Strategic digital marketing executive with over 10 years of experience in implementing positioning and go-to-market strategies, resulting in sustainable market share growth and profitability. An expert in transforming complex challenges into profitable, innovative, and scalable business opportunities. Specializes in leading digital projects such as e-commerce/marketplace platforms, e-learning training, community management, and internal marketing.Bringing 15 years of excellence and outstanding results in managing business units, global key accounts, and product lines across various B2B industries, from chemicals and petrochemicals to agriculture and mining. Built a successful career in renowned multinational companies like BASF, including 4 years working in Germany, demonstrating excellent communication and interpersonal skills, with the ability to effectively collaborate with stakeholders at all levels of the organization, regardless of their background and culture.Proactive, customer-oriented, and results-driven, implemented Business Intelligence area and developed customized solutions such as RoadMaps, BSCs, OKRs, and KPIs to guide key activities. Strong ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.An economist with 4 years of experience in the financial market, working for banks like Lloyds Bank and Banespa, specialized in Finance, Project Management, MBA in Sales and Marketing, and an Innovation & Creativity Specialist from MIT - LifeLong Kindergarten. Also a consultant, speaker, and professor at ESPM. Co-founder of DUIT, a consulting firm specialized in innovation and creativity training programs.Fluent in English, German, and Spanish.Key-words related to my experiences: Presentation skills, communication skills, P&L management, Return on Investment, advertising, brand building, brand awareness, creative marketing, independent thinking, creativity and Innovation, research skills, market research, business intelligence, strategic communication, marketing mix modeling, general management, customer interaction, customer acquisition, interpersonal skills, marketing budget management, marketing campaigns, marketing analytics, market research, digital content, budgeting, strategic insights, lean, regional market strategy, global marketing