Alexa Napolitan Email & Phone Number

West Springfield, Massachusetts

•Oversee day-to-day marketing operations, including both digital and traditional advertising•Support the Balise brand and customer expectations to proactively provide creative solutions for marketing the organization and contributing to a successful customer experience•Collaborate with marketing team to brainstorm new and creative brand strategies and ways to enhance customer experience across all points of contact•Work closely with vendors/partners to define, refine, and execute our advertising strategies while constantly striving to achieve goals more efficiently•Oversee execution of sponsorship agreements. Serve as contact for sponsorship and events. •Manage, promote, and attend in-store and community events.

West Springfield, Ma

Key duties include coordinating strategies of Traditional and Digital Marketing teams together to create a cohesive marketing strategy for the entirety of Balise Motor Sales dealerships and other entities. •Overseeing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategy of 20+ locations. Daily account analyzing of key performance indicators•Manage video advertising (pre-roll) strategy for each dealership.

West Springfield, Ma

•Produce multi-purpose, keyword rich news/culture/entertainment content for a range of mediums—web, blog, newsletter and social media—for all Balise dealership locations•Create and organize the editorial production calendar from start to finish including concept mapping, research, fact-checking, key wording, editing and final publishing to mediums•Communicate closely with General Managers to stay informed on happenings within the dealerships to promote events, new models, announcements, awards, etc. through written mediums•Assist in planning, organizing, and executing traffic building and merchandising events in dealerships as well as Balise sponsored events•Update and manage written website content for over 20 locations•Optimize web content for Search Engine Optimization all websites with the use of Google Analytics through optimizing content, generating metatags, maintaining metadata and performing strategic link building. •Work closely with website vendor to best optimize our pages for SEO rankings.•Assist in production of monthly customer newsletters through the addition of engaging content, SEO metadata tags and subject lines•Produce monthly electronic internal newsletter for Balise associates •Work closely with Social Media Specialist to create and post engaging content, video, images to Facebook, YouTube, Twitter, Instagram, Snapchat, Google+ and other social forums

Manchester, Nh

•Develop, write, and publish stories to official college website and blog•Contribute content to alumni magazine, Portraits •Published contributing writer in alumni magazine, Portraits •Attended weekly staff meetings, editorial meetings, advisory board meetings, photoshoots •Hired for free-lance position at conclusion of internship

East Longmeadow, Ma

Bachelor'S Degree, Communication

Activities and Societies: Women's Club Ice Hockey, Academic Resource Center, Athletics and Promotions, Communications and Marketing.

High School

Activities and Societies: Varsity Ice Hockey, Varsity Soccer, Varsity Softball

High School