Ana Paula Feriani Email & Phone Number

Dublin, Ie

Campinas, Sao Paulo, Brazil

Support in Marketing Strategy, assisting in the creation and implementation of marketing plans, collaborating with the team to achieve established goals. Content Production, contributing to the creation of content for various platforms, including social media, blogs, and emails, maintaining brand message consistency. Social Media Management, supporting the management of the company's social networks, creating posts, engaging with followers, and analyzing metrics to identify improvement opportunities. Data Collection and Analysis, collaborating on the analysis of campaign performance metrics, providing insights for optimization and strategic decision-making. Event and Campaign Assistance, providing support in organizing and executing marketing events, as well as online and offline promotional campaigns.

Case study for developing strategies for digital marketing | Competition Market Analysis | Definition of personas | Development and performance monitoring of paid campaigns in Google Ads and Facebook Ads through ROI analysis | Social Network Management | Creation of arts and copywriting for social networks and advertisements | Strategic Management for Active Clients | Branding Management | Creation, review or development of visual identity | Preparation and monitoring of KPIs | Creation and implementation of inbound and outbound strategies | Creating After Sales Strategies | Creating Content Landing Pages | Online and offline media creation and management | Organization of corporate events | Development of gifts | E-book layout and graphic material | Assist in BI strategies.

Creating copy with SEO strategies for landing pages, advertising, social media, and blogs.

Capturing and editing images of products, services, and professionals with advanced photography techniques for the dissemination of products and services and professional profile photography, with the delivery of material in digital and printed formats | Creation of script for audiovisual capture, treatment, and editing of videos in audiovisual language with DSLR.

Campinas E Região

Development of project briefs and survey of customer pains to define Marketing actions and strategies for branding and dissemination of products and services | Persona monitoring through tools like Analytics | Development and implementation of communication and marketing strategies | Development of paid campaigns in Google Ads, Meta Ads for Business and LinkedIn Ads | Market analysis, competition, technology, political and economic scenarios for development or improvements in products and strategies | Creation and management of Marketing projects based on the diagnosis generated with the analysis of the macro and micro environment | Definition of personas | Social Media - development and management of social networks and content | Brand development (logo, visual identity, etc.) | Development of Content Marketing Strategies | Strengthening customer relationship with sales support | Development of materials to leads | Development of content marketing strategies | Content optimization with attention to good SEO practices | ROI analysis and KPIs strategies | Monitoring the development and application of UX research and development of wireframes and workflow with UI Design.

Americana, São Paulo, Brazil

Print and digital media planning and branding through inbound marketing | Development of strategic materials for social media | Creation of advertisements and press releases for print media | Elaboration of E-mail Marketing with negotiations to comply with the RGPD (Lyris Platform) | Creation and review of graphic materials (Adobe) | Preparation of digital clipping | Creation of gifts and support materials | Presentation of analytical reports regarding digital campaigns | Creating Digital Marketing Strategies for Sales Funnels | Translation of English - Portuguese materials (Language Wire) | Development and monitoring of corporate events | Assist in Product Portfolio Management (Cost Matrix, RPG's and CRM) | Web page management (Typo3) with SEO strategies | Advertising agency management and paid campaigns.

Proofreading using Portuguese spelling and grammar rules combined with SEO techniques | Creation of arts and copy for social media | Google Stories | Survey reports potential backlink contacts | Dashboard for monitoring paid campaigns.