Campaign Strategy & Management: Plan and manage execution of upper funnel marketing programs which drive meetings and opportunities for Group and Enterprise Segment sales teams. Responsible for campaign strategy and operations (including standard operating procedure governance), ensuring alignment and peak performance of integrated campaigns, inbound channels, email marketing (Salesforce), industry events which target healthcare organizations with 6-300+ MDs. Manage day-to-day operations of two associates.• Budget/Forecast Management: Responsible for management of team budget expense of $1MM.

IFP Retention/Customer Management Marketing focusing on customer engagement, renewals, compliance, and COVID-19 campaigns2020 CEO Standout Award winner for Social Determinants of Health Program - 1 out of 9 winners for this project in a company of over 72,000 employees 2020 Q3 Quarterly Standout Winner for IFP Social Determinants of Health Pilot Program representing marketing to engage and help IFP customers, identified with social determinants of health issues, through a community support program

JPMorgan Chase, Wilmington, DE Project Management: Drove end-to-end execution of marketing campaigns in Marketing Services. Developed effective campaign plans/timelines and executed them while ensuring the objectives conform to line of business/overall standards, operating plans/timelines while ensuring objectives conform to the line of business/overall standards, operations objectives, user requirements, and client’s needs. Monitor campaign progress and provide status updates to stakeholders, evaluating progress and quality, managing risk and issue resolution and taking correction action as necessary. Organize and direct the activities of cross-functional campaign teams to ensure quality and timeliness of campaign completion. Working with marketing managers and campaign operations teams in USA and India to ensure capabilities are in place to deliver and launch campaigns in campaign execution software (Aprimo/Instream). Update standard marketing operations procedures to improve process efficiencies.Bank Of America, Pennington, NJ Project Management: Drove all direct mail and e-mail programs in executing Merrill Edge Advisory Center new client and advisory migrated client communications for on-boarding and engagement, including program strategy, targeting/list development, creative development, reporting, and production for direct mail and e-mail efforts. Managed current collateral inventories and re-orders. Executed activation briefs by managing creative development of new pieces, including presentation of creative concepts; Coordinated campaign execution between agency, LOB, data, Segment Marketing partner; Garnered governance/MRC Approvals. Recommended approaches to versioning reductions, production, and cost efficiencies. Managed and fostered internal and external agency and vendor relationships.

Develop and execute marketing campaigns for Post-Movers and Velocity acquisition programs and strategize and manage first 120 days of OnBoarding communications to new customers to increase engagement and retention. •Test & Learn Acquisition: Increase acquisition in post-movers and velocity programs. Test various direct mail creative formats and offers to improve response rate and order rate. Increase Open Rates, CTRs, and CTORs on OnBoarding email communications by working with Digitas and Time Inc to test email creative. Testing and rolling-out trigger based upsell marketing campaigns to explore early engagement opportunities. •OnBoarding: Revamp current OnBoarding program by increasing direct mail and email communication touchpoints to reduce future churn. Partner with Digitas and Responsys to implement a successful OnBoarding program by identifying and implementing Quick Wins in messaging and design optimization as well as Long Term Strategies in optimal sequencing and timing of communications. •Program Management: Work with production and fulfillment vendors, Digitas, Time Inc., Allant, and consultants, to manage programs, deadlines, and reporting as well as make strategic directional changes based on test and learn results.•Cost Reduction: Worked closely with Procurement team to identify opportunities to simultaneously increase diversity spend and reduce cost of production and fulfillment for the Direct Marketing team. 8 suppliers were solicited for RFPs, 4 incumbents and 4 with prior Comcast print experience. 6 participated in Sealed Bid consolidation of 4 printers to 1 diversity supplier. Post identification of vendor with strongest combination of RFP response and Sealed Bid cost savings resulted in $800K or 18% with an estimated annual spend of $3.7 million. Diversity spend with vendor will increase by 76%.

Develop strategy and execute marketing campaigns based on 2011 marketing plans to increase energy savings solutions services for utility companies.• Acquisition: Increase enrollment into energy savings programs for Maryland, Ohio, and Pennsylvania based utilities companies. Target programs through CRM solutions. Y/Y increase in enrollment through direct mail, telemarketing, e-mail marketing, and other internet marketing. Marketing campaigns created and implemented based on allocated budget.• Copywriter: Write control and test copy for direct mail and email marketing. Write scripts for telemarketing campaigns.

Teach South Asian children ages 6 months to 15 years music, movement, rhythm, language, and Indian history classes while giving social, emotional, and educational stimulation. Created national Franchise Roll Out Plan for privately funded startup. Planned, developed, and implemented marketing strategies for acquisition and retention programs. Researched and created market entry strategy after extensive focus group and primary research into children’s learning programs. • Acquisition & Retention: Develop marketing plans to increase enrollment in South Asian Music & Movement Classes for this start up. Create and implement direct marketing plans through direct mail, email, and viral marketing to increase and retain enrollees. Y/Y RR increased from 1.2% to 3.1%. 60% membership renewals per semester.• Forecasting & Analysis: Manage P&L and forecasting as well as consistently conduct research to keep abreast of market trends and competitive products and services to create new product launch plans. • Creatives: Designed and tested direct mail and email creatives to finalize creative used as the control piece.

Created, managed, and executed online and offline direct marketing strategies based on client needs and requests while leading team of account managers. • Small Business and Healthcare Program Management: Developed and implemented marketing strategy for Aetna Small Group Health Insurance products via Direct Mail, Outbound, and Inbound Telemarketing channels.• Online to Offline Marketing: Acquisition of home delivery subscriptions, Electronic Edition, and Times Points programs for New York Times, through Online and Telemarketing channels with budget of $4MM. P&L ownership. • Online Marketing: Acquisition of health and fitness magazines and DVDs for Rodale through email, display, and search channels.• Client and Vendor Management: Managed client relationships with Aetna, New York Times, and Rodale as well formally evaluated vendors through RFP process. Led and managed team of program implementation and operations managers.

Planned, developed, and implemented marketing strategies for acquisition and retention programs of New York Times newspaper through Telemarketing channel with a budget of $20MM. Ensured optimal offer mix and increased retention through targeting and segment management. • Program Management: Managed B2C and B2B Telemarketing programs. Through RFP process selected, tested, and rolled out vendor strategy. Negotiated pricing. Created campaign plans and QA guidelines. • Agency and Vendor Management: Managed advertising agency, Digitas, to develop scripts and perform analysis on campaigns. Managed outside vendors and escalated customer complaints through Inbound Telemarketing channel. Monitored calls to ensure agents are representing offers/brands accurately.• CRM: Executed and managed Siebel Call Center Software pilot and full deployment of Siebel by utilizing Siebel Marketing Tool to configure programs and campaigns. Managed cross-functional team of IT department, telemarketing vendors, and campaign management teams. Evaluated cost-benefit of initiatives.• Acquisition & Retention: Researched and analyzed 15 call centers to find most productive call center facility. • Implemented multiple offer strategy to improve retention of subscribers. Improved subscription retention by increasing credit card penetration by 29%. • QA: Created and enforced official monitoring policy at incumbent call centers to improve quality of calls. Improved quality of calls by 35% through enforcement of 100% Digital Verification and daily, weekly, and monthly reporting analysis.

Increased and exceeded acquisition goals by 10% in E-business products which enabled customers to view and pay their credit card statements online. • Program Management: Created and managed cross-functional team to brainstorm, define initiatives and target opportunities. Managed execution of email campaigns. Conducted post-deployment response analysis through relationships with E-mail, Decision Management, and Finance teams.• Agency Management: Worked with advertising agency, Wunderman, to develop e-mail creatives. Tested and rolled out most responsive positioning and incentives based on allocated budget of $2.5MM.

Defined and executed strategy for Small Business extended payment product with P&L ownership of product portfolio. Increased Y/Y profit by 15% in 2002. Led team to drive enrollment growth 17% above forecast through solicitation in marketing channels • Direct Mail: Managed 4 marketing campaigns with 4 million pieces of mail per year. Changed marketing strategy and product offers based on market research and creative offer test analysis.• Outbound & Inbound Telemarketing: Created scripts, training, and incentive plans to increase sales. Implemented reengineering saves of $200,000 by launching program oversees, and decreasing production labor cost. Launched inbound customer service campaigns and cross sold products. • Statement Inserts: Tested multiple creatives with Ogilvy and Mather, to develop copy variations. • Online: Managed and executed process for online marketing. Creative management of Digitas. Marketing Manager, Lending Acquisition Managed acquisition marketing campaigns for credit card products. Promoted from Assistant Marketing Manager within 6 months.• Program Management: Developed and delivered creative strategy via Direct Mail and Telemarketing channels to drive channel profitability with a $3MM budget. • Direct Mail: Managed solicitation of approximately 3 million pieces of mail per year. Managed list processing, credit screening, and customer selection process. Evaluated risk behavior models. • Telemarketing: Managed Convergys, including scripting and training of telemarketing agents. • Upsells: Developed new processes and leveraged best practices, including triggers and counter-offers to improve sales. Financial Analyst, Financial Planning & Analysis, Corporate Services Developed and supported the Corporate Services annual financial plan with a net income of $132MM.

Developed and presented marketing strategy for Carter products, analyzing competitive landscape, determining category drivers, and capturing opportunity to compete more strongly in product categories• Analysis: Performed variance analysis of production, media, promotional, and market research expenses. Drove growth through packaging innovation to address consumer need gap not met in market Recommended short term tactics to drive immediate sales for Trojan condoms, Arrid deodorant and First Response pregnancy test businesses and long term strategies to strengthen each brand’s equity.