Ana Pilar Rodriguez, Mhsa Email & Phone Number

San Juan, Pr, Puerto Rico

San Juan, Puerto Rico

Puerto Rico

• Analyzed category and consumer insights and created a marketing implementation schedule for LATAM markets
• Created training manual for Rimmel and NYC, as well as trained brand managers for 12 LatAm countries.

Puerto Rico

• Coordinated brand expansion into 73 of 120 Me Salves stores, accounting for $840k in POS sales
• Managed and forecasted $3M brands, or approximately 26 % of local portfolio
• Orchestrated a Walgreens exclusive promotion that increased sales by 32 percent in 2 months
• Updated PSA planograms and managed bi-yearly modular resets at 248 retail stores

New York, NY

• Identified expansion opportunities and signed on 3 new national distributors.
• Created and implement annual sales and marketing strategy, including initiative programs and special events with partners.
• Collaborated with R&D to develop new skincare products and re-evaluate existing formulations for consumer preference.

Las Vegas, Nevada Area

• Modified the traditional customer targeting to included income and purchasing power behaviors, that ultimately increased tour traffic in the first month alone.
• Created and implemented an efficiency report, which set benchmarks for the call center agents and increased deals per minute.
• Generated historical revenue and weekly sales reports by sales sites, which increased traffic for higher revenue-generating days.

Master Of Arts, International Economics And Finance

Activities and Societies: NSHMBA, ALPFA Relevant Courses: Marketing Strategy, Brand Management, Market Research, Financial Modeling I & II

International Business

Relevant Courses: Social Marketing, Key Account and Sales Management, Marketing for Service Industry

Bachelor Of Arts, Business Administration; Finance And Accounting