Ana Fernandes Email & Phone Number

Toronto, Ontario, Canada

UHN's lead for External Communications, managing Media Relations and Social Media team.

Toronto, Ontario, Canada

• Provide strategic counseling to UHN on how to communicate with internal and external stakeholders
• Develop special projects across UHN sites profiling the organization as a leading medical research and healthcare institution
• Write stories for UHN News website
• Take pictures and shoot videos for internal and external use
• Connect with media to share UHN stories

Toronto, Canada Area

• Implemented media, social media, external and internal communications strategies
• Interviewed employees and conducted research in order to write articles for SickKids’ website and intranet
• Created photography, video and graphic design content for the hospital’s social media channels
• Prepared reports and presentations to demonstrate results achieved by the department

São Paulo E Região, Brasil

• Reported on the presidential election of 2014 and on the impeachment process in Brazil between 2015-2016;
• Kept contact with sources connected to Brazilian main political and economical players;
• Pitched stories for Broadcast Politico, the first real-time news outlet exclusively dedicated to the political news;
• Interviewed politics, analysts and political scientists both live and for special reports and articles;
• Wrote analytical columns about important shifts in politics and parties behavior;
• Edited the work of other reporters according to real-time demands with reliability and precision;

São Paulo E Região, Brasil

• Planned and implemented media strategies, pitching stories to the media and obtaining important results such as a cover story on the O Globo newspaper, the most important a traditional newspaper in Rio, and a report on.
• Researched and Prepared Talking Points, Press Releases and all support material for Media Opportunities;
• Advised and coached the company’s executives for interviews either in proactive or reactive media requests;
• Managed crisis such as lay-offs and delay in operations of a new plant in Rio;
• Analysed and compiled data in order to present to GE management the increase in media visibility and the communication’s results achieved with key stakeholders through fairs and other events;
• Designed and implemented strategies for GE Social Media channels;

São Paulo E Região, Brasil

• Reported on companies such as GE, Alstom, ABB, Thyssenkrupp, Vale, Braskem, Caterpillar, Freudenberg Group, with several front page stories published;
• Travelled to Germany to interview the Freudenberg Group CEO, Mohsen Sohi, and visited plants for a special report. At the time the company’s global sales passed US$ 6 billion;
• Covered earnings reports and companies’ teleconferences in real-time;
• Established contact and relationship with market analysts from Citibank, Credit Suisse, BES, JP Morgan, among others, as well as consultants and specialists on the industry business;
• Produced and edited videos for special reports.

• Reported and Edited on a vast coverage of news, from economics to political and cultural stories;
• Broadcasted live news and interviews;
• Developed ability to improvise and to provide listeners with relevant journalistic content in emergency scenarios such as fire and natural disasters;
• Reported live on the Traffic Jam in Sao Paulo city from CBN helicopter.

• I was chosen in a selection process that had over 900 candidates for each position available in the program.
• Received and prepped interviewees for live shows;
• Produced stories for the TV programs;
• Gave support to reporters connecting them to the studio in the switcher room;
• Gave support to the anchors in the switcher room;
• Produced and reported stories of my own.

• Wrote stories on Women's modern challenges, life style and beauty tips;
• Translated stories from Cosmopolitan editions worldwide in English and Spanish.

Post-Graduate Certificate, Corporate Communications And Public Relations, Graduated With Honours, Gpa 4.175

Post-Graduate, In Economics

Bachelor’S Degree Program In Social Communication, Major In Journalism