Ana Paula Martins, Mba Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Gerenciar vendas e marketing de correias transportadoras no território nacional.

São Paulo Area, Brazil

Speaker, Mediator and Consultant for corporate innovation programs

Alvaro Alvin Branch

Marketing Strategies for B2B BusinessesInnovative Business Models - how to implement disruptive ideas

Brazil

São Paulo, Brazil

Creating new markets and revenue streams through innovative digital business models.Responsible for creating and developing: a) ODL business unit offering professional training programs, and b) a marketplace for the mining, agro and automotive industries (B2B and B2B2C) Adapt marketing activities to the digital mainstream and requirements

São Paulo Area, Brazil

Provide consulting services for companies that are seeking adherence of Marketing Strategy, Innovation in Business Development, Management of Product and Customer Portfolio and Profitability Increase.

Jundiaí - SP

• Constructed, Implemented and Monitored the company's Strategic Marketing Plan; Developed a customized Balanced Scorecard and a Road Map to verify strategic activities and its KPI's. Created a customized CRM Model and.
• Elaborated a conveyor belt market sizing methodology. Created and executed an extensive market research and introduced a strong competitive intelligence program. Responsible for corporate communication and media.
• Developed a distribution channel strategy for medium size customers in Brazil and a market penetration strategy to Chile and Peru to expand sales in South America. Drafted a market survey plan for new business in other.
• Implemented a sales planning process (monthly rolling forecast, Annual Budget and 5 Years Operational Plan). Elaborated pricing policies by channels and key segments. Created and monitored sales and profit reports.
• Executed a Brand revitalization with all promotional and institutional material (brochures, corporate video, presentations, financial road show, graphics, reports, technical manuals; and defined new positioning in.

São Paulo Area, Brazil

• Responsible for a yearly turnover surpassing R$ 200M, managed technical sales team of 7 people from 3 SBU's (Strategic Business Unit): Petrochemical, Innorganics and Intermediates; supplying industries like coatings.
• Elaborated and executed annual operational planning (budget); Defined Market Service Level Strategy to increase value perception, leads, sales, customer retention and improved margins and EBIT.
• Implemented a new channel strategy, considering customer portfolio restructuring, reduction of administration complexity and defined new policy for resellers / distributors.
• Elaborated a Product Development Strategy in the Sugar Cane industry, supported by a value creation and negotiation strategies (including subsidies, trade-offs and additional logistic services), which enabled the first.

Ludwigshafen, Germany

• Conducted assessments to improve OTC (Order-to-Cash) processes 5 SBU's in Europe. Identified improvement opportunities combined with the introduction of best practices and elimination of double work and enabling.
• Led the global “To-be” Design/”Blue Print” related to the Pricing Process within the company, developed KPI’s assuring process governance, as well as a closer alignment with compliance rules

Ludwigshafen, Germany

• Managed a global supply contract of superabsorbent polymer of €120 M/year, considering sales improvement opportunities, renegotiation of the global supply contract with Asian counterparts, and new price strategy to.

São Paulo Area, Brazil

• Managed marketing and sales of two SBU's (Strategic Business Units) leading a cross-functional team of 7 people from controlling, marketing, logistics and laboratory.
• Elaborated a market penetration strategy and implemented the concept of Key Account Management for target customers in the superabsorbent business in South America. Defined a value strategy for lab services, presenting.
• Managed customer portfolio, focusing on big accounts and distribution network, reduced complexity and logistic structure and respective operative costs, to drive sales from 2K tons to 12K tons within a period of 3 years

São Paulo Area, Brazil

• Led successfully a cross-functional team of ca. 60 people to implement a pilot project of Sales and Operations Planning (S&OP) of BASF S.A., including the re-design of the envolved processes and structures. Served as.
• Provided direct support to the new business development management, in project feasibility studies, elaborating analysis and statements regarding operational plans, sales control, follow-up of costs, expenses and.

Innovation And Creativity, Business Administration And Management, General

Mba, Marketing & Sales

Postgraduate Degree, International Business And Negotiation Strategy

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Especialization, Project Management

Post-Graduation, Business Economy

Graduation, Economics