Ana Rita Couceiro Email & Phone Number

Lisbon, Pt

Lisboa, Portugal

Marketing Manager | Derma- Sell-in & Sell-out analysis;- Market and competitors analysis based on market panel data (IQVIA);- Responsible for portfolio management, new product launches, pricing strategy, sell-out campaigns, promo on-pack, POS activation & BTL activities in pharmacies, modern trade and e-retailers.- Responsible for the development & execution of the marketing plan (Consumer, Medical, Training, PR, Trade & Digital marketing);- Lead the development & approval process of local artworks made in accordance with regulatory guidelines;- Finance responsabilities: Forecast, P&L monitoring, cost efficiency analysis, budget development and monitoring;- Responsible for presenting brand results, priorities and plans to the international team;- Mentoring and leadership responsabilities: managing and developing a team of 4 people.

Lisboa, Portugal

Brand & Shopper and Customer Marketing Management | Healthcare- Sell-in & Sell-out analysis;- Market and competitors analysis based on market panel data (IQVIA and Nielsen);- Responsible for portfolio management, new product launches, pricing strategy, sell-out campaigns, promo on-pack, POS activation & BTL activities in pharmacies, modern trade and e-retailers.- Responsible for the development & execution of the marketing plan (Consumer, Medical, Training, PR, Trade & Digital marketing);- Lead the development & approval process of local artworks made in accordance with regulatory guidelines;- Finance responsabilities: Forecast, P&L monitoring, cost efficiency analysis, budget development and monitoring;- Responsible for presenting brand results, priorities and plans to the international and commercial team.

Lisboa, Portugal

Shopper & Customer Marketing Manager | Derma- Sell-in & Sell-out analysis;- Market and competitors analysis based on market panel data (IQVIA);- Lead the development & approval process of local artworks (standard product & promotional packs) made in accordance with regulatory guidelines;- Contribute to the development & execution of the marketing plan (consumer, medical & digital marketing);- Responsible for portfolio management (assortment review, planograms recommendation), new product launches, pricing strategy, sell-out campaigns, promo on-pack, POS activation & BTL activities in pharmacies, modern trade and e-retailers;- Responsible for Prestige Advisors team: Goal setting and its follow up; Sell-out campaigns and specific activations definition; Training and team motivation;- Responsible for presenting brand results, priorities and plans to the commercial team;- Finance responsabilities: P&L monitoring, budget control, cost efficiency analysis, invoicing control.

Lisboa, Portugal

Brand Management - D’AVEIA - Responsible for the development & execution of the marketing plan;- Contribute to P&L management, budget forecast and to the management of budget follow up;- Market and competitor analysis;- Sell in & Sell Out analysis;- Coordinate new product launches and conduct products’ performance analysis;- Responsible for market media plan definition and ensure its setting up in accordance with budget guidelines and brands’ image; - Support the reporting activity and figures analysis;- Benchmark of the competition: track competition and identify the best practices from the business.Trade Marketing - D'AVEIA- Responsible for the development of trade marketing strategy;- Development and performance analysis of POS materials.Digital Marketing, CRM & Communication - D’AVEIA - Development and execution of brand’s digital strategy - SEO, SEM, Google Display, Google Shopping, Social Ads, Social Media, Influencer Marketing, E-mail Marketing & CRM;- Key performance indicators evaluation and adjustment of the digital strategy;- E-Retail Management: monitor and report e-retail performance, define and share online products’ assortment, define and create price promotions and campaigns, create content for website, using SEO techniques and manage marketing automation;- Create, prepare and plan press releases.

Lisboa, Portugal

Brand & Trade Marketing - D’AVEIA - Market and competitor analysis based on market panel data;- Sell in & Sell Out analysis;- Contribute to the development & execution of the marketing plan;- Contribute to the budget forecast and to the management of budget follow up;- Participate in launches’ coordination and in sales maximization;- Contribute to market media plan definition and ensure its setting up in accordance with budget guidelines and brands’ image; - Contribute to the development of POS Materials;- Support the reporting activity and figures analysis;- Benchmark of the competition: track competition and identify the best practices from the business.Digital Marketing & Communication - D’AVEIA - Support the development and implementation of brand’s digital strategy - SEO, SEM, Google Analytics, Social Ads, Social Media, Influencer Marketing, E-mail Marketing & CRM;- Key performance indicators evaluation and adjustment of the digital strategy;- Create, prepare and plan press releases;- E-Retail Management: monitor and report e-retail performance, define and share online products’ assortment, define and create price promotions and campaigns, create content for website, using SEO techniques and manage marketing automation.

Master'S Degree, Management With Specialization In Strategic Marketing

Master Thesis in Marketing Management Consulting Project for Teixeira Duarte, S.A (16/20)

Bachelor'S Degree, Management

Final project of Management Consulting for Altice Portugal (17/20)