Ana Fernandes Email & Phone Number

Toronto, Ontario, Canada

UHN's lead for External Communications, managing Media Relations and Social Media team.

Toronto, Ontario, Canada

• Provide strategic counseling to UHN on how to communicate with internal and external stakeholders• Develop special projects across UHN sites profiling the organization as a leading medical research and healthcare institution• Write stories for UHN News website• Take pictures and shoot videos for internal and external use• Connect with media to share UHN stories

Toronto, Canada Area

• Implemented media, social media, external and internal communications strategies• Interviewed employees and conducted research in order to write articles for SickKids’ website and intranet• Created photography, video and graphic design content for the hospital’s social media channels• Prepared reports and presentations to demonstrate results achieved by the department

São Paulo E Região, Brasil

• Reported on the presidential election of 2014 and on the impeachment process in Brazil between 2015-2016;• Kept contact with sources connected to Brazilian main political and economical players;• Pitched stories for Broadcast Politico, the first real-time news outlet exclusively dedicated to the political news;• Interviewed politics, analysts and political scientists both live and for special reports and articles;• Wrote analytical columns about important shifts in politics and parties behavior;• Edited the work of other reporters according to real-time demands with reliability and precision;• Produced and edited short videos that were the main product for the company’s social media channels.

São Paulo E Região, Brasil

• Planned and implemented media strategies, pitching stories to the media and obtaining important results such as a cover story on the O Globo newspaper, the most important a traditional newspaper in Rio, and a report on Globo TV, the most important channel in Brazil and the second commercial TV conglomerate in the world;• Researched and Prepared Talking Points, Press Releases and all support material for Media Opportunities;• Advised and coached the company’s executives for interviews either in proactive or reactive media requests;• Managed crisis such as lay-offs and delay in operations of a new plant in Rio;• Analysed and compiled data in order to present to GE management the increase in media visibility and the communication’s results achieved with key stakeholders through fairs and other events;• Designed and implemented strategies for GE Social Media channels;• Designed strategies for external communications events such as OTC (Offshore Technology Conference), promoting meetings with industry stakeholders and pitching stories for the specialized media.

São Paulo E Região, Brasil

• Reported on companies such as GE, Alstom, ABB, Thyssenkrupp, Vale, Braskem, Caterpillar, Freudenberg Group, with several front page stories published;• Travelled to Germany to interview the Freudenberg Group CEO, Mohsen Sohi, and visited plants for a special report. At the time the company’s global sales passed US$ 6 billion;• Covered earnings reports and companies’ teleconferences in real-time;• Established contact and relationship with market analysts from Citibank, Credit Suisse, BES, JP Morgan, among others, as well as consultants and specialists on the industry business;• Produced and edited videos for special reports.

• Reported and Edited on a vast coverage of news, from economics to political and cultural stories;• Broadcasted live news and interviews;• Developed ability to improvise and to provide listeners with relevant journalistic content in emergency scenarios such as fire and natural disasters;• Reported live on the Traffic Jam in Sao Paulo city from CBN helicopter.

I was chosen in a selection process that had over 900 candidates for each position available in the program.• Received and prepped interviewees for live shows;• Produced stories for the TV programs;• Gave support to reporters connecting them to the studio in the switcher room;• Gave support to the anchors in the switcher room;• Produced and reported stories of my own.

• Wrote stories on Women's modern challenges, life style and beauty tips;• Translated stories from Cosmopolitan editions worldwide in English and Spanish.

Post-Graduate Certificate, Corporate Communications And Public Relations, Graduated With Honours, Gpa 4.175

Post-Graduate, In Economics

Bachelor’S Degree Program In Social Communication, Major In Journalism