Alexa Napolitan Email & Phone Number

West Springfield, Massachusetts

• Oversee day-to-day marketing operations, including both digital and traditional advertising
• Support the Balise brand and customer expectations to proactively provide creative solutions for marketing the organization and contributing to a successful customer experience
• Collaborate with marketing team to brainstorm new and creative brand strategies and ways to enhance customer experience across all points of contact
• Work closely with vendors/partners to define, refine, and execute our advertising strategies while constantly striving to achieve goals more efficiently
• Oversee execution of sponsorship agreements. Serve as contact for sponsorship and events.
• Manage, promote, and attend in-store and community events.

West Springfield, MA

• Key duties include coordinating strategies of Traditional and Digital Marketing teams together to create a cohesive marketing strategy for the entirety of Balise Motor Sales dealerships and other entities.
• Overseeing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategy of 20+ locations. Daily account analyzing of key performance indicators
• Manage video advertising (pre-roll) strategy for each dealership.

West Springfield, MA

• Produce multi-purpose, keyword rich news/culture/entertainment content for a range of mediums—web, blog, newsletter and social media—for all Balise dealership locations
• Create and organize the editorial production calendar from start to finish including concept mapping, research, fact-checking, key wording, editing and final publishing to mediums
• Communicate closely with General Managers to stay informed on happenings within the dealerships to promote events, new models, announcements, awards, etc. through written mediums
• Assist in planning, organizing, and executing traffic building and merchandising events in dealerships as well as Balise sponsored events
• Update and manage written website content for over 20 locations
• Optimize web content for Search Engine Optimization all websites with the use of Google Analytics through optimizing content, generating metatags, maintaining metadata and performing strategic link building.

Manchester, NH

• Develop, write, and publish stories to official college website and blog
• Contribute content to alumni magazine, Portraits
• Published contributing writer in alumni magazine, Portraits
• Attended weekly staff meetings, editorial meetings, advisory board meetings, photoshoots
• Hired for free-lance position at conclusion of internship

East Longmeadow, MA

Bachelor'S Degree, Communication

Activities and Societies: Women's Club Ice Hockey, Academic Resource Center, Athletics and Promotions, Communications and Marketing.

High School

Activities and Societies: Varsity Ice Hockey, Varsity Soccer, Varsity Softball

High School