de novas lojas ou reformas;• Interface com fornecedores de equipamentos, materiais de comunicação visual e escritórios de arquitetura;• Interface com a área de engenharia para implantação de novas lojas, reformas;• Interface com área de expansão para elaboração de estudos de viabilidade de novas lojas;

São Paulo E Região, Brasil

Reported to the Executive Managers and to the Commercial Directors, with a team of 38 direct employees.Responsible for promoting Visual Merchandizing concepts and techniques in 309 stores, implementing projects aligned with the strategic plan.Designed and managed tools and methods to monitor stores, consolidate data, prepare reports and establish action plans with all sectors involved.Managed visual merchandizing and store design projects to add value to POSs, such as advertising and trade marketing materials, new display equipment or formats. Trained in-store teams to support employee retention. Managed operational processes to support the introduction of new product lines, such as home appliances in 55 stores and shoes in 110 stores, among others. Supported the development of display concepts, equipment, layout, visual communication, advertising campaign materials, and trade marketing initiatives, trade fairs, events, workshops and training programs.Coordinated with the Human Resources, Corporate Project Management, Engineering, Distribution Center, Administration and Sales and Regional Management functions to align initiatives and schedules, define teams and other initiatives concerning the work plans for store implementation projects (388 refurbishments/extensions and 68 new stores).Provided consultancies for in-store visual merchandizing and operations to Regional and Store Managers with visits to competitors and to own stores, mapping needs, aligning processes and business dynamics, identifying needs to other corporate sectors.Supported stores and the Marketing, Sales, Visual Merchandizing and Distribution Center functions during advertising campaigns so as to guarantee correct implementation to corporate standards.Supported the Architecture department with AS BUILT store projects.Participated in the development of technical concepts and applications to improve product display and merchandize turnover.

São Paulo E Região, Brasil

Reported to the Section Manager and the Executive Manager, with a team of 148 indirect employees.Responsible for promoting concepts through frequent visits to groups of stores – 70 stores in São Paulo and Paraná.Multiplied practical training programs to Visual Merchandizing operational personnel in stores.Coordinated the mounting of visual display material in new, refurbished and extended stores and during the introduction of new product lines. Monitored store performance indicators and action plans to meet targets.

São Paulo E Região, Brasil

Reported to the Regional Manager.Responsible for promoting concepts, implementing and supervising Visual Merchandizing policies and guidelines in 20 stores in São Paulo city.Supported the mounting of display material in new, refurbished and extended stores, and during the introduction of new product lines. Established practical training programs for collection change-over in stores or for special events (Trade Fairs, Conventions, TV programs recording, among others), and in stores, with a focus on increasing product turnover and profitability.Supported results analyses of sales, turnover and corrective initiatives.Operational activities to implement Store Designer projects in new, refurbished, and extended stores or during change of premises.Supervised the use and adaption of promotional materials in stores.

São Paulo E Região, Brasil

Reported to the Store Manager and the Support Manager.Coordinated sales activities in stores.Sales assistant in the Garment and Home Textiles product lines.Provided information about payment plans.Displayed products according to corporate standard guidelines and instructions for promotions and special offers.Selected as a model ‘outstanding salesperson’ in customer relations and content promotion for other company stores.Adapted the display of store products according to sales strategies and Visual Merchandizing concepts and techniques, and store operation.Supported results analyses of sales, turnover and corrective initiatives.Supported the multiplication of training programs and concepts to store teams. Applied corporate promotional campaign materials.

Business Management

Technologist Degree In Marketing Retail