Ana Salgado Email & Phone Number

Spain

Berlin, Germany

Europe's leading platform for fashion & lifestyle, 6 billion revenue, 14k employees from 130 nations. The corporate development team at Zalando is the central team within Zalando Group to evaluate, prepare and execute high impact organic and inorganic moves in line with our Group Strategy. Leading high visibility projects within the Corporate Development Team, shaping Zalando’s priorities and addressing key business questions in the constantly moving environment of fashion tech.Identify and evaluate strategic opportunities by conducting industry deep dives, market analysis, competitor analysis and research on technology use cases and trends. Screen internal business opportunities for long-term financial feasibility and growth potential. Lead cross functional teams in business opportunity development to support cross-company strategy efforts. Co-author in writing the Zalando Group Strategy 2023 and over 10 other business opportunity papers. Drove analysis (financial, valuation, market assessment, expert interviews) and financial models to guide and advise board in Zalando’s top business decisions. Manage deal/partnership process including sourcing prospects, establishing relationships, conducting in-depth financial/technical/strategic analysis, running pilot and partnership negotiations. Supported in driving strategic reasoning behind acquisition of Highsnobiety, minority investment in Infinite Fiber Company, and established partnership for 2 new financial products. Influence senior executive leadership to support new opportunities that drive long-term growth strategy. Conduct strategy workshops for market expansion and Steerco meetings for key business initiative projects.

Mexico City Area, Mexico

• Head of Home Entertainment Retail, responsible for 17% of Amazon Mexico’s total Electronics revenue, and led a cross functional team comprised of brand management, finance, marketing and marketplace• Improved category profitability by ~1200 bps YoY, making it CP positive for the first time in Amazon Mexico history, by (1) redesigning the product portfolio with hybrid sourcing and (2) renegotiating vendor terms to an increase of 10%• Surpassed revenue goals by +25% during 2019 by (1) introducing a new innovative marketing strategy for peak seasons and (2) adding “refurbished by Amazon” products• Founded and chaired (as president) Amazon Mexico’s “Women@Amazon” chapter, an affinity club focused on attracting, developing and retaining women in both tech and non-tech roles

Mexico City Area, Mexico

• Led transformations of key electronic brands, with a focus on Instock Management projects and roles• Headed turnaround of key brands in Home Entertainment and PC categories, including biggest contributing brand (10% of total income); doubled PC brand’s YoY sales from USD150K to USD320K by increasing product selection and introducing more targeted marketing campaigns• Created mechanisms to decrease out of stock inventory metrics for PC brands and MI categories from an average of 30% to 8% by (1) designing a bidding system to optimize sourcing for low margin/high volume PC products and (2) lifecycle management of products to reduce unhealthy inventory• Became subject matter expert for healthy inventory levels at Amazon and created model to determine best suggested forecast levels, with possibility of adding input from suppliers (considered glance views, conversion rate, and ASP)• Led “Optimized Sourcing Project” in Mexico, a key project for free cash flow optimization: retrieved and analyzed data using SQL, created deck for across company follow ups and implementation

Mexico City Area, Mexico

Account management and maintenance from front to end of top brand (10% of total income) covering. SChM, Digital Marketing, Business Relationship and negotiations, Inventory health analysis and maintenance, forecasting and demand planning. Development and implementation of strategic brand marketing campaigns

Mexico & Usa

Glass manufacturing CompanyMerger integration on a carve-out entity. Pre-day 1 activities: supported PM functions and Transitional Service Agreements. Post day 1 functions: Synergy identification and recovery. Complexity reduction analysis, determined opportunity of up to $10M USD. Change management and NPD Pharmaceutical companyCommercial due diligence on a target pharmaceutical & biosimilar Mexican company. Offered guide to determine to invest or not in target company.Automotive, Bottling, Industrial & Banking ConglomerateDefined corporate strategy. Assessed company´s portfolio, defining BUs to be divested and BUs to be driven to full potential.

Mexico & Caribbean

Development of re-engineering projects focused on improving the financial results of our customers through the establishment of a work methodology, improvements on their processes and reduction of expenses.Mortgage, Telecommunications and Food Industry experience.Food Distribution Company Puerto RicoSales budget creation & logistics optimization. Developed cross-selling scheme and new market penetration approaches.Telecommunications Company Puerto RicoLed a sales intiative using cross-selling and up-selling strategies in corporate clients. Increased average revenue by 4% representing $.33 M additional income.Mortgage CompanyRedefined business strategy through financial modelling and forecasting. Designed and established KPIs

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: July 2020 Class Representative

Bachelor Of Science (B.S.), Chemical Engineering

B.S. In Chemical Engineering, Biotechnology, Chemistry & Business

Business Management Certificate, Business Administration And Management, General