Oncology franchise leader (products in commercialization and launch phase): Lumakras® (sotorasib), Vectibix® (panitumumab), Xgeva® (denosumab), Neulastim® (pegfilgrastim), Imdelltra (tarlatamab), and bemarituzumab.Management of launch activities, coordinating cross-functional teams to ensure readiness (regulatory environment, access, field team training, supply, pricing, medical education, PSP, etc.) for Lumakras® (2022), Imdelltra (2023 - ongoing), and bemarituzumab (2024 - ongoing).Development of brand plans aligned with the global strategy, addressing local needs and detailing tactical initiatives.Follow-up of the tactical plan implementation, monitoring effectiveness, product performance, and identifying necessary adjustments and mitigation actions.Guarantee alignment with the cross-functional team to execute the tactical plan and achieve brand objectives.Guidance and training of the field team to meet commercial goals.Provide a tool for mapping opportunities based on each market (patient tracking).Management of promotional investments by analyzing priorities and opportunities.Monitoring of execution and communication of diagnostic programs and patient support program to ensure a better user experience (time until test results, kit delivery, call center support, information guide, website, etc.) and measure if benefits and investments are appropriate.Construction of long-term forecasting based on scientific and market assumptions (incidence, prevalence, treatment lines, segments, new indications, new competitors, etc.), ensuring accuracy while periodically highlighting risks and opportunities.Support in the HTA process for incorporations in private and public markets to expand brand access.

Marketing of Kyprolis® (carfilzomib - proteasome inhibitor for multiple myeloma).Responsible for building the brand and forecast plan (reviews and long-term plan); leader in the ominichannel pilot project; onboarding and training the sales force (14 consultants and 2 regional managers); coordination of the product analyst, directing and guiding their activities to build promotional materials, control opex and event demands, in addition to contributing to their development plan.

Responsible for the strategies and execution of the Oncology franchise for the Xgeva® product (denosumabe).

Marketing of Blincyto® (blinatumomab - immunotherapy, BiTE technology in the treatment of ALL). Leadership in the planning and execution of a campaign that won the highest PR award in Latin America in the category "Communication in Social Networks", also being among the 5 finalists in the category "Case of the year".

Marketing of Xgeva® (denosumab – bone disease in solid tumors and multiple myeloma) and Neulastim® (pegfilgrastim - febrile neutropenia).Acting in the development of promotional materials, opex control, support in preparing the brand plan and implementing the strategy, market analysis (results and forecasting), support and coordination of training projects for the sales force, coordination of organization and planning of medical congresses and scientific events, etc.

Responsible for updating and preparing reports, in order to provide indicators and insights based on market data to support products strategy.Support BAI processes, throughout databases update, new information sources monitoring and internal processes improvement.Develop and provide regular BAI reports in Tableau software to rapidly disseminate data from the pharmaceutical industry (PMB, NRC, MDTR) and internal data (sell-in, opex, budget) in order to support decision making and markets monitoring.Support the Business Development team with products forecasting model and prepare the analysis for pipeline.

Business Partner for GM (General Medicines) Business Unit, with focus on RX Brands. Responsible for strategic analysis and dissemination of market information that have the aim of supporting the Product Manager in the decision of making process;Analysis of market behavior and Sanofi products, as well as performance, seeking to identify opportunities and gaps;Support for construction and conduction of quantitative and qualitative market research; Elaboration of weekly and monthly reports to the Marketing, Commercial and Executive departments.

Responsible for accounts payable activities (downloading banks and postings through TOTV's system; cash flow; etc.).

Responsible for the administration of payments and control of expenses in the areas of Institutional Relations, Certifications and Patrimonial Intelligence.General administrative activities such as launches (SAP) and preparation of notes for archiving, support in budget control, contract analysis for billing, etc.

Human Resources Intern – 100hMonitoring of recruitment activities, training, payroll routines, archiving activities, benefits administration, etc.Organizational Communication Intern – 100hEndomarketing, update of displays and boards, control of visits, archiving activities, etc.

Responsible for filing, employees scheduling control through TOTV's system, control of administrative materials, etc.