Led concept and design team to create brand and product launches in IndiaCreated immersive product experiences with innovative technologyLed multi-platform brand campaigns to launch products in India Key Clients Google, Jaguar Land Rover, Lifebuoy, Magnum Icecreams, Volkswagen, Lexus India, FCB Ulka, YouTube India, Instagram, Jabong, Lakmé

Roz creates branded merchandise, direct-marketing experiences in a box, specially designed products in collaboration with product designers, artisans, artists, illustrators and manufacturers. At Roz, we conceptualise products that best tell the brand story. Key Clients: Facebook, Google, Instagram, YouTube, Estée Lauder, Moët Hennessy, Toyota

Led a team of 45 programming heads, Jocks, producers and copywriters across 8 cities / radio stationsSupervision of Content for daily 18 hours live shows on radio for 8 radio stations across Gujarat, Madhya Pradesh and MaharashtraPlanning weekly and monthly programming specials based on local interests and passionsCreating branded content for on air and on ground activations

Manage daily programming, daily show content and Marketing initiativesCreating local integration and celebrity interviews to ensure high engagement from listenersCreating weekend on ground and on-air spikes for listeners delight.

Designing video research studies to understand student misconception and learning patterns.Creating training modules, teaching aids and programs to help solve the misconceptions.Creating video documentaries to showcase the misconceptions in learning.HighlightOver 2500 students from Delhi, Kolkata, Bangalore, Chennai and Mumbai were interviewed on over 30 questions specially designed to understand how well children of classes 4, 6 and 8 have been able to understand concepts.The learnings were then edited into a video series of 15 videos and disseminated across the country. This was the first of its kind research study carried out in India.

Scripting documentaries on various social issues and coordinating the production processDesigning graphics, sets and look and feel of the documentariesPackaging and marketing the documentaries

Insight for Business (Australia)Responsibilities:Designing layouts for the articlesPhotography and making graphics relevant to the storiesIn-charge of coordinating printing and layout setting

Researching and content development of Radio Shows3 - 4 daily shows on airProducing 2 sponsored shows every weekVoice overs for Promos and Advertisements